Rascasse Audience Intelligence

Generic top-level domain Audience in Italy

A data profile of the people who buy, follow and care about Generic top-level domain in Italy — modelled from more than twelve digital signal sources. Generic top-level domain has an estimated audience of 5,971,322 people in Italy.

Generic top-level domain has an estimated audience of 5,971,322 people in Italy. 51.8% are female, 48.2% are male, average age 42.6. Top brand affinities: GoDaddy, Wikipedia, corriere dello sport, WhatsApp, Personal finance.

Top brand affinities include GoDaddy, Wikipedia, corriere dello sport, with strongest over-indexing on GoDaddy (53.28× the country average).

Demographically, the Generic top-level domain audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

The typical Generic top-level domain fan in Italy is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for GoDaddy.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Generic top-level domain profile in Italy.

Audience size
6M
in Italy
Gender
51.8%
48.2% male
Age
42.6
average years
Country rank
#1067
Topic in Italy
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Generic top-level domain fans

51.8% are female, 48.2% are male, average age 42.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Generic top-level domain audience in Italy
MetricValue
Female51.8%
Male48.2%
Average age42.6
Estimated audience size5,971,322
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Generic top-level domain audience in Italy
Age bracketShare%
16-1912%
20-2916%
30-3923%
40-4924%
50+26%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Generic top-level domain audience comes from Italy.

Worldwide audience distribution share by country for Generic top-level domain
CountryShare
United States12.7%
France10.5%
Italy9.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Generic top-level domain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Generic top-level domain audience
#·InterestCategoryAffinity×
01GoDaddyTechnology & Electronics53.28×
02TaiwanTravel & Leisure5.08×
03CalisthenicsSports4.60×
04WikipediaInternet & Social Media4.47×
05corriere dello sportSports3.36×
06New TestamentPolitics & Society3.32×
07SatireLiterature3.08×
08MediasetTechnology & Electronics2.79×
09General practitionerHealth2.30×
10GeneticsKids & Family2.22×
11ChampagneFood & Beverages2.07×
12Adriatic SeaTravel & Leisure2.05×
13WhatsAppInternet & Social Media1.95×
14Singer-songwriterMusic & Radio1.84×
15Personal financeBusiness & Career1.74×
16Sky TG24Movies & TV1.70×
17Borsa ItalianaBusiness & Career1.65×
18AutoScout24Cars & Mobility1.65×
19Financial servicesBusiness & Career1.59×
20VolunteeringPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Generic top-level domain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Generic top-level domain audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.34×
Quality AwarenessPREMIUM1.23×
Need for SecurityCONSERVATISM1.18×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Generic top-level domain audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Luxury OrientationPREMIUM0.79×
ExtroversionTHRILL0.83×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Generic top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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