A data profile of the people who buy, follow and care about Airline in Spain — modelled from more than twelve digital signal sources. Airline has an estimated audience of 4,098,110 people in Spain.
The average Airline fan in Spain is 44.3 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana.
Top brand affinities include Ryanair, Air Europa, Vueling, with strongest over-indexing on Ryanair (2.58× the country average).
Demographically, the Airline audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Airline fan in Spain is balanced, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Ryanair.
The key figures that characterise the Airline profile in Spain.
52.2% are female, 47.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.3 |
| Estimated audience size | 4,098,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Airline audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 5.0% |
| Italy | 4.0% |
Where the Airline audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~400K | 2.16× | |
| 02 | Balearic Islands | ~200K | 1.82× | |
| 03 | Comunidad Valenciana | ~700K | 1.51× | |
| 04 | Region of Murcia | ~200K | 1.48× | |
| 05 | Catalonia | ~1M | 1.32× | |
| 06 | Andalusia | ~1M | 1.26× | |
| 07 | Community of Madrid | ~700K | 0.96× | |
| 08 | La Rioja | ~20K | 0.94× | |
| 09 | Cantabria | ~50K | 0.88× | |
| 10 | Navarre | ~50K | 0.88× | |
| 11 | Aragon | ~90K | 0.85× | |
| 12 | Extremadura | ~80K | 0.85× | |
| 13 | Principality of Asturias | ~80K | 0.83× | |
| 14 | Castilla-La Mancha | ~100K | 0.79× | |
| 15 | Basque Autonomous Country | ~100K | 0.79× | |
| 16 | Galicia | ~100K | 0.76× | |
| 17 | Castile and León | ~100K | 0.76× |
The strongest cross-interests of the Airline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile commerce | Technology & Electronics | 6.80× | ||
| 02 | Fred. Olsen & Co. | Cars & Mobility | 3.72× | ||
| 03 | EasyJet | Travel & Leisure | 3.15× | ||
| 04 | Business class | Travel & Leisure | 3.10× | ||
| 05 | First class travel | Travel & Leisure | 3.00× | ||
| 06 | Air Europa | Travel & Leisure | 2.89× | ||
| 07 | Ryanair | Travel & Leisure | 2.58× | ||
| 08 | Soldering iron | Home & Garden | 2.40× | ||
| 09 | Volotea | Travel & Leisure | 2.37× | ||
| 10 | Vueling | Travel & Leisure | 2.34× | ||
| 11 | Ouigo | Cars & Mobility | 2.32× | ||
| 12 | Travel website | Travel & Leisure | 2.00× | ||
| 13 | EDreams | Travel & Leisure | 1.93× | ||
| 14 | El Mundo (Colombia) | News | 1.92× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.90× | ||
| 16 | Airplane | Cars & Mobility | 1.86× | ||
| 17 | Travel Adventures | Travel & Leisure | 1.76× | ||
| 18 | Brico Dépôt | Shopping | 1.67× | ||
| 19 | Airbnb | Travel & Leisure | 1.64× | ||
| 20 | Renovation | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.11× | |
| Travelling | THRILL | 1.75× | |
| Design Affinity | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.96× | |
| Social Media Usage | JOY | 1.00× | |
| Tradition | CONSERVATISM | 1.00× |
Airline has an estimated audience of 4,098,110 people in Spain, concentrated in Andalusia and Catalonia.
52.2% of Airline fans are female, 47.8% are male, with an average age of 44.3 years.
Airline fans show strongest brand affinity for Ryanair (2.58×), Air Europa (2.89×), and Vueling (2.34×) over the country average.
Airline fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Comunidad Valenciana (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Airline itself, the audience over-indexes on Air Europa (2.89×), Vueling (2.34×), First class travel (3×), and Business class (3.1×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Airline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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