MakeMyTrip Audience in United States

MakeMyTrip logo

MakeMyTrip has an estimated audience of 1,078,789 people in United States. 55.1% are female, 44.9% are male, average age 43.6. Top regions: California, Texas, New Jersey. Top brand affinities: Solitaire, Final Destination, Peach (airline), China Airlines, All Nippon Airways.

The average MakeMyTrip fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Solitaire, Final Destination, Peach (airline), with strongest over-indexing on Solitaire (29.12× the country average). Demographically, the MakeMyTrip audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of MakeMyTrip fans

Demographic split for MakeMyTrip audience in United States
MetricValue
Female55.1%
Male44.9%
Average age43.6
Estimated audience size1,078,789

Audience persona

The typical MakeMyTrip fan in United States is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Solitaire.

Top regions in United States

Top regions ranked by reach for MakeMyTrip in United States
RegionReachAffinity
California252,9292.13×
Texas202,1352.18×
New Jersey105,9853.86×
New York84,7091.41×
Georgia63,2471.9×
Washington63,2432.92×
Illinois62,4181.74×
Virginia62,2642.37×
Florida53,1570.73×
North Carolina50,5301.56×
Massachusetts44,8522.11×
Pennsylvania39,2461.08×
Michigan35,0681.24×
Ohio30,0750.9×
Arizona26,1941.19×
Maryland22,2811.2×
Missouri17,0420.98×
Indiana16,2700.83×
Minnesota14,8410.96×
Tennessee14,7130.68×
Oregon14,0471.14×
Connecticut14,0181.3×
Colorado13,3280.78×
Wisconsin9,6700.6×
Washington, District of Columbia9,2222.84×
South Carolina8,6650.53×
Kansas7,6960.91×
Arkansas7,5730.85×
Kentucky6,9620.51×
Iowa6,6000.74×
Alabama6,1420.41×
Nevada5,4900.53×
Delaware4,9891.68×
Oklahoma4,7900.4×
Utah4,4250.46×
Louisiana4,2230.3×
New Hampshire3,2890.77×
Nebraska3,0510.56×
Mississippi2,4170.27×
Rhode Island2,1730.63×
New Mexico1,5460.29×
Idaho1,5200.28×
Hawaii1,1430.25×
West Virginia1,0500.21×
South Dakota9020.36×
Maine8910.23×
Alaska6990.3×
North Dakota6440.29×
Vermont4380.23×
Montana4260.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MakeMyTrip audience
BrandAffinityCategory
Solitaire29.12×Games
Final Destination8.49×Movies & TV
Peach (airline)46.91×Travel & Leisure
China Airlines56.05×Travel & Leisure
All Nippon Airways28.55×Travel & Leisure
EVA Air37.14×Travel & Leisure
Google Flights7.94×Travel & Leisure
Orbitz12.44×Travel & Leisure
Expedia6.17×Travel & Leisure
Travelocity11.74×Travel & Leisure
Scoot58.69×Travel & Leisure
FlightAware11.82×Travel & Leisure
Fairfield Inn by Marriott27.78×Travel & Leisure
Korean Air28.4×Travel & Leisure
Cheapflights20.16×Travel & Leisure
Seven (Korean singer)20.65×Music & Radio
Texas HoldEm Poker18.65×Games
Porter Airlines39.38×Travel & Leisure
Nordic combined74.95×Sports
Airbnb3.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MakeMyTrip audience
TraitClusterScore
TravellingTHRILL4.95
Design AffinityPREMIUM3.26
Sports ActivityPOWER2.95
MindfulnessBALANCE2.63
Luxury OrientationPREMIUM2.56
Quality AwarenessPREMIUM1.87

Worldwide distribution

Worldwide audience distribution share by country for MakeMyTrip
CountryShare
India60.5%
United States7.6%
United Arab Emirates4.9%

See MakeMyTrip audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does MakeMyTrip have in United States?

MakeMyTrip has an estimated audience of 1,078,789 people in United States, concentrated in California and Texas.

What is the gender split and age of MakeMyTrip fans?

55.1% of MakeMyTrip fans are female, 44.9% are male, with an average age of 43.6 years.

Which brands do MakeMyTrip fans like most?

MakeMyTrip fans show strongest brand affinity for Solitaire (29.12×), Final Destination (8.49×), and Peach (airline) (46.91×) over the country average.

Where do MakeMyTrip fans live in United States?

MakeMyTrip fans in United States are most concentrated in California (reach 252,929), Texas (reach 202,135), and New Jersey (reach 105,985). These three regions account for the largest share of the active audience.

What other brands do MakeMyTrip fans also like?

Beyond MakeMyTrip itself, the audience over-indexes on Final Destination (8.49×), Peach (airline) (46.91×), China Airlines (56.05×), and All Nippon Airways (28.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MakeMyTrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.