Rascasse Audience Intelligence

MakeMyTrip Audience in United States

A data profile of the people who buy, follow and care about MakeMyTrip in United States — modelled from more than twelve digital signal sources. MakeMyTrip has an estimated audience of 1,091,729 people in United States.

#686among Website / Newspaper / Magazine in United States#1665in Travel & Leisure

The average MakeMyTrip fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Solitaire, Peach (airline), China Airlines, with strongest over-indexing on Solitaire (29.12× the country average).

Demographically, the MakeMyTrip audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MakeMyTrip fan in United States is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Solitaire.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MakeMyTrip profile in United States.

Audience size
1.1M
in United States
Gender
55.1%♀
44.9% male
Age
43.6
average years
Country rank
#22299
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MakeMyTrip

55.1% are female, 44.9% are male, average age 43.6.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for MakeMyTrip audience in United States
MetricValue
Female55.1%
Male44.9%
Average age43.6
Estimated audience size1,091,729
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the MakeMyTrip audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

7.7%

of the worldwide MakeMyTrip audience comes from United States.

Worldwide audience distribution share by country for MakeMyTrip
CountryShare
India60.4%
United States7.7%
United Arab Emirates5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MakeMyTrip audience in United States is strongest.

Fig. 05

Top regions by affinity

MakeMyTrip fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~90K3.40×
02Washington~60K2.64×
03Washington, District of Columbia~8K2.36×
04Virginia~50K2.02×
05California~200K1.97×
06Massachusetts~40K1.87×
07Texas~200K1.86×
08Georgia~60K1.81×
09Illinois~60K1.56×
10New York~90K1.50×
11Delaware~4K1.45×
12North Carolina~50K1.40×
13Kansas~10K1.36×
14Wyoming~2K1.30×
15Connecticut~10K1.29×
16Maryland~20K1.20×
17Arizona~20K1.10×
18Michigan~30K1.09×
19Pennsylvania~40K1.06×
20Oregon~10K1.00×
21Missouri~20K0.93×
22Arkansas~8K0.92×
23Colorado~20K0.89×
24Ohio~30K0.88×
25Minnesota~10K0.88×
26Florida~60K0.85×
27New Hampshire~4K0.85×
28Tennessee~20K0.83×
29Indiana~20K0.83×
30Rhode Island~3K0.82×
31Iowa~7K0.79×
32Alaska~2K0.79×
33Montana~2K0.77×
34North Dakota~2K0.77×
35South Dakota~2K0.76×
36Mississippi~6K0.71×
37South Carolina~10K0.70×
38Nebraska~4K0.70×
39West Virginia~4K0.70×
40Wisconsin~10K0.68×
41Idaho~4K0.68×
42Maine~3K0.68×
43Kentucky~9K0.66×
44Nevada~7K0.66×
45Hawaii~3K0.66×
46New Mexico~3K0.62×
47Utah~6K0.61×
48Alabama~9K0.59×
49Oklahoma~7K0.59×
50Louisiana~8K0.57×
Fig. 06

Affinity by region

Affinity by region — MakeMyTrip, United States
0.57×1.00×3.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MakeMyTrip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MakeMyTrip audience
#·InterestCategoryAffinity×
01Nordic combinedSports74.95×
02ScootTravel & Leisure58.69×
03China AirlinesTravel & Leisure56.05×
04Peach (airline)Travel & Leisure46.91×
05Porter AirlinesTravel & Leisure39.38×
06EVA AirTravel & Leisure37.14×
07SolitaireGames29.12×
08All Nippon AirwaysTravel & Leisure28.55×
09Korean AirTravel & Leisure28.40×
10Fairfield Inn by MarriottTravel & Leisure27.78×
11Seven (Korean singer)Music & Radio20.65×
12CheapflightsTravel & Leisure20.16×
13Texas HoldEm PokerGames18.65×
14OrbitzTravel & Leisure12.44×
15FlightAwareTravel & Leisure11.82×
16TravelocityTravel & Leisure11.74×
17Final DestinationMovies & TV8.49×
18Google FlightsTravel & Leisure7.94×
19ExpediaTravel & Leisure6.17×
20AirbnbTravel & Leisure3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MakeMyTrip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MakeMyTrip audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.70×
Quality AwarenessPREMIUM2.25×
Luxury OrientationPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MakeMyTrip audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
ExtroversionTHRILL0.97×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MakeMyTrip have in United States?

MakeMyTrip has an estimated audience of 1,091,729 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MakeMyTrip fans?

55.1% of MakeMyTrip fans are female, 44.9% are male, with an average age of 43.6 years.

03

Which brands do MakeMyTrip fans like most?

MakeMyTrip fans show strongest brand affinity for Solitaire (29.12×), Peach (airline) (46.91×), and China Airlines (56.05×) over the country average.

04

Where do MakeMyTrip fans live in United States?

MakeMyTrip fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New Jersey (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do MakeMyTrip fans also like?

Beyond MakeMyTrip itself, the audience over-indexes on Peach (airline) (46.91×), China Airlines (56.05×), EVA Air (37.14×), and All Nippon Airways (28.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See MakeMyTrip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MakeMyTrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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