TripAdvisor Audience in United States

TripAdvisor logo

TripAdvisor has an estimated audience of 21,129,382 people in United States. 53.7% are female, 46.3% are male, average age 42.8. Top regions: California, Florida, Texas. Top brand affinities: Airbnb, CarGurus, Google Flights, American Airlines, Expedia.

The average TripAdvisor fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Airbnb, CarGurus, Google Flights, with strongest over-indexing on Airbnb (2.83× the country average). Demographically, the TripAdvisor audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of TripAdvisor fans

Demographic split for TripAdvisor audience in United States
MetricValue
Female53.7%
Male46.3%
Average age42.8
Estimated audience size21,129,382

Audience persona

The typical TripAdvisor fan in United States is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Airbnb.

Top regions in United States

Top regions ranked by reach for TripAdvisor in United States
RegionReachAffinity
California2,174,1140.94×
Florida1,919,1051.34×
Texas1,420,7700.78×
New York1,394,0311.18×
Illinois757,9081.08×
Pennsylvania688,2350.97×
New Jersey655,9701.22×
Georgia648,8421×
North Carolina616,7940.97×
Massachusetts609,5121.46×
Ohio573,3910.88×
Virginia551,3241.07×
Michigan490,9230.89×
Tennessee444,1701.05×
Washington384,7270.91×
Arizona377,9500.88×
Colorado376,8471.13×
Maryland371,5331.02×
South Carolina360,2611.13×
Wisconsin358,7111.13×
Missouri333,2240.98×
Minnesota325,1461.07×
Indiana315,0500.82×
Oregon246,1311.02×
Connecticut244,4521.15×
Kentucky223,7410.84×
Louisiana223,5900.82×
Alabama219,0820.74×
Nevada195,2260.96×
Iowa165,2740.95×
Hawaii162,6531.79×
Oklahoma161,2250.69×
Utah158,6990.84×
Kansas131,6210.79×
Arkansas123,9500.71×
New Hampshire111,4121.34×
Mississippi107,2620.62×
Maine106,9731.41×
Nebraska87,4240.83×
Idaho80,0890.76×
New Mexico79,8420.75×
Washington, District of Columbia79,6341.25×
Rhode Island76,9731.14×
West Virginia65,5590.67×
Montana59,0111.01×
Alaska56,5631.25×
Delaware55,7940.96×
Vermont44,8901.21×
South Dakota42,2190.86×
North Dakota33,6850.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TripAdvisor audience
BrandAffinityCategory
Airbnb2.83×Travel & Leisure
CarGurus4.28×Cars & Mobility
Google Flights3.88×Travel & Leisure
American Airlines2.57×Travel & Leisure
Expedia3.3×Travel & Leisure
United Airlines2.85×Travel & Leisure
Final Destination2.23×Movies & TV
Google Maps1.74×Internet & Social Media
Day1.99×Business & Career
Week1.97×Business & Career
Trivago4.95×Travel & Leisure
Orbitz4.22×Travel & Leisure
Travelocity4.01×Travel & Leisure
Travel website2.9×Travel & Leisure
Vacations1.57×Travel & Leisure
Air travel2.01×Travel & Leisure
JetBlue2.71×Travel & Leisure
Chase1.82×Business & Career
Hostelling International3.43×Travel & Leisure
CheapOair4.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TripAdvisor audience
TraitClusterScore
TravellingTHRILL2.2
Design AffinityPREMIUM1.35
IndulgenceJOY1.27
Family OrientationCONSERVATISM1.26
Luxury OrientationPREMIUM1.25
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for TripAdvisor
CountryShare
United States14.5%
United Kingdom8.0%
Italy7.3%

See TripAdvisor audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does TripAdvisor have in United States?

TripAdvisor has an estimated audience of 21,129,382 people in United States, concentrated in California and Florida.

What is the gender split and age of TripAdvisor fans?

53.7% of TripAdvisor fans are female, 46.3% are male, with an average age of 42.8 years.

Which brands do TripAdvisor fans like most?

TripAdvisor fans show strongest brand affinity for Airbnb (2.83×), CarGurus (4.28×), and Google Flights (3.88×) over the country average.

Where do TripAdvisor fans live in United States?

TripAdvisor fans in United States are most concentrated in California (reach 2,174,114), Florida (reach 1,919,105), and Texas (reach 1,420,770). These three regions account for the largest share of the active audience.

What other brands do TripAdvisor fans also like?

Beyond TripAdvisor itself, the audience over-indexes on CarGurus (4.28×), Google Flights (3.88×), American Airlines (2.57×), and Expedia (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.