A data profile of the people who buy, follow and care about Tinder in Brazil — modelled from more than twelve digital signal sources. Tinder has an estimated audience of 5,357,266 people in Brazil.
The average Tinder fan in Brazil is 28.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Esporte Clube Vitória, Music download, Canada, with strongest over-indexing on Esporte Clube Vitória (4.38× the country average).
Demographically, the Tinder audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Tinder fan in Brazil is more female, around 28.5 years old, with strong Social Media Usage tendencies and a notable affinity for Esporte Clube Vitória.
The key figures that characterise the Tinder profile in Brazil.
58.4% are female, 41.6% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 28.5 |
| Estimated audience size | 5,357,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Tinder audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 10.6% |
| Brazil | 10.0% |
| Italy | 6.0% |
Where the Tinder audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~400K | 1.38× | |
| 02 | Santa Catarina | ~300K | 1.27× | |
| 03 | Roraima | ~20K | 1.20× | |
| 04 | Mato Grosso | ~100K | 1.19× | |
| 05 | Sergipe | ~70K | 1.18× | |
| 06 | Tocantins | ~40K | 1.18× | |
| 07 | Mato Grosso do Sul | ~90K | 1.17× | |
| 08 | Rondônia | ~50K | 1.14× | |
| 09 | Minas Gerais | ~600K | 1.07× | |
| 10 | Espírito Santo | ~100K | 1.05× | |
| 11 | Paraná | ~300K | 1.02× | |
| 12 | Federal District | ~90K | 1.02× | |
| 13 | Alagoas | ~80K | 1.00× | |
| 14 | Goiás | ~200K | 0.98× | |
| 15 | Paraíba | ~100K | 0.96× | |
| 16 | Rio Grande do Norte | ~80K | 0.93× | |
| 17 | Pernambuco | ~200K | 0.92× | |
| 18 | Rio de Janeiro | ~500K | 0.91× | |
| 19 | Pará | ~200K | 0.91× | |
| 20 | Acre | ~20K | 0.91× | |
| 21 | Bahia | ~300K | 0.87× | |
| 22 | Amapá | ~20K | 0.84× | |
| 23 | Ceará | ~200K | 0.83× | |
| 24 | Maranhão | ~100K | 0.81× | |
| 25 | Piauí | ~60K | 0.78× | |
| 26 | Amazonas | ~70K | 0.77× | |
| 27 | São Paulo | ~1M | 0.74× |
The strongest cross-interests of the Tinder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Club Atlético Lanús | Sports | 11.36× | ||
| 02 | Adriatic Sea | Travel & Leisure | 10.14× | ||
| 03 | Gerard Butler | Movies & TV | 8.38× | ||
| 04 | Junior F.C. | Sports | 5.58× | ||
| 05 | Millie Bobby Brown | Movies & TV | 5.00× | ||
| 06 | Zoom lens | Technology & Electronics | 4.87× | ||
| 07 | Music download | Technology & Electronics | 4.79× | ||
| 08 | romantic comedies | Movies & TV | 4.65× | ||
| 09 | Anne Hathaway | Movies & TV | 4.43× | ||
| 10 | Santana (band) | Music & Radio | 4.39× | ||
| 11 | Esporte Clube Vitória | Sports | 4.38× | ||
| 12 | Canada | Travel & Leisure | 4.29× | ||
| 13 | MLB | Sports | 3.92× | ||
| 14 | Hotmart | Shopping | 3.83× | ||
| 15 | uol | Technology & Electronics | 3.61× | ||
| 16 | Online chat | Technology & Electronics | 2.87× | ||
| 17 | Sport Club Internacional | Sports | 2.07× | ||
| 18 | Botafogo de Futebol e Regatas | Sports | 1.88× | ||
| 19 | Santos FC | Sports | 1.67× | ||
| 20 | Sport Club Corinthians Paulista | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.40× | |
| Pet Ownership | JOY | 1.10× | |
| Career Orientation | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.29× | |
| Risk Appetite | THRILL | 0.37× | |
| Community Orientation | OPEN | 0.38× |
Tinder's target market in Brazil covers an estimated 5,357,266 people, concentrated in São Paulo and Minas Gerais.
58.4% of the Tinder audience are female, 41.6% are male, with an average age of 28.5 years.
Tinder fans show strongest brand affinity for Esporte Clube Vitória (4.38×), Music download (4.79×), and Canada (4.29×) over the country average.
Tinder fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tinder itself, the audience over-indexes on Music download (4.79×), Canada (4.29×), Hotmart (3.83×), and Santos FC (1.67×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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