Orbitz Audience in United States

Orbitz logo

Orbitz has an estimated audience of 9,357,503 people in United States. 56.8% are female, 43.2% are male, average age 45.0. Top regions: California, Florida, New York. Top brand affinities: Google Flights, American Airlines, Hostelling International, CheapOair, United Airlines.

The average Orbitz fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Google Flights, American Airlines, Hostelling International, with strongest over-indexing on Google Flights (8.28× the country average). Demographically, the Orbitz audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

Demographics of Orbitz fans

Demographic split for Orbitz audience in United States
MetricValue
Female56.8%
Male43.2%
Average age45.0
Estimated audience size9,357,503

Audience persona

The typical Orbitz fan in United States is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Orbitz in United States
RegionReachAffinity
California1,075,4901.05×
Florida922,6371.46×
New York671,6941.28×
Texas625,0690.78×
Illinois409,2901.31×
New Jersey295,7021.24×
North Carolina281,2591×
Pennsylvania278,2560.88×
Virginia262,6651.15×
Massachusetts260,9841.42×
Ohio247,2690.86×
Michigan242,1720.99×
Georgia239,2620.83×
Washington214,7731.14×
Colorado207,3551.41×
Minnesota197,5251.47×
Arizona184,5880.97×
Wisconsin180,7521.28×
Maryland146,1200.91×
South Carolina131,7820.94×
Tennessee130,2970.69×
Indiana128,4000.75×
Oregon124,8691.16×
Connecticut121,8881.3×
Nevada104,0431.15×
Missouri98,4920.65×
Louisiana83,0010.69×
Alabama81,2380.62×
Iowa79,5031.03×
Utah77,4100.92×
Kentucky66,0270.56×
Hawaii60,9851.52×
Oklahoma57,5480.55×
Kansas54,9570.75×
Idaho54,8141.17×
New Hampshire47,1581.28×
Nebraska43,7770.93×
Mississippi42,0430.55×
Maine41,7921.25×
Arkansas40,8560.53×
Montana32,4121.25×
New Mexico30,7000.65×
Rhode Island30,2071.01×
Alaska29,1221.45×
Washington, District of Columbia28,5691.02×
South Dakota20,4360.94×
Vermont20,2871.23×
Delaware19,3800.75×
West Virginia19,1250.44×
North Dakota15,6340.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orbitz audience
BrandAffinityCategory
Google Flights8.28×Travel & Leisure
American Airlines4.94×Travel & Leisure
Hostelling International10.71×Travel & Leisure
CheapOair15.03×Travel & Leisure
United Airlines5.25×Travel & Leisure
Alaska Airlines7.52×Travel & Leisure
Travelocity9.11×Travel & Leisure
Day4.13×Business & Career
Week4.17×Business & Career
Expedia4.28×Travel & Leisure
Airbnb3.1×Travel & Leisure
Spirit Airlines6.33×Travel & Leisure
Final Destination3.54×Movies & TV
Frontier Airlines6.21×Travel & Leisure
Priceline.com10.57×Shopping
Travel agency5.83×Travel & Leisure
JetBlue4.79×Travel & Leisure
Allegiant Air8.32×Travel & Leisure
TripAdvisor4.07×Travel & Leisure
Powerball2.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orbitz audience
TraitClusterScore
Quality AwarenessPREMIUM1.6
TravellingTHRILL1.38
Family OrientationCONSERVATISM1.27
Sports ActivityPOWER1.26
IndulgenceJOY1.22
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Orbitz
CountryShare
United States68.9%
Canada4.7%
India4.3%

See Orbitz audiences in other countries

More Travel website audiences in United States

Frequently asked questions

How many fans does Orbitz have in United States?

Orbitz has an estimated audience of 9,357,503 people in United States, concentrated in California and Florida.

What is the gender split and age of Orbitz fans?

56.8% of Orbitz fans are female, 43.2% are male, with an average age of 45.0 years.

Which brands do Orbitz fans like most?

Orbitz fans show strongest brand affinity for Google Flights (8.28×), American Airlines (4.94×), and Hostelling International (10.71×) over the country average.

Where do Orbitz fans live in United States?

Orbitz fans in United States are most concentrated in California (reach 1,075,490), Florida (reach 922,637), and New York (reach 671,694). These three regions account for the largest share of the active audience.

What other brands do Orbitz fans also like?

Beyond Orbitz itself, the audience over-indexes on American Airlines (4.94×), Hostelling International (10.71×), CheapOair (15.03×), and United Airlines (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orbitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.