Rascasse Audience Intelligence

Priceline.com Audience in United States

A data profile of the people who buy, follow and care about Priceline.com in United States — modelled from more than twelve digital signal sources. Priceline.com has an estimated audience of 4,455,705 people in United States.

#197among Website / Newspaper / Magazine in United States#171in Shopping

The average Priceline.com fan in United States is 44.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Google Flights, American Airlines, United Airlines, with strongest over-indexing on Google Flights (7.02× the country average).

Demographically, the Priceline.com audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Priceline.com fan in United States is balanced, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Google Flights.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Priceline.com profile in United States.

Audience size
4.5M
in United States
Gender
53.2%♀
46.8% male
Age
44.3
average years
Country rank
#7347
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Priceline.com

53.2% are female, 46.8% are male, average age 44.3.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Priceline.com audience in United States
MetricValue
Female53.2%
Male46.8%
Average age44.3
Estimated audience size4,455,705
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Priceline.com audience in United States
Age bracketShare%
16-198%
20-2915%
30-3921%
40-4928%
50+28%
Fig. 04

Worldwide distribution

91.1%

of the worldwide Priceline.com audience comes from United States.

Worldwide audience distribution share by country for Priceline.com
CountryShare
United States91.1%
India1.2%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Priceline.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Priceline.com fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K1.45×
02Hawaii~30K1.39×
03Nevada~60K1.34×
04Georgia~200K1.33×
05Mississippi~50K1.23×
06Montana~20K1.22×
07Wyoming~8K1.19×
08South Carolina~80K1.17×
09Louisiana~70K1.15×
10Alaska~10K1.14×
11South Dakota~10K1.11×
12North Dakota~10K1.09×
13Tennessee~100K1.08×
14Idaho~20K1.06×
15Maine~20K1.05×
16North Carolina~100K1.03×
17Arizona~90K1.03×
18Connecticut~50K1.03×
19Kansas~40K1.03×
20Missouri~70K1.02×
21Delaware~10K1.02×
22Arkansas~40K1.01×
23Oklahoma~50K0.99×
24Minnesota~60K0.98×
25Alabama~60K0.98×
26Michigan~100K0.96×
27Nebraska~20K0.96×
28Rhode Island~10K0.96×
29Ohio~100K0.95×
30Indiana~80K0.95×
31New York~200K0.94×
32Iowa~30K0.94×
33New Mexico~20K0.94×
34Virginia~100K0.93×
35Colorado~70K0.93×
36Texas~300K0.91×
37Washington~80K0.91×
38Utah~40K0.91×
39Illinois~100K0.90×
40Kentucky~50K0.90×
41New Jersey~100K0.88×
42Wisconsin~60K0.88×
43Oregon~40K0.87×
44Maryland~70K0.85×
45Pennsylvania~100K0.80×
46New Hampshire~10K0.79×
47California~400K0.77×
48Massachusetts~70K0.76×
49West Virginia~20K0.76×
50Washington, District of Columbia~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Priceline.com, United States
0.76×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Priceline.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Priceline.com audience
#·InterestCategoryAffinity×
01OrbitzTravel & Leisure8.53×
02TravelocityTravel & Leisure7.83×
03CheapOairTravel & Leisure7.25×
04Google FlightsTravel & Leisure7.02×
05Alaska AirlinesTravel & Leisure6.13×
06Hostelling InternationalTravel & Leisure5.86×
07Allegiant AirTravel & Leisure5.71×
08Spirit AirlinesTravel & Leisure4.82×
09United AirlinesTravel & Leisure4.66×
10JetBlueTravel & Leisure4.62×
11Travel agencyTravel & Leisure4.49×
12Frontier AirlinesTravel & Leisure4.43×
13American AirlinesTravel & Leisure4.41×
14ExpediaTravel & Leisure3.47×
15TripAdvisorTravel & Leisure3.41×
16WeekBusiness & Career2.73×
17southwest airlinesTravel & Leisure2.71×
18AirbnbTravel & Leisure2.54×
19Bank of AmericaBusiness & Career2.38×
20ChaseBusiness & Career2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Priceline.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Priceline.com audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.99×
Quality AwarenessPREMIUM1.38×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Priceline.com audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
SpiritualityBALANCE0.93×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Priceline.com have in United States?

Priceline.com has an estimated audience of 4,455,705 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Priceline.com fans?

53.2% of Priceline.com fans are female, 46.8% are male, with an average age of 44.3 years.

03

Which brands do Priceline.com fans like most?

Priceline.com fans show strongest brand affinity for Google Flights (7.02×), American Airlines (4.41×), and United Airlines (4.66×) over the country average.

04

Where do Priceline.com fans live in United States?

Priceline.com fans in United States are most concentrated in Florida (reach ~400K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Priceline.com fans also like?

Beyond Priceline.com itself, the audience over-indexes on American Airlines (4.41×), United Airlines (4.66×), Orbitz (8.53×), and Alaska Airlines (6.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Priceline.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Priceline.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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