A data profile of the people who buy, follow and care about MLB in Brazil — modelled from more than twelve digital signal sources. MLB has an estimated audience of 4,115,217 people in Brazil.
The average MLB fan in Brazil is 35.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Minas Gerais.
Top brand affinities include Baseball, Crochet, Manicure, with strongest over-indexing on Baseball (2.28× the country average).
Demographically, the MLB audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical MLB fan in Brazil is more female, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Baseball.
The key figures that characterise the MLB profile in Brazil.
56.9% are female, 43.1% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 35.6 |
| Estimated audience size | 4,115,217 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide MLB audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 35.2% |
| Dominican Republic | 11.2% |
| Japan | 9.8% |
Where the MLB audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~70K | 5.81× | |
| 02 | Amapá | ~20K | 1.48× | |
| 03 | Santa Catarina | ~300K | 1.45× | |
| 04 | Paraná | ~300K | 1.39× | |
| 05 | Amazonas | ~90K | 1.29× | |
| 06 | Rio Grande do Sul | ~300K | 1.24× | |
| 07 | São Paulo | ~1.5M | 1.21× | |
| 08 | Federal District | ~70K | 1.02× | |
| 09 | Mato Grosso do Sul | ~60K | 0.99× | |
| 10 | Mato Grosso | ~70K | 0.93× | |
| 11 | Rio de Janeiro | ~300K | 0.84× | |
| 12 | Minas Gerais | ~300K | 0.77× | |
| 13 | Acre | ~10K | 0.77× | |
| 14 | Alagoas | ~40K | 0.71× | |
| 15 | Paraíba | ~60K | 0.70× | |
| 16 | Espírito Santo | ~60K | 0.65× | |
| 17 | Rio Grande do Norte | ~40K | 0.63× | |
| 18 | Goiás | ~90K | 0.60× | |
| 19 | Ceará | ~100K | 0.59× | |
| 20 | Pernambuco | ~100K | 0.58× | |
| 21 | Rondônia | ~20K | 0.57× | |
| 22 | Tocantins | ~10K | 0.55× | |
| 23 | Piauí | ~30K | 0.53× | |
| 24 | Sergipe | ~20K | 0.53× | |
| 25 | Maranhão | ~50K | 0.50× | |
| 26 | Pará | ~60K | 0.48× | |
| 27 | Bahia | ~100K | 0.44× |
The strongest cross-interests of the MLB audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detroit Tigers | Sports | 3.46× | ||
| 02 | Seattle Mariners | Sports | 3.45× | ||
| 03 | Baseball | Sports | 2.28× | ||
| 04 | Lily Collins | Movies & TV | 1.93× | ||
| 05 | Countertop | Home & Garden | 1.90× | ||
| 06 | Optimism | Business & Career | 1.84× | ||
| 07 | Microwave oven | Home & Garden | 1.81× | ||
| 08 | Interpersonal attraction | Kids & Family | 1.81× | ||
| 09 | Income tax | Business & Career | 1.80× | ||
| 10 | Minions (film) | Movies & TV | 1.79× | ||
| 11 | Bethlehem | Travel & Leisure | 1.70× | ||
| 12 | Jerusalem | Travel & Leisure | 1.69× | ||
| 13 | Nazareth | Travel & Leisure | 1.67× | ||
| 14 | Manicure | Beauty & Wellness | 1.60× | ||
| 15 | Angelique Boyer | Movies & TV | 1.58× | ||
| 16 | romantic comedies | Movies & TV | 1.57× | ||
| 17 | Quilting | Home & Garden | 1.57× | ||
| 18 | Crochet | Home & Garden | 1.53× | ||
| 19 | Roberta Miranda | Music & Radio | 1.53× | ||
| 20 | Charlie Chaplin | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.23× | |
| Creativity | OPEN | 0.99× | |
| Mindfulness | BALANCE | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.35× | |
| Career Orientation | POWER | 0.42× | |
| Luxury Orientation | PREMIUM | 0.44× |
MLB has an estimated audience of 4,115,217 people in Brazil, concentrated in São Paulo and Paraná.
56.9% of MLB fans are female, 43.1% are male, with an average age of 35.6 years.
MLB fans show strongest brand affinity for Baseball (2.28×), Crochet (1.53×), and Manicure (1.6×) over the country average.
MLB fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Paraná (reach ~300K), and Minas Gerais (reach ~300K). These three regions account for the largest share of the active audience.
Beyond MLB itself, the audience over-indexes on Crochet (1.53×), Manicure (1.6×), Microwave oven (1.81×), and Countertop (1.9×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for MLB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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