A data profile of the people who buy, follow and care about Engagement in Italy — modelled from more than twelve digital signal sources. Engagement has an estimated audience of 5,440,757 people in Italy.
Engagement has an estimated audience of 5,440,757 people in Italy. 70.8% are female, 29.2% are male, average age 42.9. Top brand affinities: Wedding Planners, Deal of the day, Wedding planner, Volunteering, TikTok.
Top brand affinities include Wedding Planners, Deal of the day, Wedding planner, with strongest over-indexing on Wedding Planners (6.79× the country average).
Demographically, the Engagement audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Engagement fan in Italy is more female, around 42.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Wedding Planners.
The key figures that characterise the Engagement profile in Italy.
70.8% are female, 29.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 42.9 |
| Estimated audience size | 5,440,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Engagement audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 6.7% |
| China | 5.2% |
The strongest cross-interests of the Engagement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 6.79× | ||
| 02 | Wedding planner | Kids & Family | 3.81× | ||
| 03 | Flower bouquet | Home & Garden | 3.79× | ||
| 04 | Pandora | Fashion & Accessoires | 3.61× | ||
| 05 | Deal of the day | Shopping | 3.03× | ||
| 06 | Art jewelry | Fashion & Accessoires | 2.58× | ||
| 07 | Nail salon | Beauty & Wellness | 2.57× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 2.54× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 2.53× | ||
| 10 | Wedding dress | Fashion & Accessoires | 2.42× | ||
| 11 | Volunteering | Politics & Society | 2.39× | ||
| 12 | Luxury yacht | Travel & Leisure | 2.34× | ||
| 13 | Summer vacation | Travel & Leisure | 2.19× | ||
| 14 | Zara | Shopping | 2.17× | ||
| 15 | H&M | Shopping | 1.99× | ||
| 16 | Skin care | Beauty & Wellness | 1.92× | ||
| 17 | Coop | Food & Beverages | 1.84× | ||
| 18 | TikTok | Internet & Social Media | 1.79× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 20 | Personal care | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.80× | |
| Design Affinity | PREMIUM | 1.74× | |
| DIY Mentality | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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