A data profile of the people who buy, follow and care about Airline in Brazil — modelled from more than twelve digital signal sources. Airline has an estimated audience of 5,913,934 people in Brazil.
The average Airline fan in Brazil is 42.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include South America, Loyalty program, Airport, with strongest over-indexing on South America (1.51× the country average).
Demographically, the Airline audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Airline fan in Brazil is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for South America.
The key figures that characterise the Airline profile in Brazil.
56.5% are female, 43.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.6 |
| Estimated audience size | 5,913,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Airline audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 5.0% |
| Italy | 4.0% |
Where the Airline audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.20× | |
| 02 | Santa Catarina | ~300K | 1.18× | |
| 03 | São Paulo | ~1.5M | 1.12× | |
| 04 | Rio de Janeiro | ~600K | 1.07× | |
| 05 | Roraima | ~20K | 1.06× | |
| 06 | Mato Grosso do Sul | ~90K | 1.05× | |
| 07 | Paraná | ~400K | 1.04× | |
| 08 | Amazonas | ~100K | 1.04× | |
| 09 | Rio Grande do Sul | ~400K | 1.03× | |
| 10 | Acre | ~20K | 1.03× | |
| 11 | Goiás | ~200K | 1.01× | |
| 12 | Minas Gerais | ~600K | 0.99× | |
| 13 | Espírito Santo | ~100K | 0.99× | |
| 14 | Rondônia | ~50K | 0.99× | |
| 15 | Amapá | ~20K | 0.99× | |
| 16 | Pará | ~200K | 0.97× | |
| 17 | Mato Grosso | ~100K | 0.97× | |
| 18 | Sergipe | ~60K | 0.97× | |
| 19 | Tocantins | ~40K | 0.97× | |
| 20 | Piauí | ~80K | 0.95× | |
| 21 | Rio Grande do Norte | ~90K | 0.94× | |
| 22 | Alagoas | ~80K | 0.94× | |
| 23 | Pernambuco | ~300K | 0.93× | |
| 24 | Ceará | ~200K | 0.93× | |
| 25 | Maranhão | ~100K | 0.93× | |
| 26 | Paraíba | ~100K | 0.93× | |
| 27 | Bahia | ~400K | 0.92× |
The strongest cross-interests of the Airline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Culinary tourism | Business & Career | 5.14× | ||
| 02 | Frequent-flyer program | Travel & Leisure | 4.85× | ||
| 03 | Loyalty program | Shopping | 4.22× | ||
| 04 | Malaysia Airlines | Travel & Leisure | 3.70× | ||
| 05 | Airline ticket | Travel & Leisure | 3.58× | ||
| 06 | Anthony Edwards | Movies & TV | 3.50× | ||
| 07 | Fixed-wing aircraft | Cars & Mobility | 3.08× | ||
| 08 | Tokio Marine | Business & Career | 3.04× | ||
| 09 | Airport | Travel & Leisure | 2.89× | ||
| 10 | American Airlines | Travel & Leisure | 2.75× | ||
| 11 | Aircraft | Cars & Mobility | 2.45× | ||
| 12 | Banrisul | Business & Career | 2.38× | ||
| 13 | Helicopter | Cars & Mobility | 2.27× | ||
| 14 | Aviation | Business & Career | 2.01× | ||
| 15 | Airplane | Cars & Mobility | 1.88× | ||
| 16 | Flight simulator | Games | 1.88× | ||
| 17 | Google Flights | Travel & Leisure | 1.87× | ||
| 18 | South America | Travel & Leisure | 1.51× | ||
| 19 | Adventure | Travel & Leisure | 1.51× | ||
| 20 | Market share | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.31× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Extroversion | THRILL | 0.84× | |
| Tradition | CONSERVATISM | 0.85× |
Airline has an estimated audience of 5,913,934 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.5% of Airline fans are female, 43.5% are male, with an average age of 42.6 years.
Airline fans show strongest brand affinity for South America (1.51×), Loyalty program (4.22×), and Airport (2.89×) over the country average.
Airline fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Airline itself, the audience over-indexes on Loyalty program (4.22×), Airport (2.89×), Aircraft (2.45×), and Malaysia Airlines (3.7×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Airline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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