Rascasse Audience Intelligence

Air travel Audience in United States

A data profile of the people who buy, follow and care about Air travel in United States — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 37,241,837 people in United States.

#6among Travel type in United States#461among Topic in United States#51in Travel & Leisure

The average Air travel fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Lindsey Graham, southwest airlines, Nordstrom rack, with strongest over-indexing on Lindsey Graham (1.86× the country average).

Demographically, the Air travel audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air travel fan in United States is balanced, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Lindsey Graham.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air travel profile in United States.

Audience size
37.2M
in United States
Gender
54.1%♀
45.9% male
Age
42.6
average years
Country rank
#646
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Air travel fans

54.1% are female, 45.9% are male, average age 42.6.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Air travel audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.6
Estimated audience size37,241,837
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Air travel audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Air travel audience comes from United States.

Worldwide audience distribution share by country for Air travel
CountryShare
United States14.1%
Japan6.3%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air travel audience in United States is strongest.

Fig. 05

Top regions by affinity

Air travel fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K1.46×
02Hawaii~200K1.36×
03Colorado~700K1.21×
04Oklahoma~500K1.20×
05Florida~3M1.19×
06Alaska~90K1.15×
07Oregon~500K1.14×
08Montana~100K1.14×
09Washington~800K1.13×
10Vermont~70K1.12×
11New York~2.5M1.09×
12Arizona~800K1.08×
13Nevada~400K1.07×
14Maine~100K1.07×
15Virginia~1M1.05×
16Wisconsin~600K1.04×
17Connecticut~400K1.04×
18Idaho~200K1.02×
19New Hampshire~100K1.01×
20Kansas~300K1.00×
21Tennessee~700K0.99×
22Rhode Island~100K0.99×
23North Carolina~1M0.97×
24Michigan~900K0.97×
25New Mexico~200K0.97×
26Delaware~100K0.97×
27California~4M0.96×
28Illinois~1M0.96×
29South Dakota~80K0.96×
30North Dakota~70K0.96×
31Massachusetts~700K0.94×
32South Carolina~500K0.94×
33Iowa~300K0.94×
34Pennsylvania~1M0.93×
35New Jersey~900K0.93×
36Missouri~600K0.93×
37Minnesota~500K0.93×
38Nebraska~200K0.93×
39Maryland~600K0.92×
40Ohio~1M0.91×
41Arkansas~300K0.91×
42West Virginia~200K0.89×
43Georgia~1M0.86×
44Indiana~600K0.86×
45Utah~300K0.86×
46Louisiana~400K0.85×
47Kentucky~400K0.85×
48Mississippi~300K0.83×
49Texas~2.5M0.82×
50Alabama~400K0.82×
Fig. 06

Affinity by region

Affinity by region — Air travel, United States
0.82×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air travel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air travel audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career2.15×
02Business classTravel & Leisure2.09×
03Frontier AirlinesTravel & Leisure2.08×
04RetirementBusiness & Career2.07×
05Retirement communityKids & Family2.01×
06PensionBusiness & Career2.00×
07JetBlueTravel & Leisure1.97×
08Medicare (United States)Health1.97×
09southwest airlinesTravel & Leisure1.89×
10Lindsey GrahamPolitics & Society1.86×
11Old agePolitics & Society1.85×
12Charles Schwab CorporationBusiness & Career1.76×
13Diane KeatonMovies & TV1.70×
14Alaska AirlinesTravel & Leisure1.70×
15Google FlightsTravel & Leisure1.63×
16Car rentalsCars & Mobility1.62×
17AirlineTravel & Leisure1.59×
18Nordstrom rackFashion & Accessoires1.56×
19The Gilded AgeMovies & TV1.54×
20TripAdvisorTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air travel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air travel audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.28×
TravellingTHRILL1.22×
Price SensitivityPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air travel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
PatriotismCONSERVATISM0.78×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Air travel have in United States?

Air travel has an estimated audience of 37,241,837 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Air travel fans?

54.1% of Air travel fans are female, 45.9% are male, with an average age of 42.6 years.

03

Which brands do Air travel fans like most?

Air travel fans show strongest brand affinity for Lindsey Graham (1.86×), southwest airlines (1.89×), and Nordstrom rack (1.56×) over the country average.

04

Where do Air travel fans live in United States?

Air travel fans in United States are most concentrated in California (reach ~4M), Florida (reach ~3M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Air travel fans also like?

Beyond Air travel itself, the audience over-indexes on southwest airlines (1.89×), Nordstrom rack (1.56×), Retirement (2.07×), and Old age (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Air travel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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