Rascasse Audience Intelligence

Catholic Church Audience in Brazil

A data profile of the people who buy, follow and care about Catholic Church in Brazil — modelled from more than twelve digital signal sources. Catholic Church has an estimated audience of 10,076,686 people in Brazil.

The average Catholic Church fan in Brazil is 39.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Esporte Clube Vitória, Canada, Music download, with strongest over-indexing on Esporte Clube Vitória (2.66× the country average).

Demographically, the Catholic Church audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Catholic Church fan in Brazil is more female, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Esporte Clube Vitória.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Catholic Church profile in Brazil.

Audience size
10.1M
in Brazil
Gender
68.6%
31.4% male
Age
39.7
average years
Country rank
#552
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Catholic Church fans

68.6% are female, 31.4% are male, average age 39.7.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Catholic Church audience in Brazil
MetricValue
Female68.6%
Male31.4%
Average age39.7
Estimated audience size10,076,686
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Catholic Church audience in Brazil
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Catholic Church audience comes from Brazil.

Worldwide audience distribution share by country for Catholic Church
CountryShare
United States21.3%
Italy17.2%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Catholic Church audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Catholic Church fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~400K2.20×
02São Paulo~3.5M1.42×
03Paraná~900K1.40×
04Mato Grosso~200K1.19×
05Rio de Janeiro~1M1.16×
06Rio Grande do Sul~700K1.12×
07Minas Gerais~1M1.10×
08Pará~400K1.10×
09Acre~40K1.09×
10Santa Catarina~500K1.04×
11Espírito Santo~200K1.04×
12Mato Grosso do Sul~200K1.04×
13Ceará~500K1.03×
14Roraima~30K1.03×
15Amapá~40K1.01×
16Paraíba~200K0.98×
17Rondônia~80K0.94×
18Tocantins~60K0.94×
19Rio Grande do Norte~200K0.92×
20Alagoas~100K0.92×
21Sergipe~100K0.92×
22Piauí~100K0.91×
23Pernambuco~400K0.88×
24Goiás~300K0.88×
25Amazonas~200K0.88×
26Maranhão~200K0.85×
27Bahia~500K0.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Catholic Church audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Catholic Church audience
#·InterestCategoryAffinity×
01Lily CollinsMovies & TV4.19×
02Wrestling maskSports3.65×
03MareTravel & Leisure3.13×
04Generic top-level domainTechnology & Electronics3.10×
05Top-level domainTechnology & Electronics3.06×
06Domain Name SystemInternet & Social Media3.00×
07South DakotaTravel & Leisure2.91×
08Anne HathawayMovies & TV2.84×
09Santana (band)Music & Radio2.81×
10Family (biology)Kids & Family2.70×
11Music downloadTechnology & Electronics2.68×
12Esporte Clube VitóriaSports2.66×
13Know-howBusiness & Career2.65×
14CanadaTravel & Leisure2.48×
15romantic comediesMovies & TV2.44×
16Saúde (district of São Paulo)Travel & Leisure2.37×
17uolTechnology & Electronics2.34×
18Market shareBusiness & Career2.28×
19Free softwareTechnology & Electronics1.66×
20Veja (magazine)News1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Catholic Church audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Catholic Church audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.05×
Social Media UsageJOY1.02×
Pet OwnershipJOY0.90×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Catholic Church audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.61×
IndulgenceJOY0.65×
Community OrientationOPEN0.67×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Catholic Church have in Brazil?

Catholic Church has an estimated audience of 10,076,686 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Catholic Church fans?

68.6% of Catholic Church fans are female, 31.4% are male, with an average age of 39.7 years.

03

Which brands do Catholic Church fans like most?

Catholic Church fans show strongest brand affinity for Esporte Clube Vitória (2.66×), Canada (2.48×), and Music download (2.68×) over the country average.

04

Where do Catholic Church fans live in Brazil?

Catholic Church fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Catholic Church fans also like?

Beyond Catholic Church itself, the audience over-indexes on Canada (2.48×), Music download (2.68×), Top-level domain (3.06×), and Domain Name System (3×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Catholic Church. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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