Top 50 Kids & Family brands in Brazil
This curated ranking covers the 50 largest kids & family brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,281 kids & family brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Family and relationships, Family and Child lead the list with a combined estimated audience of 81,756,603 people. Across all 50 entries the average audience size is 10,145,981, and the largest, Family and relationships, reaches around 29,785,875 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each kids & family brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Family and relationships |
29,785,875 | 3.6% | Lifestyle cluster | Kids & Family |
| 2 |  Family |
28,379,224 | 4.2% | Lifestyle cluster | Kids & Family |
| 3 |  Child |
23,591,504 | 4.5% | Kids & Family | |
| 4 |  Motherhood |
21,766,089 | 5.0% | Kids & Family | |
| 5 |  Woman |
20,888,982 | 5.9% | Kids & Family | |
| 6 |  School |
20,745,227 | 5.4% | Education | Kids & Family |
| 7 |  Infant |
18,441,734 | 4.9% | Kids & Family | |
| 8 |  Marriage |
16,379,796 | 5.8% | Kids & Family | |
| 9 |  Parent |
15,061,474 | 4.7% | Kids & Family | |
| 10 |  Interpersonal relationship |
13,827,724 | 6.5% | Kids & Family | |
| 11 |  Pedagogy |
13,814,221 | 20.5% | Field of study | Kids & Family |
| 12 |  Mother's Day |
13,619,524 | 9.4% | Kids & Family | |
| 13 |  Parenting |
12,680,823 | 3.8% | Kids & Family | |
| 14 |  Friendship |
12,480,661 | 3.4% | Kids & Family | |
| 15 |  Man |
11,452,041 | 11.2% | Kids & Family | |
| 16 |  Childhood |
10,760,399 | 4.9% | Kids & Family | |
| 17 |  Weddings |
10,352,860 | 3.0% | Kids & Family | |
| 18 |  Fatherhood |
9,475,991 | 3.6% | Record label | Kids & Family |
| 19 |  Father's Day |
9,095,696 | 9.5% | Video game | Kids & Family |
| 20 |  Childbirth |
8,933,263 | 5.2% | Kids & Family | |
| 21 |  Child care |
8,254,056 | 5.0% | Kids & Family | |
| 22 |  Human sexuality |
8,179,535 | 4.2% | Kids & Family | |
| 23 |  Girl |
8,070,463 | 3.9% | Kids & Family | |
| 24 |  Pregnancy |
8,037,888 | 4.7% | Kids & Family | |
| 25 |  Hour |
7,980,350 | 13.9% | Kids & Family | |
| 26 |  Son |
7,938,262 | 17.7% | Kids & Family | |
| 27 |  Primary education |
7,913,630 | 5.6% | Kids & Family | |
| 28 |  Scholarship |
7,795,541 | 10.8% | Education | Kids & Family |
| 29 |  Human behavior |
7,792,401 | 6.5% | Kids & Family | |
| 30 |  Kinship |
7,326,019 | 10.2% | Kids & Family | |
| 31 |  Family (biology) |
7,125,237 | 4.8% | Kids & Family | |
| 32 |  Christmas |
6,492,128 | 2.9% | Kids & Family | |
| 33 |  Engagement |
6,473,500 | 5.0% | Kids & Family | |
| 34 |  Secondary education |
6,213,514 | 6.8% | Education | Kids & Family |
| 35 |  Family law |
6,201,063 | 20.1% | Kids & Family | |
| 36 |  Bride |
5,956,533 | 4.0% | Kids & Family | |
| 37 |  Dating |
5,815,635 | 3.3% | Kids & Family | |
| 38 |  Harmony |
5,751,037 | 4.9% | Kids & Family | |
| 39 |  Doll |
5,619,580 | 4.5% | Kids & Family | |
| 40 |  Private school |
5,455,682 | 7.6% | Education | Kids & Family |
| 41 |  FamilySearch |
5,220,831 | 29.1% | Charity | Kids & Family |
| 42 |  Kindergarten |
5,215,127 | 3.5% | Education | Kids & Family |
| 43 |  Youth |
5,207,232 | 8.3% | Kids & Family | |
| 44 |  Noivas |
4,867,074 | 66.0% | Kids & Family | |
| 45 |  Lego |
4,440,714 | 4.0% | Toys | Kids & Family |
| 46 |  Diary |
4,381,759 | 3.6% | Kids & Family | |
| 47 |  Pampers |
4,098,380 | 19.9% | Diapers | Kids & Family |
| 48 |  Educational toy |
4,069,128 | 8.4% | Kids & Family | |
| 49 |  Valentine's Day |
4,010,070 | 5.6% | Kids & Family | |
| 50 |  Barbie |
3,863,600 | 10.5% | Toys | Kids & Family |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each kids & family brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest kids & family brand in Brazil?
Family and relationships currently leads with an estimated audience of 29,785,875 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.