Engagement Audience in Germany
Engagement has an estimated audience of 2,555,047 people in Germany. 71.2% are female, 28.8% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Product design, Historic site, Home Delivery.
The average Engagement fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Product design, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Engagement audience skews more female with an average age of 35.9, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Engagement fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 35.9 |
| Estimated audience size | 2,555,047 |
Audience persona
The typical Engagement fan in Germany is more female, around 35.9 years old, with strong DIY Mentality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 584,409 | 1.05× |
| Bayern | 449,923 | 1.1× |
| Baden-Württemberg | 384,842 | 1.1× |
| Niedersachsen | 248,954 | 1× |
| Hessen | 236,427 | 1.21× |
| Sachsen | 134,505 | 1.07× |
| Rheinland-Pfalz | 128,610 | 1× |
| Berlin | 119,844 | 1.05× |
| Schleswig-Holstein | 87,512 | 0.95× |
| Brandenburg | 76,028 | 0.96× |
| Thüringen | 64,426 | 0.99× |
| Hamburg | 63,038 | 1.09× |
| Sachsen-Anhalt | 59,405 | 0.9× |
| Mecklenburg-Vorpommern | 42,187 | 0.86× |
| Saarland | 22,304 | 0.71× |
| Bremen | 20,645 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.31× | Cars & Mobility |
| Product design | 1.69× | Business & Career |
| Historic site | 10.42× | Arts & Culture |
| Home Delivery | 2.26× | Food & Beverages |
| Preacher (comics) | 5.14× | Literature |
| The Hunt (2012 film) | 3.24× | Movies & TV |
| Bank account | 2.08× | Business & Career |
| Corfu (regional unit) | 2.18× | Travel & Leisure |
| Euphonium | 7.21× | Music & Radio |
| Wolverine (comics) | 3.1× | Literature |
| Coworking | 2.19× | Business & Career |
| Molly Hatchet | 6.77× | Music & Radio |
| Ipekyol | 2.07× | Shopping |
| Volvo V60 | 2.22× | Cars & Mobility |
| Durban University of Technology | 2.34× | Business & Career |
| Pantsuit | 3.04× | Fashion & Accessoires |
| Google Home | 2.61× | Technology & Electronics |
| Keeper (password manager) | 1.94× | Technology & Electronics |
| XE.com | 3.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.31 |
| Pet Ownership | JOY | 1.29 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 6.7% |
| China | 5.2% |
See Engagement audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Engagement have in Germany?
Engagement has an estimated audience of 2,555,047 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Engagement fans?
71.2% of Engagement fans are female, 28.8% are male, with an average age of 35.9 years.
Which brands do Engagement fans like most?
Engagement fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.31×), and Product design (1.69×) over the country average.
Where do Engagement fans live in Germany?
Engagement fans in Germany are most concentrated in Nordrhein-Westfalen (reach 584,409), Bayern (reach 449,923), and Baden-Württemberg (reach 384,842). These three regions account for the largest share of the active audience.
What other brands do Engagement fans also like?
Beyond Engagement itself, the audience over-indexes on Škoda Kodiaq (2.31×), Product design (1.69×), Historic site (10.42×), and Home Delivery (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.