Rascasse Audience Intelligence

Orbitz Audience in United States

A data profile of the people who buy, follow and care about Orbitz in United States — modelled from more than twelve digital signal sources. Orbitz has an estimated audience of 9,447,735 people in United States.

#6among Travel website in United States#98among Website / Newspaper / Magazine in United States#333in Travel & Leisure

The average Orbitz fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Google Flights, Hostelling International, American Airlines, with strongest over-indexing on Google Flights (8.28× the country average).

Demographically, the Orbitz audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orbitz fan in United States is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orbitz profile in United States.

Audience size
9.4M
in United States
Gender
56.8%♀
43.2% male
Age
45.0
average years
Country rank
#3784
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Orbitz

56.8% are female, 43.2% are male, average age 45.0.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Orbitz audience in United States
MetricValue
Female56.8%
Male43.2%
Average age45.0
Estimated audience size9,447,735
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Orbitz audience in United States
Age bracketShare%
16-197%
20-2915%
30-3921%
40-4925%
50+32%
Fig. 04

Worldwide distribution

68.5%

of the worldwide Orbitz audience comes from United States.

Worldwide audience distribution share by country for Orbitz
CountryShare
United States68.5%
Canada4.6%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orbitz audience in United States is strongest.

Fig. 05

Top regions by affinity

Orbitz fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.52×
02Hawaii~60K1.48×
03Minnesota~200K1.44×
04Florida~900K1.42×
05Massachusetts~300K1.40×
06Colorado~200K1.37×
07Maine~40K1.31×
08Montana~30K1.31×
09Connecticut~100K1.28×
10Vermont~20K1.28×
11Illinois~400K1.27×
12Wisconsin~200K1.27×
13New Hampshire~50K1.27×
14Idaho~60K1.22×
15New York~600K1.20×
16New Jersey~300K1.17×
17Oregon~100K1.14×
18Nevada~100K1.12×
19Virginia~300K1.10×
20Washington~200K1.10×
21Rhode Island~30K1.04×
22Iowa~80K1.03×
23Washington, District of Columbia~30K1.03×
24California~1M1.00×
25South Dakota~20K0.99×
26North Carolina~300K0.98×
27Nebraska~50K0.97×
28Michigan~200K0.96×
29Arizona~200K0.93×
30Maryland~100K0.91×
31South Carolina~100K0.91×
32Utah~80K0.91×
33North Dakota~20K0.91×
34Pennsylvania~300K0.86×
35Ohio~200K0.85×
36Georgia~200K0.80×
37Delaware~20K0.80×
38Kansas~60K0.78×
39Indiana~100K0.75×
40Texas~600K0.74×
41Louisiana~80K0.70×
42Tennessee~100K0.69×
43New Mexico~30K0.67×
44Missouri~100K0.65×
45Alabama~80K0.61×
46Kentucky~70K0.58×
47Mississippi~40K0.57×
48Oklahoma~60K0.55×
49Arkansas~40K0.54×
50West Virginia~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Orbitz, United States
0.53×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orbitz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orbitz audience
#·InterestCategoryAffinity×
01CheapOairTravel & Leisure15.03×
02Hostelling InternationalTravel & Leisure10.71×
03Priceline.comShopping10.57×
04TravelocityTravel & Leisure9.11×
05Allegiant AirTravel & Leisure8.32×
06Google FlightsTravel & Leisure8.28×
07Alaska AirlinesTravel & Leisure7.52×
08Spirit AirlinesTravel & Leisure6.33×
09Frontier AirlinesTravel & Leisure6.21×
10Travel agencyTravel & Leisure5.83×
11United AirlinesTravel & Leisure5.25×
12American AirlinesTravel & Leisure4.94×
13JetBlueTravel & Leisure4.79×
14ExpediaTravel & Leisure4.28×
15WeekBusiness & Career4.17×
16DayBusiness & Career4.13×
17TripAdvisorTravel & Leisure4.07×
18Enterprise Rent-A-CarCars & Mobility3.43×
19AirbnbTravel & Leisure3.10×
20PowerballGames2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orbitz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orbitz audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.38×
Quality AwarenessPREMIUM1.52×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orbitz audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.95×
IndividualismJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orbitz have in United States?

Orbitz has an estimated audience of 9,447,735 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Orbitz fans?

56.8% of Orbitz fans are female, 43.2% are male, with an average age of 45.0 years.

03

Which brands do Orbitz fans like most?

Orbitz fans show strongest brand affinity for Google Flights (8.28×), Hostelling International (10.71×), and American Airlines (4.94×) over the country average.

04

Where do Orbitz fans live in United States?

Orbitz fans in United States are most concentrated in California (reach ~1M), Florida (reach ~900K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Orbitz fans also like?

Beyond Orbitz itself, the audience over-indexes on Hostelling International (10.71×), American Airlines (4.94×), CheapOair (15.03×), and United Airlines (5.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in United States

See Orbitz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orbitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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