Generic top-level domain Audience in United States

Generic top-level domain has an estimated audience of 7,620,123 people in United States. 52.3% are female, 47.7% are male, average age 40.8. Top brand affinities: Dentistry, Made in USA, Micro Center, FC Bayern Munich, Real property.

Top brand affinities include Dentistry, Made in USA, Micro Center, with strongest over-indexing on Dentistry (2.59× the country average). Demographically, the Generic top-level domain audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Category: Technology & Electronics · Type: Topic

Demographics of Generic top-level domain fans

Demographic split for Generic top-level domain audience in United States
MetricValue
Female52.3%
Male47.7%
Average age40.8
Estimated audience size7,620,123

Audience persona

The typical Generic top-level domain fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Dentistry.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Generic top-level domain audience
BrandAffinityCategory
Dentistry2.59×Business & Career
Made in USA2.33×Business & Career
Micro Center3.13×Shopping
FC Bayern Munich2.57×Sports
Real property1.95×Home & Garden
Genetics1.73×Kids & Family
Gambling1.52×Games
Livemusic1.79×Music & Radio
Auction1.75×Shopping
Las Vegas1.55×Travel & Leisure
United Parcel Service1.58×Business & Career
Musical theatre1.52×Movies & TV
Solar energy1.64×Home & Garden
Microwave oven1.84×Home & Garden
Hormone2.26×Health
Korean cuisine2.78×Food & Beverages
Wedding dress1.97×Fashion & Accessoires
Web server2.36×Technology & Electronics
Life insurance1.65×Business & Career
Shellfish2.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Generic top-level domain audience
TraitClusterScore
PatriotismCONSERVATISM1.41
Quality AwarenessPREMIUM1.4
IndividualismJOY1.32
Convenience OrientationPREMIUM1.31
Need for SecurityCONSERVATISM1.27
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Generic top-level domain
CountryShare
United States12.7%
France10.5%
Italy9.9%

See Generic top-level domain audiences in other countries

More Technology & Electronics audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Generic top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.