A data profile of the people who buy, follow and care about Millie Bobby Brown in Brazil — modelled from more than twelve digital signal sources. Millie Bobby Brown has an estimated audience of 5,180,430 people in Brazil.
The average Millie Bobby Brown fan in Brazil is 28.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Sadie Sink, Billie Eilish, Finn Wolfhard, with strongest over-indexing on Sadie Sink (62.55× the country average).
Demographically, the Millie Bobby Brown audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Millie Bobby Brown fan in Brazil is more female, around 28.9 years old, with strong Extroversion tendencies and a notable affinity for Sadie Sink.
The key figures that characterise the Millie Bobby Brown profile in Brazil.
65.2% are female, 34.8% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 28.9 |
| Estimated audience size | 5,180,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 28% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Millie Bobby Brown audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 7.4% |
| Germany | 6.7% |
Where the Millie Bobby Brown audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~400K | 1.33× | |
| 02 | Amazonas | ~100K | 1.22× | |
| 03 | São Paulo | ~1.5M | 1.20× | |
| 04 | Federal District | ~100K | 1.19× | |
| 05 | Rio de Janeiro | ~500K | 1.13× | |
| 06 | Amapá | ~20K | 1.13× | |
| 07 | Paraná | ~300K | 1.07× | |
| 08 | Santa Catarina | ~300K | 1.05× | |
| 09 | Pará | ~200K | 1.05× | |
| 10 | Pernambuco | ~200K | 1.03× | |
| 11 | Ceará | ~200K | 1.03× | |
| 12 | Mato Grosso do Sul | ~80K | 1.01× | |
| 13 | Rio Grande do Norte | ~90K | 1.00× | |
| 14 | Minas Gerais | ~500K | 0.99× | |
| 15 | Paraíba | ~100K | 0.99× | |
| 16 | Goiás | ~200K | 0.97× | |
| 17 | Roraima | ~10K | 0.96× | |
| 18 | Espírito Santo | ~100K | 0.94× | |
| 19 | Alagoas | ~70K | 0.94× | |
| 20 | Sergipe | ~50K | 0.92× | |
| 21 | Piauí | ~70K | 0.91× | |
| 22 | Maranhão | ~100K | 0.90× | |
| 23 | Acre | ~20K | 0.86× | |
| 24 | Rondônia | ~40K | 0.84× | |
| 25 | Bahia | ~300K | 0.83× | |
| 26 | Mato Grosso | ~80K | 0.79× | |
| 27 | Tocantins | ~30K | 0.74× |
The strongest cross-interests of the Millie Bobby Brown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maddie Ziegler | Movies & TV | 123.15× | ||
| 02 | Halsey (singer) | Music & Radio | 104.53× | ||
| 03 | Hayley Kiyoko | Movies & TV | 94.82× | ||
| 04 | The Handmaid's Tale | Movies & TV | 74.24× | ||
| 05 | Gaten Matarazzo | Movies & TV | 65.93× | ||
| 06 | Sadie Sink | Movies & TV | 62.55× | ||
| 07 | Saoirse Ronan | Movies & TV | 62.29× | ||
| 08 | Mr. Robot | Movies & TV | 57.45× | ||
| 09 | David Harbour | Movies & TV | 55.78× | ||
| 10 | Jake Paul | Internet & Social Media | 51.04× | ||
| 11 | Camila Cabello | Music & Radio | 47.53× | ||
| 12 | Zara Larsson | Music & Radio | 47.08× | ||
| 13 | Noah Schnapp | Movies & TV | 45.92× | ||
| 14 | Finn Wolfhard | Movies & TV | 45.52× | ||
| 15 | Sophia Lillis | Movies & TV | 45.52× | ||
| 16 | Billie Eilish | Music & Radio | 44.02× | ||
| 17 | Addison Rae | Movies & TV | 40.61× | ||
| 18 | My Little Pony | Kids & Family | 38.89× | ||
| 19 | After | Music & Radio | 38.54× | ||
| 20 | Barbie | Movies & TV | 7.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.00× | |
| Price Sensitivity | PREMIUM | 1.76× | |
| Early Adopter Mentality | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Sports Activity | POWER | 0.77× | |
| Quality Awareness | PREMIUM | 0.80× |
Millie Bobby Brown has an estimated audience of 5,180,430 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
65.2% of Millie Bobby Brown fans are female, 34.8% are male, with an average age of 28.9 years.
Millie Bobby Brown fans show strongest brand affinity for Sadie Sink (62.55×), Billie Eilish (44.02×), and Finn Wolfhard (45.52×) over the country average.
Millie Bobby Brown fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Millie Bobby Brown itself, the audience over-indexes on Billie Eilish (44.02×), Finn Wolfhard (45.52×), Gaten Matarazzo (65.93×), and David Harbour (55.78×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Millie Bobby Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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