Popularity ranking · India

The 100 most popular Food & Beverages audiences in India

This curated ranking covers the 100 largest food & beverages audiences in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 4.6k food & beverages audiences tracked in India, the 100 ranked here account for the largest measured audience reach. Castlemaine XXXX, Recipes and Foodie lead the list with a combined estimated audience of 65M people. Across all 100 entries the average audience size is 6.8M, and the largest, Castlemaine XXXX, reaches around 25M people in India. Audience size is the estimated number of unique people in India who actively engage with each food & beverages audience, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Take-out 5.6M 32.2 32.3%
52 McDonald's 5.6M 30.1 45.3% Fast food restaurants
53 Bakery 5.5M 34.0 39.0%
54 Breakfast 5.5M 29.2 34.7%
55 Gulab jamun 5.5M 35.0 50.5% Sweet
56 Diners 5.4M 33.3 37.6%
57 spicy food 5.2M 33.1 34.6% Cuisine
58 Fast food restaurants 5.2M 30.0 26.6%
59 Delivery order 5.2M 31.2 49.2%
60 Dinner 5M 34.5 32.8%
61 Confectionery 5M 30.3 33.5%
62 Lunch 5M 31.8 46.1%
63 Starbucks 4.9M 31.3 36.5% Coffee
64 Whisky 4.9M 34.7 15.8% Alcohol
65 Seafood 4.9M 31.9 41.0% Dish
66 Burger King 4.7M 29.4 41.8% Fast food restaurants
67 Cookie 4.7M 31.2 46.5% Sweet
68 Pizza 4.7M 31.4 32.7% Dish
69 French cuisine 4.6M 34.3 33.4% Cuisine
70 Dairy product 4.6M 32.8 30.4%
71 Rice 4.5M 33.9 29.6% Dish
72 Thai cuisine 4.4M 34.9 32.2% Cuisine
73 Cookbook 4.4M 35.4 55.0%
74 Cooking show 4.4M 34.9 39.3%
75 Home Delivery 4.3M 34.5 30.0%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular food & beverages audiences compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each food & beverages audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest food & beverages audience in India?

Castlemaine XXXX currently leads with an estimated audience of 25M people in India.

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