Youth Audience in United States

Youth logo

Youth has an estimated audience of 11,664,825 people in United States. 63.6% are female, 36.4% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, headspace.

The average Youth fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Youth audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Youth fans

Demographic split for Youth audience in United States
MetricValue
Female63.6%
Male36.4%
Average age39.0
Estimated audience size11,664,825

Audience persona

The typical Youth fan in United States is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Youth in United States
RegionReachAffinity
California1,678,9191.31×
Texas1,092,8961.09×
Florida853,3751.08×
New York751,9091.15×
Illinois406,8171.05×
Georgia400,3951.11×
Pennsylvania393,2531×
North Carolina366,9721.05×
Ohio339,7630.95×
New Jersey318,4721.07×
Virginia318,3871.12×
Michigan287,6990.94×
Washington273,0581.17×
Massachusetts258,6851.13×
Maryland253,2461.26×
Tennessee242,5191.04×
Arizona237,5081×
Minnesota206,5791.24×
Indiana201,3490.94×
Missouri195,0001.04×
South Carolina176,2741×
Colorado175,6660.96×
Wisconsin169,5550.97×
Alabama157,8150.97×
Louisiana157,1861.04×
Oregon150,8831.13×
Kentucky133,5450.91×
Oklahoma131,1161.01×
Utah123,8981.19×
Connecticut120,7631.03×
Nevada110,1160.98×
Mississippi105,8811.1×
Arkansas94,0630.98×
Iowa92,9480.97×
Kansas89,1390.97×
Hawaii56,5231.13×
Idaho55,8820.96×
Nebraska55,8460.95×
New Mexico55,5540.95×
Washington, District of Columbia50,0561.43×
West Virginia42,7160.79×
New Hampshire34,2190.74×
Maine32,7080.78×
Rhode Island32,0980.86×
Delaware25,9270.81×
Montana24,7730.77×
South Dakota23,0940.86×
North Dakota19,5100.81×
Alaska19,3400.78×
Vermont15,7850.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Youth audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.21×Internet & Social Media
Governor of Michigan14.46×Politics & Society
Wok12.56×Food & Beverages
headspace17.18×Health
Grace Slick14.43×Music & Radio
Grinch6.1×Movies & TV
Vocal harmony6.63×Music & Radio
Nationality3.1×Politics & Society
Google Home9.24×Technology & Electronics
Guitarist (magazine)15.75×Music & Radio
Hibachi10.69×Food & Beverages
Cherish (group)14.27×Music & Radio
Progressive rock2.54×Music & Radio
El Paso County, Colorado15.23×Travel & Leisure
Ira Glass17.19×Music & Radio
Combat sport1.57×Sports
TV Fanatic10.4×Movies & TV
Fairy godmother7.13×Literature
Hipster8.57×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Youth audience
TraitClusterScore
MindfulnessBALANCE1.36
Community OrientationOPEN1.3
SpiritualityBALANCE1.27
Need for SecurityCONSERVATISM1.17
Urban LifestyleOPEN1.11
Career OrientationPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Youth
CountryShare
United States18.5%
Brazil8.3%
Mexico5.0%

See Youth audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Youth have in United States?

Youth has an estimated audience of 11,664,825 people in United States, concentrated in California and Texas.

What is the gender split and age of Youth fans?

63.6% of Youth fans are female, 36.4% are male, with an average age of 39.0 years.

Which brands do Youth fans like most?

Youth fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (12.21×), and Governor of Michigan (14.46×) over the country average.

Where do Youth fans live in United States?

Youth fans in United States are most concentrated in California (reach 1,678,919), Texas (reach 1,092,896), and Florida (reach 853,375). These three regions account for the largest share of the active audience.

What other brands do Youth fans also like?

Beyond Youth itself, the audience over-indexes on Goop (12.21×), Governor of Michigan (14.46×), Wok (12.56×), and headspace (17.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Youth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.