Popularity ranking · India

The 100 most popular Food & Beverages audiences in India

This curated ranking covers the 100 largest food & beverages audiences in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 4.6k food & beverages audiences tracked in India, the 100 ranked here account for the largest measured audience reach. Castlemaine XXXX, Recipes and Foodie lead the list with a combined estimated audience of 65M people. Across all 100 entries the average audience size is 6.8M, and the largest, Castlemaine XXXX, reaches around 25M people in India. Audience size is the estimated number of unique people in India who actively engage with each food & beverages audience, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Castlemaine XXXX 25M 24.0 0.0%
2 Recipes 22M 35.7 31.6%
3 Foodie 18M 34.7 30.5%
4 Indian cuisine 16M 32.4 37.7% Cuisine
5 Nutrient 13M 33.6 39.2%
6 Fast food 12M 33.4 27.4%
7 Street food 12M 33.3 31.0%
8 Zomato 12M 29.3 36.1% Recipes
9 Water 12M 33.3 30.0% Beverage
10 Fruit 12M 33.7 31.7%
11 Vegetable 11M 34.4 34.6%
12 Eating 10M 31.4 29.3%
13 Tea 10M 34.1 32.6% Beverage
14 Desserts 10M 33.3 35.0%
15 Dish (food) 9.5M
16 Online food ordering 9.5M 32.0 43.3%
17 Veganism 9.2M 34.2 42.8%
18 Organic food 9.1M 34.5 32.0%
19 Coffee 9M 33.0 28.6%
20 Chocolate 9M 32.2 31.0% Sweet
21 Milk 8.6M 32.7 26.6% Beverage
22 Beer 8.5M 34.2 24.3% Alcohol
23 Natural product 8.1M 36.2 36.1%
24 Young's 8M 46.3 71.5%
25 Distilled beverage 7.9M 34.8 24.1%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular food & beverages audiences compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each food & beverages audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest food & beverages audience in India?

Castlemaine XXXX currently leads with an estimated audience of 25M people in India.

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