Family (biology) Audience in Mexico
Family (biology) has an estimated audience of 4,815,250 people in Mexico. 59.8% are female, 40.2% are male, average age 30.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
The average Family (biology) fan in Mexico is 30.2 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (221.01× the country average). Demographically, the Family (biology) audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Family (biology) fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 30.2 |
| Estimated audience size | 4,815,250 |
Audience persona
The typical Family (biology) fan in Mexico is more female, around 30.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Family (biology) fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~700K | 1.08× |
| Distrito Federal | ~700K | 1.07× |
| Jalisco | ~400K | 1.05× |
| Nuevo Leon | ~300K | 1.18× |
| Veracruz (state) | ~300K | 1.03× |
| Puebla | ~300K | 1.14× |
| Baja California | ~200K | 1.22× |
| Guanajuato | ~200K | 0.97× |
| Chihuahua | ~200K | 1.11× |
| Coahuila de Zaragoza | ~200K | 1.09× |
| Michoacan de Ocampo | ~200K | 0.93× |
| Chiapas | ~100K | 1× |
| Hidalgo | ~100K | 1.02× |
| Guerrero | ~100K | 0.93× |
| Yucatan | ~100K | 1.08× |
| Morelos | ~90K | 1.02× |
| Aguascalientes | ~60K | 0.91× |
| Tlaxcala | ~50K | 0.98× |
| Zacatecas | ~50K | 0.84× |
| Nayarit | ~40K | 0.9× |
| Baja California Sur | ~40K | 0.99× |
| Campeche | ~30K | 0.9× |
| Colima | ~30K | 0.85× |
Top brand affinities of Family (biology) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 221.01× | Shopping |
| Costa Rica | 411.74× | Travel & Leisure |
| Game consoles | 146.61× | Technology & Electronics |
| Catholic Church | 115.97× | Politics & Society |
| Mobile game | 63.35× | Games |
| Sarcasm | 70.02× | Politics & Society |
| Travel agency | 72.21× | Travel & Leisure |
| Banana | 56.89× | Food & Beverages |
| Valentine's Day | 114.48× | Kids & Family |
| El País | 59.08× | News |
| Broadcasting of sports events | 64.55× | Movies & TV |
| Exfoliation (cosmetology) | 96.76× | Beauty & Wellness |
| Dentistry | 48.14× | Business & Career |
| Freeware | 28.45× | Technology & Electronics |
| Breastfeeding | 37.2× | Kids & Family |
| Sexology | 35.01× | Kids & Family |
| Daily Horoscope | 429.08× | Internet & Social Media |
| Multi-level marketing | 42.67× | Business & Career |
| Pilsner | 47.05× | Food & Beverages |
| Machu Picchu | 35.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.07 |
| Travelling | THRILL | 18.84 |
| Urban Lifestyle | OPEN | 3.9 |
| Risk Appetite | THRILL | 1.97 |
| Mindfulness | BALANCE | 1.68 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 5.3% |
| Brazil | 4.8% |
See Family (biology) audiences in other countries
- Family (biology) — Germany
- Family (biology) — United States
- Family (biology) — United Kingdom
- Family (biology) — France
- Family (biology) — Italy
- Family (biology) — Spain
- Family (biology) — Brazil
- Family (biology) — Japan
- Family (biology) — South Korea
- Family (biology) — India
- Family (biology) — Canada
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Family (biology) have in Mexico?
Family (biology) has an estimated audience of 4,815,250 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Family (biology) fans?
59.8% of Family (biology) fans are female, 40.2% are male, with an average age of 30.2 years.
Which brands do Family (biology) fans like most?
Family (biology) fans show strongest brand affinity for Shopping and fashion (221.01×), Costa Rica (411.74×), and Game consoles (146.61×) over the country average.
Where do Family (biology) fans live in Mexico?
Family (biology) fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~700K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Family (biology) fans also like?
Beyond Family (biology) itself, the audience over-indexes on Costa Rica (411.74×), Game consoles (146.61×), Catholic Church (115.97×), and Mobile game (63.35×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Family (biology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.