Rascasse Audience Intelligence

Airline Audience in United States

A data profile of the people who buy, follow and care about Airline in United States — modelled from more than twelve digital signal sources. Airline has an estimated audience of 26,220,634 people in United States.

#779among Topic in United States#100in Travel & Leisure

The average Airline fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Lindsey Graham, Mitch McConnell, JetBlue, with strongest over-indexing on Lindsey Graham (1.86× the country average).

Demographically, the Airline audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airline fan in United States is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Lindsey Graham.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airline profile in United States.

Audience size
26.2M
in United States
Gender
51.0%♀
49.0% male
Age
42.9
average years
Country rank
#1139
Topic in United States
Fig. 01

Search interest · 12-month trend

+123%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Airline fans

51.0% are female, 49.0% are male, average age 42.9.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Airline audience in United States
MetricValue
Female51.0%
Male49.0%
Average age42.9
Estimated audience size26,220,634
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Airline audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4924%
50+28%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Airline audience comes from United States.

Worldwide audience distribution share by country for Airline
CountryShare
United States17.3%
United Kingdom5.0%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airline audience in United States is strongest.

Fig. 05

Top regions by affinity

Airline fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K1.50×
02Florida~2.5M1.37×
03Nevada~300K1.33×
04Alaska~70K1.19×
05Arizona~600K1.16×
06Montana~80K1.15×
07Louisiana~400K1.13×
08South Carolina~400K1.10×
09Maine~100K1.10×
10Idaho~100K1.09×
11Georgia~800K1.05×
12North Carolina~800K1.05×
13Vermont~50K1.05×
14Kentucky~300K1.04×
15Washington~500K1.03×
16Ohio~800K1.02×
17Tennessee~500K1.01×
18Indiana~500K1.01×
19Colorado~400K1.01×
20Wisconsin~400K1.01×
21Iowa~200K1.01×
22New Mexico~100K1.01×
23Michigan~700K0.99×
24New Hampshire~100K0.99×
25Texas~2M0.98×
26Virginia~600K0.98×
27Missouri~400K0.98×
28Maryland~400K0.97×
29Alabama~400K0.97×
30West Virginia~100K0.97×
31Oklahoma~300K0.96×
32Mississippi~200K0.96×
33Kansas~200K0.96×
34New York~1.5M0.95×
35Illinois~800K0.94×
36New Jersey~600K0.94×
37Minnesota~400K0.94×
38Connecticut~200K0.94×
39Utah~200K0.94×
40Arkansas~200K0.93×
41Oregon~300K0.91×
42Delaware~70K0.91×
43California~2.5M0.89×
44Pennsylvania~800K0.88×
45Nebraska~100K0.87×
46Rhode Island~70K0.87×
47Massachusetts~400K0.84×
48North Dakota~40K0.82×
49Washington, District of Columbia~60K0.81×
50South Dakota~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Airline, United States
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airline audience
#·InterestCategoryAffinity×
01Little Rock, ArkansasTravel & Leisure3.56×
02FlightAwareTravel & Leisure3.29×
03JetBlueTravel & Leisure3.09×
04Alaska AirlinesTravel & Leisure2.84×
05Spirit AirlinesTravel & Leisure2.60×
06Frontier AirlinesTravel & Leisure2.54×
07FedExBusiness & Career2.20×
08LogisticsBusiness & Career2.17×
09RetirementBusiness & Career2.13×
10AirportTravel & Leisure2.00×
11Old agePolitics & Society1.99×
12Charles Schwab CorporationBusiness & Career1.89×
13Google FlightsTravel & Leisure1.88×
14Lindsey GrahamPolitics & Society1.86×
15southwest airlinesTravel & Leisure1.80×
16AircraftCars & Mobility1.78×
17Mitch McConnellPolitics & Society1.65×
18Air travelTravel & Leisure1.63×
19American AirlinesTravel & Leisure1.57×
20Nancy MacePolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airline audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.58×
TravellingTHRILL1.42×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airline audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Early Adopter MentalityPOWER0.89×
Urban LifestyleOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airline have in United States?

Airline has an estimated audience of 26,220,634 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Airline fans?

51.0% of Airline fans are female, 49.0% are male, with an average age of 42.9 years.

03

Which brands do Airline fans like most?

Airline fans show strongest brand affinity for Lindsey Graham (1.86×), Mitch McConnell (1.65×), and JetBlue (3.09×) over the country average.

04

Where do Airline fans live in United States?

Airline fans in United States are most concentrated in California (reach ~2.5M), Florida (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Airline fans also like?

Beyond Airline itself, the audience over-indexes on Mitch McConnell (1.65×), JetBlue (3.09×), American Airlines (1.57×), and FedEx (2.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Airline audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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