A data profile of the people who buy, follow and care about Generic top-level domain in Italy — modelled from more than twelve digital signal sources. Generic top-level domain has an estimated audience of 5,971,322 people in Italy.
Generic top-level domain has an estimated audience of 5,971,322 people in Italy. 51.8% are female, 48.2% are male, average age 42.6. Top brand affinities: GoDaddy, Wikipedia, corriere dello sport, WhatsApp, Personal finance.
Top brand affinities include GoDaddy, Wikipedia, corriere dello sport, with strongest over-indexing on GoDaddy (53.28× the country average).
Demographically, the Generic top-level domain audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Generic top-level domain fan in Italy is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for GoDaddy.
The key figures that characterise the Generic top-level domain profile in Italy.
51.8% are female, 48.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.6 |
| Estimated audience size | 5,971,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Generic top-level domain audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.7% |
| France | 10.5% |
| Italy | 9.9% |
The strongest cross-interests of the Generic top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GoDaddy | Technology & Electronics | 53.28× | ||
| 02 | Taiwan | Travel & Leisure | 5.08× | ||
| 03 | Calisthenics | Sports | 4.60× | ||
| 04 | Wikipedia | Internet & Social Media | 4.47× | ||
| 05 | corriere dello sport | Sports | 3.36× | ||
| 06 | New Testament | Politics & Society | 3.32× | ||
| 07 | Satire | Literature | 3.08× | ||
| 08 | Mediaset | Technology & Electronics | 2.79× | ||
| 09 | General practitioner | Health | 2.30× | ||
| 10 | Genetics | Kids & Family | 2.22× | ||
| 11 | Champagne | Food & Beverages | 2.07× | ||
| 12 | Adriatic Sea | Travel & Leisure | 2.05× | ||
| 13 | Internet & Social Media | 1.95× | |||
| 14 | Singer-songwriter | Music & Radio | 1.84× | ||
| 15 | Personal finance | Business & Career | 1.74× | ||
| 16 | Sky TG24 | Movies & TV | 1.70× | ||
| 17 | Borsa Italiana | Business & Career | 1.65× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.65× | ||
| 19 | Financial services | Business & Career | 1.59× | ||
| 20 | Volunteering | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Generic top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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