A data profile of the people who buy, follow and care about Engagement in United Kingdom — modelled from more than twelve digital signal sources. Engagement has an estimated audience of 4,992,930 people in United Kingdom.
The average Engagement fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Kitchen, Weddings, Hobby, with strongest over-indexing on Kitchen (1.78× the country average).
Demographically, the Engagement audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Engagement fan in United Kingdom is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Kitchen.
The key figures that characterise the Engagement profile in United Kingdom.
74.4% are female, 25.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 43.2 |
| Estimated audience size | 4,992,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Engagement audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 6.7% |
| China | 5.2% |
Where the Engagement audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.50× | |
| 02 | Wales | ~400K | 1.40× | |
| 03 | England | ~3.5M | 1.33× | |
| 04 | Scotland | ~600K | 1.29× | |
| 05 | West Midlands | ~200K | 0.91× | |
| 06 | Yorkshire and the Humber | ~300K | 0.80× | |
| 07 | North East | ~200K | 0.78× | |
| 08 | South East | ~400K | 0.64× | |
| 09 | East Midlands | ~200K | 0.60× | |
| 10 | South West | ~200K | 0.58× | |
| 11 | East of England | ~300K | 0.55× | |
| 12 | North West | ~300K | 0.47× |
The strongest cross-interests of the Engagement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding videography | Kids & Family | 4.20× | ||
| 02 | Mother's Day | Kids & Family | 3.03× | ||
| 03 | Wedding dress | Fashion & Accessoires | 2.79× | ||
| 04 | Expensive Taste | Business & Career | 2.28× | ||
| 05 | Livemusic | Music & Radio | 2.27× | ||
| 06 | Etsy | Fashion & Accessoires | 2.22× | ||
| 07 | Philanthropy | Arts & Culture | 2.12× | ||
| 08 | Local food | Food & Beverages | 2.11× | ||
| 09 | Volunteering | Politics & Society | 1.94× | ||
| 10 | Weddings | Kids & Family | 1.93× | ||
| 11 | Renovation | Home & Garden | 1.89× | ||
| 12 | Hobby | Home & Garden | 1.88× | ||
| 13 | Kitchen | Home & Garden | 1.78× | ||
| 14 | Primark | Shopping | 1.76× | ||
| 15 | Skin care | Beauty & Wellness | 1.67× | ||
| 16 | IKEA | Home & Garden | 1.63× | ||
| 17 | Personal care | Health | 1.63× | ||
| 18 | H&M | Shopping | 1.61× | ||
| 19 | Distilled beverage | Food & Beverages | 1.55× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.60× | |
| Pet Ownership | JOY | 1.45× | |
| Price Sensitivity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× |
Engagement has an estimated audience of 4,992,930 people in United Kingdom, concentrated in England and Scotland.
74.4% of Engagement fans are female, 25.6% are male, with an average age of 43.2 years.
Engagement fans show strongest brand affinity for Kitchen (1.78×), Weddings (1.93×), and Hobby (1.88×) over the country average.
Engagement fans in United Kingdom are most concentrated in England (reach ~3.5M), Scotland (reach ~600K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Engagement itself, the audience over-indexes on Weddings (1.93×), Hobby (1.88×), Mother's Day (3.03×), and Wedding videography (4.2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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