Youth Audience in Germany
Youth has an estimated audience of 1,893,625 people in Germany. 57.1% are female, 42.9% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Stradivarius, Jack White, Time (magazine).
The average Youth fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Stradivarius, with strongest over-indexing on Israel (6.91× the country average). Demographically, the Youth audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Youth fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.3 |
| Estimated audience size | 1,893,625 |
Audience persona
The typical Youth fan in Germany is more female, around 42.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 443,458 | 1.07× |
| Bayern | 302,714 | 0.99× |
| Baden-Württemberg | 260,144 | 1.01× |
| Niedersachsen | 197,875 | 1.08× |
| Hessen | 121,565 | 0.84× |
| Sachsen | 109,261 | 1.18× |
| Rheinland-Pfalz | 90,968 | 0.96× |
| Berlin | 81,966 | 0.97× |
| Brandenburg | 64,652 | 1.1× |
| Schleswig-Holstein | 61,131 | 0.9× |
| Thüringen | 60,110 | 1.25× |
| Sachsen-Anhalt | 51,314 | 1.05× |
| Mecklenburg-Vorpommern | 38,285 | 1.06× |
| Hamburg | 36,449 | 0.85× |
| Saarland | 19,055 | 0.82× |
| Bremen | 14,333 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.91× | Travel & Leisure |
| KLIX (AM) | 6.46× | Music & Radio |
| Stradivarius | 1.63× | Shopping |
| Jack White | 1.91× | Movies & TV |
| Time (magazine) | 1.8× | News |
| Kyokushin | 7.32× | Sports |
| Este, Veneto | 1.73× | Travel & Leisure |
| Mustard seed | 6.77× | Food & Beverages |
| Jacob Tremblay | 2.93× | Movies & TV |
| Clogging | 7.32× | Music & Radio |
| HomeExchange.com | 3.91× | Travel & Leisure |
| Kodi (software) | 1.58× | Technology & Electronics |
| Solo climbing | 2.11× | Sports |
| Tiffany Haddish | 6.25× | Movies & TV |
| Samanyolu Haber | 2.19× | Movies & TV |
| Preacher (comics) | 3.33× | Literature |
| Mae Hong Son Province | 7.32× | Travel & Leisure |
| Volvo V60 | 2.2× | Cars & Mobility |
| Irish Ferries | 4.6× | Cars & Mobility |
| Viator | 2.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.38 |
| Indulgence | JOY | 1.31 |
| Community Orientation | OPEN | 1.26 |
| Tradition | CONSERVATISM | 1.26 |
| Mindfulness | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 8.3% |
| Mexico | 5.0% |
See Youth audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Youth have in Germany?
Youth has an estimated audience of 1,893,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Youth fans?
57.1% of Youth fans are female, 42.9% are male, with an average age of 42.3 years.
Which brands do Youth fans like most?
Youth fans show strongest brand affinity for Israel (6.91×), KLIX (AM) (6.46×), and Stradivarius (1.63×) over the country average.
Where do Youth fans live in Germany?
Youth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 443,458), Bayern (reach 302,714), and Baden-Württemberg (reach 260,144). These three regions account for the largest share of the active audience.
What other brands do Youth fans also like?
Beyond Youth itself, the audience over-indexes on KLIX (AM) (6.46×), Stradivarius (1.63×), Jack White (1.91×), and Time (magazine) (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Youth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.