Engagement Audience in United States

Engagement logo

Engagement has an estimated audience of 23,408,772 people in United States. 72.5% are female, 27.5% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Grinch, Fairy godmother, Vocal harmony.

The average Engagement fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Grinch, with strongest over-indexing on Goop (13.4× the country average). Demographically, the Engagement audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Engagement fans

Demographic split for Engagement audience in United States
MetricValue
Female72.5%
Male27.5%
Average age40.0
Estimated audience size23,408,772

Audience persona

The typical Engagement fan in United States is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Engagement in United States
RegionReachAffinity
California3,412,7021.33×
Texas2,237,4251.11×
New York1,859,8641.42×
Florida1,854,9651.17×
Illinois876,9511.12×
Pennsylvania850,4951.08×
Georgia822,7431.14×
North Carolina790,9801.12×
Virginia770,3571.35×
New Jersey735,8391.24×
Ohio673,4170.93×
Michigan632,6671.03×
Massachusetts534,2771.16×
Washington472,4841.01×
Tennessee468,9931×
Arizona465,2610.97×
Maryland449,4971.12×
Indiana397,8880.93×
Colorado384,1651.04×
Missouri374,0640.99×
Minnesota353,8061.05×
South Carolina353,7081×
Wisconsin324,2620.92×
Louisiana305,2491.01×
Alabama304,2070.93×
Oregon286,9681.07×
Kentucky269,9540.92×
Nevada262,7881.16×
Connecticut256,0191.09×
Oklahoma232,6180.89×
Mississippi229,3671.19×
Utah185,2010.88×
Arkansas183,9090.95×
Kansas174,9030.95×
Iowa166,6790.86×
Washington, District of Columbia121,7591.73×
New Mexico98,9290.84×
Nebraska98,8580.84×
Idaho97,3650.83×
Hawaii96,3650.96×
West Virginia87,1310.8×
New Hampshire74,0320.8×
Maine71,4450.85×
Rhode Island70,9130.95×
Delaware58,9020.91×
Montana45,6460.7×
South Dakota37,4030.69×
North Dakota37,2460.77×
Alaska35,5660.71×
Vermont33,7060.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Engagement audience
BrandAffinityCategory
Goop13.4×Internet & Social Media
Governor of Michigan15.36×Politics & Society
Grinch6.12×Movies & TV
Fairy godmother11.18×Literature
Vocal harmony6.68×Music & Radio
Google Home9.35×Technology & Electronics
Wok9.37×Food & Beverages
Hibachi10.87×Food & Beverages
Grace Slick11.36×Music & Radio
headspace11.78×Health
Cherish (group)13.47×Music & Radio
Hipster11.35×Politics & Society
No Escape (1994 film)13.28×Movies & TV
Historic site4.67×Arts & Culture
El Paso County, Colorado13.57×Travel & Leisure
TV Fanatic10.78×Movies & TV
Hardik Pandya14.44×Sports
Guitarist (magazine)10.78×Music & Radio
Mathcore7.01×Music & Radio
Kikar HaShabbat13.75×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Engagement audience
TraitClusterScore
ExtroversionTHRILL1.46
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.25
Luxury OrientationPREMIUM1.24
MindfulnessBALANCE1.23
LGBTQ+ IdentityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Engagement
CountryShare
United States17.9%
Japan6.7%
China5.2%

See Engagement audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Engagement have in United States?

Engagement has an estimated audience of 23,408,772 people in United States, concentrated in California and Texas.

What is the gender split and age of Engagement fans?

72.5% of Engagement fans are female, 27.5% are male, with an average age of 40.0 years.

Which brands do Engagement fans like most?

Engagement fans show strongest brand affinity for Goop (13.4×), Governor of Michigan (15.36×), and Grinch (6.12×) over the country average.

Where do Engagement fans live in United States?

Engagement fans in United States are most concentrated in California (reach 3,412,702), Texas (reach 2,237,425), and New York (reach 1,859,864). These three regions account for the largest share of the active audience.

What other brands do Engagement fans also like?

Beyond Engagement itself, the audience over-indexes on Governor of Michigan (15.36×), Grinch (6.12×), Fairy godmother (11.18×), and Vocal harmony (6.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.