Market share Audience in Brazil
Market share has an estimated audience of 10,852,402 people in Brazil. 62.3% are female, 37.7% are male, average age 40.5. Top brand affinities: Tinder, Shopping malls, Medicine, Catholic Church, Hip hop music.
Top brand affinities include Tinder, Shopping malls, Medicine, with strongest over-indexing on Tinder (4.18× the country average). Demographically, the Market share audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Indulgence.
Category: Business & Career · Type: Topic
Demographics of Market share fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 40.5 |
| Estimated audience size | 10,852,402 |
Audience persona
The typical Market share fan in Brazil is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
Top brand affinities of Market share fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 4.18× | Internet & Social Media |
| Shopping malls | 1.91× | Shopping |
| Medicine | 1.78× | Business & Career |
| Catholic Church | 2.28× | Politics & Society |
| Hip hop music | 1.88× | Music & Radio |
| Entrepreneurship | 1.5× | Business & Career |
| Fragrances | 1.58× | Beauty & Wellness |
| Soul music | 1.72× | Music & Radio |
| Furniture | 1.51× | Home & Garden |
| Beauty salons | 1.5× | Beauty & Wellness |
| Jazz music | 1.62× | Music & Radio |
| Basketball | 1.59× | Sports |
| Action movies | 1.57× | Movies & TV |
| Dentistry | 1.97× | Business & Career |
| Samsung | 1.61× | Technology & Electronics |
| College | 1.61× | Business & Career |
| Heavy metal music | 1.68× | Music & Radio |
| Hypermarket | 1.61× | Shopping |
| MSN | 1.54× | News |
| Dafiti | 1.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Indulgence | JOY | 1.3 |
| Creativity | OPEN | 1.28 |
| Individualism | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 65.3% |
| Portugal | 9.0% |
| United States | 4.3% |
See Market share audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Market share. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.