A data profile of the people who buy, follow and care about Family (biology) in Brazil — modelled from more than twelve digital signal sources. Family (biology) has an estimated audience of 7,125,237 people in Brazil.
The average Family (biology) fan in Brazil is 35.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Tinder, Catholic Church, Toy Story (franchise), with strongest over-indexing on Tinder (4.58× the country average).
Demographically, the Family (biology) audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Family (biology) fan in Brazil is more female, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
The key figures that characterise the Family (biology) profile in Brazil.
64.1% are female, 35.9% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 35.7 |
| Estimated audience size | 7,125,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Family (biology) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 5.3% |
| Brazil | 4.8% |
Where the Family (biology) audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~100K | 1.19× | |
| 02 | Pará | ~300K | 1.14× | |
| 03 | Maranhão | ~200K | 1.12× | |
| 04 | Roraima | ~20K | 1.11× | |
| 05 | Pernambuco | ~400K | 1.08× | |
| 06 | Amapá | ~30K | 1.05× | |
| 07 | Rondônia | ~60K | 1.04× | |
| 08 | Acre | ~30K | 1.04× | |
| 09 | Bahia | ~500K | 1.02× | |
| 10 | Alagoas | ~100K | 1.02× | |
| 11 | Goiás | ~300K | 1.01× | |
| 12 | Mato Grosso do Sul | ~100K | 1.01× | |
| 13 | Paraíba | ~100K | 1.00× | |
| 14 | Rio Grande do Norte | ~100K | 1.00× | |
| 15 | Sergipe | ~70K | 1.00× | |
| 16 | Rio de Janeiro | ~700K | 0.99× | |
| 17 | Piauí | ~100K | 0.99× | |
| 18 | Mato Grosso | ~100K | 0.98× | |
| 19 | Tocantins | ~50K | 0.98× | |
| 20 | Ceará | ~300K | 0.95× | |
| 21 | Santa Catarina | ~300K | 0.91× | |
| 22 | Rio Grande do Sul | ~400K | 0.90× | |
| 23 | Espírito Santo | ~100K | 0.89× | |
| 24 | Federal District | ~100K | 0.87× | |
| 25 | São Paulo | ~1.5M | 0.85× | |
| 26 | Minas Gerais | ~600K | 0.85× | |
| 27 | Paraná | ~400K | 0.84× |
The strongest cross-interests of the Family (biology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transformers (toy line) | Kids & Family | 6.33× | ||
| 02 | RB Leipzig | Sports | 6.33× | ||
| 03 | Bayer 04 Leverkusen | Sports | 6.33× | ||
| 04 | Elizabeth Olsen | Movies & TV | 6.20× | ||
| 05 | Toy Story (franchise) | Movies & TV | 5.68× | ||
| 06 | Germany | Travel & Leisure | 5.10× | ||
| 07 | Borussia Dortmund | Sports | 4.93× | ||
| 08 | Thiago Silva | Sports | 4.84× | ||
| 09 | Tinder | Internet & Social Media | 4.58× | ||
| 10 | Rick and Morty | Movies & TV | 4.33× | ||
| 11 | Catholic Church | Politics & Society | 2.70× | ||
| 12 | Medicine | Business & Career | 1.81× | ||
| 13 | Action movies | Movies & TV | 1.80× | ||
| 14 | Jazz music | Music & Radio | 1.79× | ||
| 15 | Hypermarket | Shopping | 1.74× | ||
| 16 | Basketball | Sports | 1.72× | ||
| 17 | Electronic music | Music & Radio | 1.66× | ||
| 18 | Spotify | Internet & Social Media | 1.61× | ||
| 19 | Fragrances | Beauty & Wellness | 1.60× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.71× | |
| Tradition | CONSERVATISM | 1.50× | |
| Patriotism | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.73× | |
| Early Adopter Mentality | POWER | 0.76× |
Family (biology) has an estimated audience of 7,125,237 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
64.1% of Family (biology) fans are female, 35.9% are male, with an average age of 35.7 years.
Family (biology) fans show strongest brand affinity for Tinder (4.58×), Catholic Church (2.7×), and Toy Story (franchise) (5.68×) over the country average.
Family (biology) fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Family (biology) itself, the audience over-indexes on Catholic Church (2.7×), Toy Story (franchise) (5.68×), Rick and Morty (4.33×), and Borussia Dortmund (4.93×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Family (biology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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