A data profile of the people who buy, follow and care about Engagement in Brazil — modelled from more than twelve digital signal sources. Engagement has an estimated audience of 6,473,500 people in Brazil.
Engagement has an estimated audience of 6,473,500 people in Brazil. 79.3% are female, 20.7% are male, average age 39.9. Top brand affinities: Instagram, Shopping malls, Medicine, Rock music, Beauty salons.
Top brand affinities include Instagram, Shopping malls, Medicine, with strongest over-indexing on Instagram (1.85× the country average).
Demographically, the Engagement audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Engagement fan in Brazil is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Engagement profile in Brazil.
79.3% are female, 20.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 39.9 |
| Estimated audience size | 6,473,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Engagement audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 6.7% |
| China | 5.2% |
The strongest cross-interests of the Engagement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 6.04× | ||
| 02 | Wedding planner | Kids & Family | 4.38× | ||
| 03 | Weddings | Kids & Family | 2.13× | ||
| 04 | Air travel | Travel & Leisure | 1.86× | ||
| 05 | Handbags | Fashion & Accessoires | 1.86× | ||
| 06 | Internet & Social Media | 1.85× | |||
| 07 | Beauty salons | Beauty & Wellness | 1.81× | ||
| 08 | Medicine | Business & Career | 1.79× | ||
| 09 | Spas | Beauty & Wellness | 1.77× | ||
| 10 | Shopping malls | Shopping | 1.74× | ||
| 11 | Rock music | Music & Radio | 1.74× | ||
| 12 | Hip hop music | Music & Radio | 1.74× | ||
| 13 | Fragrances | Beauty & Wellness | 1.71× | ||
| 14 | Pop music | Music & Radio | 1.70× | ||
| 15 | Country music | Music & Radio | 1.63× | ||
| 16 | Furniture | Home & Garden | 1.63× | ||
| 17 | Personal care | Health | 1.59× | ||
| 18 | Barbecue | Food & Beverages | 1.57× | ||
| 19 | Happiness | Health | 1.52× | ||
| 20 | Entrepreneurship | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.72× | |
| Creativity | OPEN | 1.51× | |
| Travelling | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Tradition | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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