A data profile of the people who buy, follow and care about Family (biology) in Italy — modelled from more than twelve digital signal sources. Family (biology) has an estimated audience of 4,362,359 people in Italy.
The average Family (biology) fan in Italy is 39.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Genetics, Matthew McConaughey, with strongest over-indexing on Wikipedia (2.95× the country average).
Demographically, the Family (biology) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Family (biology) fan in Italy is more female, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Family (biology) profile in Italy.
59.7% are female, 40.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 39.6 |
| Estimated audience size | 4,362,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Family (biology) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 5.3% |
| Brazil | 4.8% |
Where the Family (biology) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~600K | 1.31× | |
| 02 | Sicilia | ~500K | 1.31× | |
| 03 | Lombardy | ~1M | 1.29× | |
| 04 | Puglia | ~400K | 1.27× | |
| 05 | Lazio | ~600K | 1.21× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.20× | |
| 07 | Calabria | ~100K | 1.10× | |
| 08 | Emilia-Romagna | ~400K | 1.03× | |
| 09 | Veneto | ~400K | 1.02× | |
| 10 | Basilicata | ~40K | 0.98× | |
| 11 | Tuscany | ~300K | 0.95× | |
| 12 | Piedmont | ~300K | 0.92× | |
| 13 | Liguria | ~100K | 0.92× | |
| 14 | Abruzzo | ~90K | 0.92× | |
| 15 | Friuli-Venezia Giulia | ~80K | 0.91× | |
| 16 | Marche | ~100K | 0.90× | |
| 17 | Sardinia | ~100K | 0.85× | |
| 18 | Molise | ~20K | 0.82× | |
| 19 | Aosta Valley | ~9K | 0.81× | |
| 20 | Umbria | ~60K | 0.80× |
The strongest cross-interests of the Family (biology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-theft system | Cars & Mobility | 6.04× | ||
| 02 | Matthew McConaughey | Movies & TV | 5.70× | ||
| 03 | Microwave | Home & Garden | 5.34× | ||
| 04 | Flickr | Internet & Social Media | 3.89× | ||
| 05 | Breastfeeding | Kids & Family | 3.24× | ||
| 06 | Wikipedia | Internet & Social Media | 2.95× | ||
| 07 | Satire | Literature | 2.49× | ||
| 08 | Genetics | Kids & Family | 2.27× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.24× | ||
| 10 | Mediaset | Technology & Electronics | 2.10× | ||
| 11 | Kindergarten | Kids & Family | 1.89× | ||
| 12 | corriere dello sport | Sports | 1.88× | ||
| 13 | HVAC | Home & Garden | 1.74× | ||
| 14 | Sanremo Music Festival | Music & Radio | 1.64× | ||
| 15 | Sky TG24 | Movies & TV | 1.63× | ||
| 16 | Volunteering | Politics & Society | 1.59× | ||
| 17 | Travel website | Travel & Leisure | 1.57× | ||
| 18 | Champagne | Food & Beverages | 1.57× | ||
| 19 | Milk | Food & Beverages | 1.54× | ||
| 20 | Coop | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Community Orientation | OPEN | 1.31× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.85× | |
| Mindfulness | BALANCE | 0.86× |
Family (biology) has an estimated audience of 4,362,359 people in Italy, concentrated in Lombardy and Lazio.
59.7% of Family (biology) fans are female, 40.3% are male, with an average age of 39.6 years.
Family (biology) fans show strongest brand affinity for Wikipedia (2.95×), Genetics (2.27×), and Matthew McConaughey (5.7×) over the country average.
Family (biology) fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Family (biology) itself, the audience over-indexes on Genetics (2.27×), Matthew McConaughey (5.7×), corriere dello sport (1.88×), and Adriatic Sea (2.24×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Family (biology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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