A data profile of the people who buy, follow and care about Generic top-level domain in Spain — modelled from more than twelve digital signal sources. Generic top-level domain has an estimated audience of 2,077,533 people in Spain.
Generic top-level domain has an estimated audience of 2,077,533 people in Spain. 68.8% are female, 31.2% are male, average age 42.4. Top brand affinities: Rayo Vallecano, Aldi, Genetics, Volunteering, Real property.
Top brand affinities include Rayo Vallecano, Aldi, Genetics, with strongest over-indexing on Rayo Vallecano (4.99× the country average).
Demographically, the Generic top-level domain audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Generic top-level domain fan in Spain is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Rayo Vallecano.
The key figures that characterise the Generic top-level domain profile in Spain.
68.8% are female, 31.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 42.4 |
| Estimated audience size | 2,077,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 26% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Generic top-level domain audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.7% |
| France | 10.5% |
| Italy | 9.9% |
The strongest cross-interests of the Generic top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 6.14× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 4.99× | ||
| 03 | Volunteering | Politics & Society | 2.61× | ||
| 04 | Risk management | Business & Career | 2.47× | ||
| 05 | Political science | Business & Career | 2.41× | ||
| 06 | Genetics | Kids & Family | 2.37× | ||
| 07 | Aldi | Shopping | 2.34× | ||
| 08 | Real property | Home & Garden | 2.26× | ||
| 09 | SD Eibar | Sports | 2.16× | ||
| 10 | Dentistry | Business & Career | 2.12× | ||
| 11 | TripAdvisor | Travel & Leisure | 2.09× | ||
| 12 | Badoo | Internet & Social Media | 2.07× | ||
| 13 | Preventive healthcare | Health | 2.02× | ||
| 14 | Knitting | Home & Garden | 1.66× | ||
| 15 | Made in Italy | Business & Career | 1.66× | ||
| 16 | Tradition | Politics & Society | 1.65× | ||
| 17 | Hypermarket | Shopping | 1.63× | ||
| 18 | Nonprofit organization | Politics & Society | 1.57× | ||
| 19 | Sewing | Home & Garden | 1.55× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Quality Awareness | PREMIUM | 1.44× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Extroversion | THRILL | 0.76× | |
| Risk Appetite | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Generic top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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