A data profile of the people who buy, follow and care about McDonald's in India — modelled from more than twelve digital signal sources. McDonald's has an estimated audience of 5,559,478 people in India.
The average McDonald's fan in India is 30.1 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include Burger King, Gulab jamun, KFC, with strongest over-indexing on Burger King (4.61× the country average).
Demographically, the McDonald's audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical McDonald's fan in India is balanced, around 30.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.
The key figures that characterise the McDonald's profile in India.
45.3% are female, 54.7% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 30.1 |
| Estimated audience size | 5,559,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 34% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide McDonald's audience comes from India.
| Country | Share |
|---|---|
| United States | 24.3% |
| Italy | 4.8% |
| Germany | 4.7% |
Where the McDonald's audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 3.75× | |
| 02 | Maharashtra | ~1M | 3.58× | |
| 03 | Haryana | ~200K | 3.10× | |
| 04 | Punjab (region) | ~200K | 3.06× | |
| 05 | Gujarat | ~400K | 2.65× | |
| 06 | Karnataka | ~300K | 1.88× | |
| 07 | Telangana | ~100K | 1.21× | |
| 08 | Uttar Pradesh | ~300K | 1.10× | |
| 09 | Tamil Nadu | ~100K | 1.08× | |
| 10 | Rajasthan | ~100K | 1.01× | |
| 11 | Uttarakhand | ~30K | 0.99× | |
| 12 | Himachal Pradesh | ~20K | 0.75× | |
| 13 | Andhra Pradesh | ~50K | 0.70× | |
| 14 | Sikkim | ~2K | 0.61× | |
| 15 | Kerala | ~50K | 0.54× | |
| 16 | Madhya Pradesh | ~50K | 0.44× | |
| 17 | Jammu and Kashmir | ~10K | 0.43× | |
| 18 | Arunachal Pradesh | ~1K | 0.39× | |
| 19 | Jharkhand | ~20K | 0.37× | |
| 20 | Mizoram | ~1K | 0.34× | |
| 21 | Nagaland | ~1K | 0.33× | |
| 22 | Chhattisgarh | ~10K | 0.31× | |
| 23 | West Bengal | ~50K | 0.30× | |
| 24 | Manipur | ~2K | 0.27× | |
| 25 | Meghalaya | ~2K | 0.26× | |
| 26 | Odisha | ~20K | 0.25× | |
| 27 | Bihar | ~20K | 0.22× | |
| 28 | Tripura | ~2K | 0.21× | |
| 29 | Assam | ~10K | 0.20× |
The strongest cross-interests of the McDonald's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bass (fish) | Pets & Animals | 6.54× | ||
| 02 | Burger King | Food & Beverages | 4.61× | ||
| 03 | Walmart | Shopping | 4.46× | ||
| 04 | Gulab jamun | Food & Beverages | 3.63× | ||
| 05 | Domino's Pizza | Food & Beverages | 3.36× | ||
| 06 | Pizza Hut | Food & Beverages | 3.11× | ||
| 07 | KFC | Food & Beverages | 3.06× | ||
| 08 | Home Delivery | Food & Beverages | 2.72× | ||
| 09 | Online food ordering | Food & Beverages | 2.41× | ||
| 10 | Starbucks | Food & Beverages | 2.32× | ||
| 11 | Delivery order | Food & Beverages | 2.28× | ||
| 12 | Fast food | Food & Beverages | 2.04× | ||
| 13 | Party dress | Fashion & Accessoires | 1.83× | ||
| 14 | Dish (food) | Food & Beverages | 1.80× | ||
| 15 | Kolkata | Travel & Leisure | 1.63× | ||
| 16 | Bridesmaid | Kids & Family | 1.61× | ||
| 17 | Wedding ring | Fashion & Accessoires | 1.61× | ||
| 18 | Kolkata Knight Riders | Sports | 1.55× | ||
| 19 | Shalwar kameez | Fashion & Accessoires | 1.54× | ||
| 20 | Zomato | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Individualism | JOY | 1.13× | |
| Urban Lifestyle | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.86× | |
| Sustainability | BALANCE | 0.87× |
McDonald's's target market in India covers an estimated 5,559,478 people, concentrated in Maharashtra and Gujarat.
45.3% of the McDonald's audience are female, 54.7% are male, with an average age of 30.1 years.
McDonald's fans show strongest brand affinity for Burger King (4.61×), Gulab jamun (3.63×), and KFC (3.06×) over the country average.
McDonald's fans in India are most concentrated in Maharashtra (reach ~1M), Gujarat (reach ~400K), and Uttar Pradesh (reach ~300K). These three regions account for the largest share of the active audience.
Beyond McDonald's itself, the audience over-indexes on Gulab jamun (3.63×), KFC (3.06×), Online food ordering (2.41×), and Fast food (2.04×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for McDonald's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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