A data profile of the people who buy, follow and care about Generic top-level domain in Brazil — modelled from more than twelve digital signal sources. Generic top-level domain has an estimated audience of 3,742,130 people in Brazil.
Generic top-level domain has an estimated audience of 3,742,130 people in Brazil. 73.1% are female, 26.9% are male, average age 36.9. Top brand affinities: Tinder, Instagram, Catholic Church, Country music, Rock music.
Top brand affinities include Tinder, Instagram, Catholic Church, with strongest over-indexing on Tinder (5.89× the country average).
Demographically, the Generic top-level domain audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Creativity.
The typical Generic top-level domain fan in Brazil is more female, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
The key figures that characterise the Generic top-level domain profile in Brazil.
73.1% are female, 26.9% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 36.9 |
| Estimated audience size | 3,742,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Generic top-level domain audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.7% |
| France | 10.5% |
| Italy | 9.9% |
The strongest cross-interests of the Generic top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RB Leipzig | Sports | 7.71× | ||
| 02 | Bayer 04 Leverkusen | Sports | 7.71× | ||
| 03 | 2. Bundesliga | Sports | 7.71× | ||
| 04 | Eintracht Frankfurt | Sports | 7.71× | ||
| 05 | Tinder | Internet & Social Media | 5.89× | ||
| 06 | Borussia Dortmund | Sports | 4.34× | ||
| 07 | Catholic Church | Politics & Society | 3.10× | ||
| 08 | Dentistry | Business & Career | 2.31× | ||
| 09 | Country music | Music & Radio | 1.87× | ||
| 10 | Rock music | Music & Radio | 1.87× | ||
| 11 | Internet & Social Media | 1.85× | |||
| 12 | Pop music | Music & Radio | 1.85× | ||
| 13 | Hip hop music | Music & Radio | 1.79× | ||
| 14 | Shopping malls | Shopping | 1.78× | ||
| 15 | Medicine | Business & Career | 1.69× | ||
| 16 | Soul music | Music & Radio | 1.64× | ||
| 17 | Jazz music | Music & Radio | 1.57× | ||
| 18 | Fragrances | Beauty & Wellness | 1.56× | ||
| 19 | Furniture | Home & Garden | 1.54× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.72× | |
| Creativity | OPEN | 1.52× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Early Adopter Mentality | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Generic top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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