Airline Audience in United States

Airline logo

Airline has an estimated audience of 26,220,634 people in United States. 51.0% are female, 49.0% are male, average age 42.9. Top regions: California, Florida, Texas. Top brand affinities: Chase (bank), JetBlue, Yahoo!奇摩名人娛樂, FedEx, American Airlines.

The average Airline fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Chase (bank), JetBlue, Yahoo!奇摩名人娛樂, with strongest over-indexing on Chase (bank) (2.35× the country average). Demographically, the Airline audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Airline fans

Demographic split for Airline audience in United States
MetricValue
Female51.0%
Male49.0%
Average age42.9
Estimated audience size26,220,634

Audience persona

The typical Airline fan in United States is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for Airline in United States
RegionReachAffinity
California3,189,5061.11×
Florida2,570,4061.45×
Texas2,546,7861.13×
New York1,670,3791.14×
Georgia944,9971.17×
Illinois913,8301.05×
Ohio892,9781.11×
North Carolina877,1951.11×
Pennsylvania768,2140.87×
Michigan719,9331.05×
Virginia682,8191.07×
New Jersey671,9131.01×
Washington620,9071.18×
Arizona581,0061.09×
Tennessee520,5920.99×
Indiana489,6741.02×
Maryland482,4931.07×
Massachusetts478,9300.93×
South Carolina434,6911.1×
Louisiana430,1421.27×
Colorado421,3321.02×
Missouri391,0740.93×
Nevada387,8441.53×
Minnesota365,0600.97×
Wisconsin340,4930.86×
Kentucky310,8880.95×
Oregon305,5211.02×
Alabama304,7030.83×
Oklahoma266,9900.92×
Connecticut261,0420.99×
Utah243,5481.04×
Iowa209,2450.97×
Hawaii200,9751.78×
Mississippi187,1230.87×
Arkansas185,9700.86×
Kansas183,2880.89×
Idaho127,5760.97×
New Mexico119,1500.91×
Nebraska111,8710.85×
New Hampshire85,8910.83×
Rhode Island79,9400.96×
Maine79,0930.84×
West Virginia78,4950.64×
Washington, District of Columbia77,9220.99×
Delaware66,3990.92×
Montana58,5610.81×
Alaska53,3910.95×
South Dakota45,0770.74×
North Dakota43,6800.81×
Vermont33,1210.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airline audience
BrandAffinityCategory
Chase (bank)2.35×Business & Career
JetBlue3.09×Travel & Leisure
Yahoo!奇摩名人娛樂1.82×Internet & Social Media
FedEx2.2×Business & Career
American Airlines1.57×Travel & Leisure
Alaska Airlines2.84×Travel & Leisure
Logistics2.17×Business & Career
Google Flights1.88×Travel & Leisure
southwest airlines1.8×Travel & Leisure
The Gilded Age1.68×Movies & TV
Old age1.99×Politics & Society
Airport2×Travel & Leisure
Air travel1.63×Travel & Leisure
FlightAware3.29×Travel & Leisure
Retirement2.13×Business & Career
Spirit Airlines2.6×Travel & Leisure
Aircraft1.78×Cars & Mobility
Frontier Airlines2.54×Travel & Leisure
Little Rock, Arkansas3.56×Travel & Leisure
United Airlines1.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airline audience
TraitClusterScore
TravellingTHRILL1.66
Quality AwarenessPREMIUM1.38
IndulgenceJOY1.2
Risk AppetiteTHRILL1.15
PatriotismCONSERVATISM1.15
Design AffinityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Airline
CountryShare
United States17.3%
United Kingdom5.0%
Italy4.0%

See Airline audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Airline have in United States?

Airline has an estimated audience of 26,220,634 people in United States, concentrated in California and Florida.

What is the gender split and age of Airline fans?

51.0% of Airline fans are female, 49.0% are male, with an average age of 42.9 years.

Which brands do Airline fans like most?

Airline fans show strongest brand affinity for Chase (bank) (2.35×), JetBlue (3.09×), and Yahoo!奇摩名人娛樂 (1.82×) over the country average.

Where do Airline fans live in United States?

Airline fans in United States are most concentrated in California (reach 3,189,506), Florida (reach 2,570,406), and Texas (reach 2,546,786). These three regions account for the largest share of the active audience.

What other brands do Airline fans also like?

Beyond Airline itself, the audience over-indexes on JetBlue (3.09×), Yahoo!奇摩名人娛樂 (1.82×), FedEx (2.2×), and American Airlines (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.