A data profile of the people who buy, follow and care about Youth in Brazil — modelled from more than twelve digital signal sources. Youth has an estimated audience of 5,207,232 people in Brazil.
Youth has an estimated audience of 5,207,232 people in Brazil. 64.9% are female, 35.1% are male, average age 34.4. Top brand affinities: Instagram, Rock music, Country music, Pop music, Shopping malls.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.86× the country average).
Demographically, the Youth audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Tradition, Individualism.
The typical Youth fan in Brazil is more female, around 34.4 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Youth profile in Brazil.
64.9% are female, 35.1% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 34.4 |
| Estimated audience size | 5,207,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Youth audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 8.3% |
| Mexico | 5.0% |
The strongest cross-interests of the Youth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.15× | ||
| 02 | Rock music | Music & Radio | 1.98× | ||
| 03 | Pop music | Music & Radio | 1.95× | ||
| 04 | Country music | Music & Radio | 1.87× | ||
| 05 | Hip hop music | Music & Radio | 1.87× | ||
| 06 | Internet & Social Media | 1.86× | |||
| 07 | Soul music | Music & Radio | 1.83× | ||
| 08 | Anne Hathaway | Movies & TV | 1.73× | ||
| 09 | Public transport | Cars & Mobility | 1.71× | ||
| 10 | Jazz music | Music & Radio | 1.68× | ||
| 11 | Microwave oven | Home & Garden | 1.65× | ||
| 12 | Shopping malls | Shopping | 1.63× | ||
| 13 | Internet meme | Internet & Social Media | 1.63× | ||
| 14 | Medicine | Business & Career | 1.61× | ||
| 15 | Action movies | Movies & TV | 1.60× | ||
| 16 | College | Business & Career | 1.59× | ||
| 17 | Reggae | Music & Radio | 1.59× | ||
| 18 | Tradition | Politics & Society | 1.58× | ||
| 19 | Virtual reality | Technology & Electronics | 1.57× | ||
| 20 | Microsoft | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.58× | |
| Individualism | JOY | 1.45× | |
| Patriotism | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.55× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Youth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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