Air travel Audience in United States

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Air travel has an estimated audience of 37,241,837 people in United States. 54.1% are female, 45.9% are male, average age 42.6. Top regions: California, Florida, Texas. Top brand affinities: Chase (bank), southwest airlines, Nordstrom rack, Retirement, Old age.

The average Air travel fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Chase (bank), southwest airlines, Nordstrom rack, with strongest over-indexing on Chase (bank) (1.66× the country average). Demographically, the Air travel audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Air travel fans

Demographic split for Air travel audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.6
Estimated audience size37,241,837

Audience persona

The typical Air travel fan in United States is balanced, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for Air travel in United States
RegionReachAffinity
California4,129,1361.01×
Florida3,070,9991.22×
Texas2,842,6710.89×
New York2,384,9521.15×
Illinois1,212,3120.98×
North Carolina1,197,8951.07×
Pennsylvania1,163,2750.93×
Georgia1,045,4570.91×
Virginia1,041,9141.15×
Ohio1,024,6480.89×
Michigan995,0621.02×
New Jersey956,3691.01×
Washington891,1311.19×
Massachusetts718,3870.98×
Colorado702,3651.2×
Arizona693,5250.91×
Oklahoma669,8171.62×
Tennessee607,8830.81×
Missouri550,7640.92×
Indiana545,4850.8×
South Carolina540,0030.96×
Wisconsin539,2260.96×
Oregon539,0711.26×
Maryland529,7150.83×
Minnesota510,3020.96×
Kentucky412,0010.88×
Connecticut387,9331.04×
Alabama373,6120.72×
Louisiana347,2520.72×
Nevada341,6950.95×
Kansas278,4700.95×
Arkansas270,3610.88×
Hawaii247,4841.55×
Utah246,5580.74×
Iowa242,3340.79×
Washington, District of Columbia230,4982.06×
Mississippi197,8140.64×
Idaho177,8700.95×
New Mexico154,5980.83×
Nebraska148,6520.8×
New Hampshire138,0060.94×
Maine136,5111.02×
Montana134,7781.3×
West Virginia125,6190.72×
Alaska104,4651.31×
Rhode Island103,2780.87×
Delaware83,5380.81×
South Dakota75,5040.88×
Vermont72,0891.1×
North Dakota66,5140.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air travel audience
BrandAffinityCategory
Chase (bank)1.66×Business & Career
southwest airlines1.89×Travel & Leisure
Nordstrom rack1.56×Fashion & Accessoires
Retirement2.07×Business & Career
Old age1.85×Politics & Society
The Gilded Age1.54×Movies & TV
Google Flights1.63×Travel & Leisure
JetBlue1.97×Travel & Leisure
Diane Keaton1.7×Movies & TV
Medicare (United States)1.97×Health
Charles Schwab Corporation1.76×Business & Career
Airline1.59×Travel & Leisure
Retirement community2.01×Kids & Family
Car rentals1.62×Cars & Mobility
Frontier Airlines2.08×Travel & Leisure
Retirement planning2.15×Business & Career
Alaska Airlines1.7×Travel & Leisure
TripAdvisor1.54×Travel & Leisure
Pension2×Business & Career
Business class2.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air travel audience
TraitClusterScore
TravellingTHRILL1.66
Quality AwarenessPREMIUM1.26
Price SensitivityPREMIUM1.14
IndulgenceJOY1.13
SustainabilityBALANCE1.11
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Air travel
CountryShare
United States14.1%
Japan6.3%
Brazil5.1%

See Air travel audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Air travel have in United States?

Air travel has an estimated audience of 37,241,837 people in United States, concentrated in California and Florida.

What is the gender split and age of Air travel fans?

54.1% of Air travel fans are female, 45.9% are male, with an average age of 42.6 years.

Which brands do Air travel fans like most?

Air travel fans show strongest brand affinity for Chase (bank) (1.66×), southwest airlines (1.89×), and Nordstrom rack (1.56×) over the country average.

Where do Air travel fans live in United States?

Air travel fans in United States are most concentrated in California (reach 4,129,136), Florida (reach 3,070,999), and Texas (reach 2,842,671). These three regions account for the largest share of the active audience.

What other brands do Air travel fans also like?

Beyond Air travel itself, the audience over-indexes on southwest airlines (1.89×), Nordstrom rack (1.56×), Retirement (2.07×), and Old age (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.