Priceline.com Audience in United States

Priceline.com logo

Priceline.com has an estimated audience of 4,459,316 people in United States. 53.2% are female, 46.8% are male, average age 44.3. Top regions: Florida, California, Texas. Top brand affinities: Google Flights, American Airlines, United Airlines, Orbitz, Alaska Airlines.

The average Priceline.com fan in United States is 44.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Google Flights, American Airlines, United Airlines, with strongest over-indexing on Google Flights (7.02× the country average). Demographically, the Priceline.com audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Priceline.com fans

Demographic split for Priceline.com audience in United States
MetricValue
Female53.2%
Male46.8%
Average age44.3
Estimated audience size4,459,316

Audience persona

The typical Priceline.com fan in United States is balanced, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Priceline.com in United States
RegionReachAffinity
Florida449,2291.49×
California393,4860.8×
Texas371,3970.97×
New York250,6831.01×
Georgia191,2641.39×
North Carolina143,8311.07×
Ohio136,4260.99×
Illinois134,5670.91×
Pennsylvania123,0460.82×
Michigan113,8720.98×
New Jersey104,9330.93×
Virginia103,3260.95×
Tennessee98,4011.1×
Arizona96,0691.06×
Washington84,7670.95×
South Carolina83,0421.24×
Indiana78,1910.96×
Missouri73,4211.02×
Colorado68,4290.97×
Louisiana65,4551.14×
Maryland64,3500.84×
Massachusetts63,4040.72×
Alabama61,7280.99×
Minnesota61,2760.96×
Wisconsin58,6070.87×
Nevada57,2071.33×
Kentucky53,4180.96×
Oklahoma51,0511.03×
Oregon44,9490.88×
Connecticut44,5641×
Mississippi44,0511.2×
Utah37,4100.94×
Arkansas37,0891.01×
Kansas36,0831.03×
Iowa34,2550.93×
Hawaii26,5081.38×
Idaho22,5961.01×
Nebraska21,4750.96×
New Mexico20,6730.92×
Maine16,3361.02×
Montana15,0451.22×
West Virginia14,4730.7×
Rhode Island14,0040.99×
Delaware12,4101.01×
New Hampshire12,0770.69×
South Dakota11,0061.07×
Alaska10,8321.14×
Washington, District of Columbia9,5280.71×
North Dakota8,8190.96×
Wyoming7,5411.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Priceline.com audience
BrandAffinityCategory
Google Flights7.02×Travel & Leisure
American Airlines4.41×Travel & Leisure
United Airlines4.66×Travel & Leisure
Orbitz8.53×Travel & Leisure
Alaska Airlines6.13×Travel & Leisure
Travelocity7.83×Travel & Leisure
Final Destination3.51×Movies & TV
Expedia3.47×Travel & Leisure
Airbnb2.54×Travel & Leisure
JetBlue4.62×Travel & Leisure
Hostelling International5.86×Travel & Leisure
Bank of America2.38×Business & Career
Week2.73×Business & Career
Spirit Airlines4.82×Travel & Leisure
CheapOair7.25×Travel & Leisure
Travel agency4.49×Travel & Leisure
Frontier Airlines4.43×Travel & Leisure
TripAdvisor3.41×Travel & Leisure
southwest airlines2.71×Travel & Leisure
Chase2.37×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Priceline.com audience
TraitClusterScore
TravellingTHRILL2.37
LGBTQ+ IdentityOPEN2.28
Luxury OrientationPREMIUM2
Quality AwarenessPREMIUM1.92
Design AffinityPREMIUM1.89
IndulgenceJOY1.73

Worldwide distribution

Worldwide audience distribution share by country for Priceline.com
CountryShare
United States91.1%
India1.2%
United Kingdom0.5%

See Priceline.com audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Priceline.com have in United States?

Priceline.com has an estimated audience of 4,459,316 people in United States, concentrated in Florida and California.

What is the gender split and age of Priceline.com fans?

53.2% of Priceline.com fans are female, 46.8% are male, with an average age of 44.3 years.

Which brands do Priceline.com fans like most?

Priceline.com fans show strongest brand affinity for Google Flights (7.02×), American Airlines (4.41×), and United Airlines (4.66×) over the country average.

Where do Priceline.com fans live in United States?

Priceline.com fans in United States are most concentrated in Florida (reach 449,229), California (reach 393,486), and Texas (reach 371,397). These three regions account for the largest share of the active audience.

What other brands do Priceline.com fans also like?

Beyond Priceline.com itself, the audience over-indexes on American Airlines (4.41×), United Airlines (4.66×), Orbitz (8.53×), and Alaska Airlines (6.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Priceline.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.