Rascasse Audience Intelligence

Youth Audience in Germany

A data profile of the people who buy, follow and care about Youth in Germany — modelled from more than twelve digital signal sources. Youth has an estimated audience of 1,893,625 people in Germany.

#2029among Topic in Germany#106in Kids & Family

The average Youth fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Homeschooling, Volunteering, with strongest over-indexing on Tagesschau (2.48× the country average).

Demographically, the Youth audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Youth fan in Germany is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Youth profile in Germany.

Audience size
1.9M
in Germany
Gender
57.1%♀
42.9% male
Age
42.3
average years
Country rank
#3544
Topic in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Youth fans

57.1% are female, 42.9% are male, average age 42.3.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Youth audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age42.3
Estimated audience size1,893,625
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Youth audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3921%
40-4927%
50+24%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Youth audience comes from Germany.

Worldwide audience distribution share by country for Youth
CountryShare
United States18.5%
Brazil8.3%
Mexico5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Youth audience in Germany is strongest.

Fig. 05

Top regions by affinity

Youth fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~60K1.21×
02Sachsen~100K1.20×
03Mecklenburg-Vorpommern~40K1.19×
04Brandenburg~60K1.08×
05Sachsen-Anhalt~50K1.06×
06Niedersachsen~200K1.01×
07Berlin~80K1.00×
08Nordrhein-Westfalen~400K0.99×
09Baden-Württemberg~300K0.98×
10Rheinland-Pfalz~90K0.97×
11Bayern~300K0.95×
12Bremen~10K0.91×
13Schleswig-Holstein~60K0.90×
14Saarland~20K0.90×
15Hamburg~40K0.88×
16Hessen~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Youth, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Youth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Youth audience
#·InterestCategoryAffinity×
01HomeschoolingPolitics & Society7.32×
02Maria CallasMusic & Radio7.32×
03Liza MinnelliMusic & Radio7.23×
04General practitionerHealth7.20×
05Andy BorgMusic & Radio3.97×
06VolunteeringPolitics & Society3.46×
07Western UnionBusiness & Career3.01×
08FundraisingBusiness & Career2.94×
09Political scienceBusiness & Career2.93×
10TagesschauMovies & TV2.48×
11FocusNews2.43×
12HugendubelShopping2.20×
13NatureHome & Garden1.98×
14VacationsTravel & Leisure1.93×
15DessertsFood & Beverages1.88×
16TattoosFashion & Accessoires1.87×
17Breaking newsMovies & TV1.87×
18FamilyKids & Family1.79×
19Netto Marken-DiscountShopping1.73×
20ZDFMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Youth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Youth audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.15×
SpiritualityBALANCE1.60×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Youth audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Price SensitivityPREMIUM0.70×
Sports ActivityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Youth have in Germany?

Youth has an estimated audience of 1,893,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Youth fans?

57.1% of Youth fans are female, 42.9% are male, with an average age of 42.3 years.

03

Which brands do Youth fans like most?

Youth fans show strongest brand affinity for Tagesschau (2.48×), Homeschooling (7.32×), and Volunteering (3.46×) over the country average.

04

Where do Youth fans live in Germany?

Youth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Youth fans also like?

Beyond Youth itself, the audience over-indexes on Homeschooling (7.32×), Volunteering (3.46×), Family (1.79×), and Nature (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Youth audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Youth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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