A data profile of the people who buy, follow and care about Engagement in India — modelled from more than twelve digital signal sources. Engagement has an estimated audience of 5,069,297 people in India.
Engagement has an estimated audience of 5,069,297 people in India. 46.4% are female, 53.6% are male, average age 34.5. Top brand affinities: Wedding Planners, Wedding dress, Necklace, Designer clothing, Bracelet.
Top brand affinities include Wedding Planners, Wedding dress, Necklace, with strongest over-indexing on Wedding Planners (3.7× the country average).
Demographically, the Engagement audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Engagement fan in India is balanced, around 34.5 years old, with strong Design Affinity tendencies and a notable affinity for Wedding Planners.
The key figures that characterise the Engagement profile in India.
46.4% are female, 53.6% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 34.5 |
| Estimated audience size | 5,069,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 35% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Engagement audience comes from India.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 6.7% |
| China | 5.2% |
The strongest cross-interests of the Engagement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 3.70× | ||
| 02 | Wedding dress | Fashion & Accessoires | 3.64× | ||
| 03 | Necklace | Fashion & Accessoires | 3.04× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 3.02× | ||
| 05 | Bracelet | Fashion & Accessoires | 2.64× | ||
| 06 | Art jewelry | Fashion & Accessoires | 2.56× | ||
| 07 | BTS | Music & Radio | 2.37× | ||
| 08 | Designer clothing | Fashion & Accessoires | 2.33× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 2.33× | ||
| 10 | Online food ordering | Food & Beverages | 1.84× | ||
| 11 | Engagement ring | Fashion & Accessoires | 1.81× | ||
| 12 | Weddings | Kids & Family | 1.77× | ||
| 13 | Skin care | Beauty & Wellness | 1.75× | ||
| 14 | Spas | Beauty & Wellness | 1.72× | ||
| 15 | Business class | Travel & Leisure | 1.62× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 17 | Desserts | Food & Beverages | 1.60× | ||
| 18 | First class travel | Travel & Leisure | 1.58× | ||
| 19 | Earring | Fashion & Accessoires | 1.55× | ||
| 20 | Family | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.96× | |
| Price Sensitivity | PREMIUM | 1.72× | |
| Luxury Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.67× | |
| Spirituality | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.