A data profile of the people who buy, follow and care about Online food ordering in India — modelled from more than twelve digital signal sources. Online food ordering has an estimated audience of 9,488,736 people in India.
The average Online food ordering fan in India is 32.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Home Delivery, Sex and the City, Cooking show, with strongest over-indexing on Home Delivery (5.41× the country average).
Demographically, the Online food ordering audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Online food ordering fan in India is more male, around 32.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Delivery.
The key figures that characterise the Online food ordering profile in India.
43.3% are female, 56.7% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 32.0 |
| Estimated audience size | 9,488,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Online food ordering audience comes from India.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.7% |
| India | 7.2% |
Where the Online food ordering audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~900K | 2.01× | |
| 02 | Gujarat | ~500K | 1.81× | |
| 03 | Uttar Pradesh | ~700K | 1.48× | |
| 04 | Karnataka | ~300K | 1.47× | |
| 05 | Madhya Pradesh | ~200K | 1.29× | |
| 06 | Chhattisgarh | ~70K | 1.12× | |
| 07 | Tamil Nadu | ~300K | 1.11× | |
| 08 | Uttarakhand | ~50K | 1.10× | |
| 09 | Haryana | ~100K | 1.06× | |
| 10 | Sikkim | ~4K | 1.03× | |
| 11 | Andhra Pradesh | ~100K | 1.01× | |
| 12 | Arunachal Pradesh | ~6K | 1.00× | |
| 13 | Jharkhand | ~80K | 0.98× | |
| 14 | Telangana | ~100K | 0.97× | |
| 15 | Meghalaya | ~10K | 0.97× | |
| 16 | Goa | ~10K | 0.97× | |
| 17 | Jammu and Kashmir | ~40K | 0.96× | |
| 18 | Nagaland | ~6K | 0.95× | |
| 19 | Mizoram | ~6K | 0.95× | |
| 20 | Manipur | ~10K | 0.93× | |
| 21 | West Bengal | ~300K | 0.90× | |
| 22 | Himachal Pradesh | ~30K | 0.90× | |
| 23 | Rajasthan | ~200K | 0.89× | |
| 24 | Tripura | ~10K | 0.89× | |
| 25 | Punjab (region) | ~100K | 0.88× | |
| 26 | Bihar | ~200K | 0.84× | |
| 27 | Odisha | ~80K | 0.81× | |
| 28 | Assam | ~80K | 0.78× | |
| 29 | Kerala | ~90K | 0.65× |
The strongest cross-interests of the Online food ordering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Delivery | Food & Beverages | 5.41× | ||
| 02 | Snacking | Food & Beverages | 5.41× | ||
| 03 | Cooking show | Food & Beverages | 4.28× | ||
| 04 | Tamil cuisine | Food & Beverages | 4.12× | ||
| 05 | Online grocer | Shopping | 3.71× | ||
| 06 | Cookbook | Food & Beverages | 3.61× | ||
| 07 | Culinary art | Arts & Culture | 2.99× | ||
| 08 | Anarkali Salwar Suit | Fashion & Accessoires | 2.85× | ||
| 09 | Gulab jamun | Food & Beverages | 2.83× | ||
| 10 | Snack food | Food & Beverages | 2.75× | ||
| 11 | Party dress | Fashion & Accessoires | 2.64× | ||
| 12 | Dish (food) | Food & Beverages | 2.50× | ||
| 13 | Wedding ring | Fashion & Accessoires | 2.35× | ||
| 14 | Engagement ring | Fashion & Accessoires | 2.24× | ||
| 15 | Bridesmaid | Kids & Family | 2.23× | ||
| 16 | Bride and Groom | Home & Garden | 2.20× | ||
| 17 | Ring (jewellery) | Fashion & Accessoires | 2.16× | ||
| 18 | Zomato | Food & Beverages | 2.13× | ||
| 19 | Sex and the City | Movies & TV | 1.95× | ||
| 20 | Shalwar kameez | Fashion & Accessoires | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.11× | |
| Individualism | JOY | 1.43× | |
| Urban Lifestyle | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.83× |
Online food ordering has an estimated audience of 9,488,736 people in India, concentrated in Maharashtra and Uttar Pradesh.
43.3% of Online food ordering fans are female, 56.7% are male, with an average age of 32.0 years.
Online food ordering fans show strongest brand affinity for Home Delivery (5.41×), Sex and the City (1.95×), and Cooking show (4.28×) over the country average.
Online food ordering fans in India are most concentrated in Maharashtra (reach ~900K), Uttar Pradesh (reach ~700K), and Gujarat (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Online food ordering itself, the audience over-indexes on Sex and the City (1.95×), Cooking show (4.28×), Party dress (2.64×), and Snacking (5.41×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Online food ordering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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