Rascasse Audience Intelligence

Engagement Audience in United States

A data profile of the people who buy, follow and care about Engagement in United States — modelled from more than twelve digital signal sources. Engagement has an estimated audience of 23,408,772 people in United States.

#915among Topic in United States#46in Kids & Family

The average Engagement fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pandora, Engagement ring, Planet Fitness, with strongest over-indexing on Pandora (4.91× the country average).

Demographically, the Engagement audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Engagement fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Pandora.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engagement profile in United States.

Audience size
23.4M
in United States
Gender
72.5%♀
27.5% male
Age
40.0
average years
Country rank
#1337
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Engagement fans

72.5% are female, 27.5% are male, average age 40.0.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Engagement audience in United States
MetricValue
Female72.5%
Male27.5%
Average age40.0
Estimated audience size23,408,772
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Engagement audience in United States
Age bracketShare%
16-1915%
20-2922%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Engagement audience comes from United States.

Worldwide audience distribution share by country for Engagement
CountryShare
United States17.9%
Japan6.7%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engagement audience in United States is strongest.

Fig. 05

Top regions by affinity

Engagement fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.53×
02New York~1.5M1.26×
03Virginia~700K1.26×
04California~3M1.22×
05New Jersey~700K1.17×
06Mississippi~200K1.17×
07Florida~2M1.12×
08Georgia~800K1.12×
09North Carolina~800K1.11×
10Texas~2M1.09×
11Illinois~800K1.08×
12Massachusetts~500K1.08×
13Maryland~400K1.06×
14Connecticut~200K1.06×
15Pennsylvania~800K1.05×
16Nevada~200K1.05×
17Louisiana~300K1.04×
18South Carolina~400K1.02×
19Oregon~300K1.01×
20Michigan~600K1.00×
21Colorado~400K1.00×
22Minnesota~300K1.00×
23Arkansas~200K1.00×
24Missouri~400K0.99×
25Kansas~200K0.99×
26Delaware~60K0.99×
27Tennessee~500K0.98×
28Washington~500K0.98×
29Alabama~300K0.98×
30Rhode Island~70K0.97×
31Arizona~500K0.96×
32Indiana~400K0.96×
33Hawaii~100K0.96×
34Kentucky~300K0.95×
35Utah~200K0.95×
36Ohio~700K0.94×
37Nebraska~100K0.94×
38Wisconsin~300K0.93×
39North Dakota~40K0.93×
40Idaho~100K0.92×
41Maine~80K0.92×
42Oklahoma~200K0.91×
43New Mexico~100K0.91×
44West Virginia~100K0.90×
45Iowa~200K0.89×
46Alaska~40K0.89×
47Vermont~40K0.89×
48South Dakota~50K0.88×
49New Hampshire~80K0.87×
50Montana~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Engagement, United States
0.82×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engagement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engagement audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires4.91×
02Engagement ringFashion & Accessoires3.02×
03Diaper bagKids & Family2.63×
04RefrigeratorHome & Garden2.00×
05Discount storesShopping1.83×
06Self-loveHealth1.80×
07TMZInternet & Social Media1.76×
08Planet FitnessSports1.75×
09IKEAHome & Garden1.72×
10RedditInternet & Social Media1.65×
11SubwayFood & Beverages1.65×
12Taylor SwiftMusic & Radio1.63×
13SephoraShopping1.62×
14Skin careBeauty & Wellness1.59×
15Shopping mallsShopping1.59×
16DrawingHome & Garden1.59×
17HairstyleBeauty & Wellness1.58×
18Nordstrom rackFashion & Accessoires1.57×
19Personal careHealth1.56×
20Self careHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engagement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engagement audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
Price SensitivityPREMIUM1.47×
MindfulnessBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engagement audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.92×
IndividualismJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Engagement have in United States?

Engagement has an estimated audience of 23,408,772 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Engagement fans?

72.5% of Engagement fans are female, 27.5% are male, with an average age of 40.0 years.

03

Which brands do Engagement fans like most?

Engagement fans show strongest brand affinity for Pandora (4.91×), Engagement ring (3.02×), and Planet Fitness (1.75×) over the country average.

04

Where do Engagement fans live in United States?

Engagement fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Engagement fans also like?

Beyond Engagement itself, the audience over-indexes on Engagement ring (3.02×), Planet Fitness (1.75×), Reddit (1.65×), and IKEA (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Engagement audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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