A data profile of the people who buy, follow and care about Burger King in India — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 4,738,249 people in India.
The average Burger King fan in India is 29.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include McDonald's, KFC, Domino's Pizza, with strongest over-indexing on McDonald's (4.1× the country average).
Demographically, the Burger King audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Burger King fan in India is more male, around 29.4 years old, with strong Convenience Orientation tendencies and a notable affinity for McDonald's.
The key figures that characterise the Burger King profile in India.
41.8% are female, 58.2% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 29.4 |
| Estimated audience size | 4,738,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 34% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Burger King audience comes from India.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
Where the Burger King audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~200K | 2.93× | |
| 02 | Uttarakhand | ~60K | 2.54× | |
| 03 | Goa | ~10K | 2.36× | |
| 04 | Maharashtra | ~500K | 2.29× | |
| 05 | Haryana | ~100K | 2.16× | |
| 06 | Karnataka | ~200K | 1.89× | |
| 07 | Gujarat | ~200K | 1.31× | |
| 08 | Uttar Pradesh | ~300K | 1.30× | |
| 09 | Rajasthan | ~100K | 1.26× | |
| 10 | Sikkim | ~3K | 1.26× | |
| 11 | Telangana | ~80K | 1.17× | |
| 12 | Chhattisgarh | ~30K | 1.05× | |
| 13 | Himachal Pradesh | ~20K | 0.82× | |
| 14 | Meghalaya | ~4K | 0.74× | |
| 15 | Tamil Nadu | ~80K | 0.68× | |
| 16 | Assam | ~30K | 0.63× | |
| 17 | Nagaland | ~2K | 0.62× | |
| 18 | Mizoram | ~2K | 0.59× | |
| 19 | Andhra Pradesh | ~30K | 0.56× | |
| 20 | Arunachal Pradesh | ~1K | 0.51× | |
| 21 | West Bengal | ~70K | 0.50× | |
| 22 | Madhya Pradesh | ~40K | 0.49× | |
| 23 | Odisha | ~20K | 0.45× | |
| 24 | Manipur | ~2K | 0.41× | |
| 25 | Jammu and Kashmir | ~8K | 0.38× | |
| 26 | Jharkhand | ~20K | 0.37× | |
| 27 | Bihar | ~30K | 0.35× | |
| 28 | Kerala | ~20K | 0.30× | |
| 29 | Tripura | ~2K | 0.29× |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wendy's | Food & Beverages | 8.89× | ||
| 02 | Walmart | Shopping | 6.17× | ||
| 03 | French fries | Food & Beverages | 4.31× | ||
| 04 | Pizza Hut | Food & Beverages | 4.20× | ||
| 05 | Hamburger | Food & Beverages | 4.18× | ||
| 06 | McDonald's | Food & Beverages | 4.10× | ||
| 07 | Domino's Pizza | Food & Beverages | 3.99× | ||
| 08 | The Economist | Business & Career | 3.85× | ||
| 09 | Neighbourhood | Home & Garden | 3.79× | ||
| 10 | KFC | Food & Beverages | 3.64× | ||
| 11 | Subway | Food & Beverages | 3.54× | ||
| 12 | Starbucks | Food & Beverages | 2.95× | ||
| 13 | Home Delivery | Food & Beverages | 2.73× | ||
| 14 | Delivery order | Food & Beverages | 2.36× | ||
| 15 | Online food ordering | Food & Beverages | 2.33× | ||
| 16 | Fast food | Food & Beverages | 2.04× | ||
| 17 | Barbecue | Food & Beverages | 1.95× | ||
| 18 | Take-out | Food & Beverages | 1.85× | ||
| 19 | Divya Bhaskar | News | 1.72× | ||
| 20 | Zomato | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Individualism | JOY | 1.11× | |
| Urban Lifestyle | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Extroversion | THRILL | 0.78× | |
| Sustainability | BALANCE | 0.79× |
Burger King's target market in India covers an estimated 4,738,249 people, concentrated in Maharashtra and Uttar Pradesh.
41.8% of the Burger King audience are female, 58.2% are male, with an average age of 29.4 years.
Burger King fans show strongest brand affinity for McDonald's (4.1×), KFC (3.64×), and Domino's Pizza (3.99×) over the country average.
Burger King fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~300K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Burger King itself, the audience over-indexes on KFC (3.64×), Domino's Pizza (3.99×), Pizza Hut (4.2×), and Walmart (6.17×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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