A data profile of the people who buy, follow and care about Saúde (district of São Paulo) in Brazil — modelled from more than twelve digital signal sources. Saúde (district of São Paulo) has an estimated audience of 8,028,519 people in Brazil.
Saúde (district of São Paulo) has an estimated audience of 8,028,519 people in Brazil. 72.2% are female, 27.8% are male, average age 39.8. Top brand affinities: Bossa nova, Fragrances, Tinder, Furniture, Beauty salons.
Top brand affinities include Bossa nova, Fragrances, Tinder, with strongest over-indexing on Bossa nova (3.51× the country average).
Demographically, the Saúde (district of São Paulo) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Saúde (district of São Paulo) fan in Brazil is more female, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Bossa nova.
The key figures that characterise the Saúde (district of São Paulo) profile in Brazil.
72.2% are female, 27.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 39.8 |
| Estimated audience size | 8,028,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Saúde (district of São Paulo) audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 76.3% |
| Portugal | 14.4% |
| United States | 1.6% |
The strongest cross-interests of the Saúde (district of São Paulo) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 3.52× | ||
| 02 | Bossa nova | Music & Radio | 3.51× | ||
| 03 | Paris | Travel & Leisure | 3.40× | ||
| 04 | Catholic Church | Politics & Society | 2.37× | ||
| 05 | Hypermarket | Shopping | 2.01× | ||
| 06 | Samsung | Technology & Electronics | 1.88× | ||
| 07 | Fragrances | Beauty & Wellness | 1.86× | ||
| 08 | Furniture | Home & Garden | 1.80× | ||
| 09 | Action movies | Movies & TV | 1.79× | ||
| 10 | Basketball | Sports | 1.78× | ||
| 11 | Jazz music | Music & Radio | 1.77× | ||
| 12 | College | Business & Career | 1.75× | ||
| 13 | Beauty salons | Beauty & Wellness | 1.74× | ||
| 14 | Telecommunication | Technology & Electronics | 1.73× | ||
| 15 | Spotify | Internet & Social Media | 1.61× | ||
| 16 | Wine | Food & Beverages | 1.61× | ||
| 17 | Magazine Luiza | Shopping | 1.57× | ||
| 18 | Entrepreneurship | Business & Career | 1.56× | ||
| 19 | Personal care | Health | 1.56× | ||
| 20 | Religion | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.64× | |
| Tradition | CONSERVATISM | 1.60× | |
| Creativity | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Community Orientation | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Saúde (district of São Paulo). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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