A data profile of the people who buy, follow and care about Young's in India — modelled from more than twelve digital signal sources. Young's has an estimated audience of 7,957,838 people in India.
The average Young's fan in India is 46.3 years old, more female, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Coopers Brewery, Mountain bike orienteering, Oettinger Beer, with strongest over-indexing on Coopers Brewery (3378.19× the country average).
Demographically, the Young's audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Young's fan in India is more female, around 46.3 years old, with strong Spirituality tendencies and a notable affinity for Coopers Brewery.
The key figures that characterise the Young's profile in India.
71.5% are female, 28.5% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 46.3 |
| Estimated audience size | 7,957,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 33% |
of the worldwide Young's audience comes from India.
| Country | Share |
|---|---|
| India | 81.9% |
| United States | 7.6% |
| United Kingdom | 3.2% |
Where the Young's audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~300K | 2.12× | |
| 02 | Gujarat | ~400K | 1.79× | |
| 03 | Jharkhand | ~100K | 1.75× | |
| 04 | Chhattisgarh | ~80K | 1.55× | |
| 05 | Odisha | ~100K | 1.51× | |
| 06 | West Bengal | ~400K | 1.49× | |
| 07 | Assam | ~100K | 1.49× | |
| 08 | Uttar Pradesh | ~600K | 1.44× | |
| 09 | Madhya Pradesh | ~200K | 1.42× | |
| 10 | Andhra Pradesh | ~100K | 1.38× | |
| 11 | Maharashtra | ~500K | 1.24× | |
| 12 | Tamil Nadu | ~200K | 1.20× | |
| 13 | Rajasthan | ~200K | 1.13× | |
| 14 | Karnataka | ~200K | 0.92× | |
| 15 | Kerala | ~100K | 0.87× | |
| 16 | Telangana | ~100K | 0.84× | |
| 17 | Uttarakhand | ~30K | 0.83× | |
| 18 | Tripura | ~9K | 0.82× | |
| 19 | Arunachal Pradesh | ~4K | 0.74× | |
| 20 | Haryana | ~70K | 0.69× | |
| 21 | Sikkim | ~2K | 0.65× | |
| 22 | Goa | ~5K | 0.62× | |
| 23 | Punjab (region) | ~60K | 0.61× | |
| 24 | Nagaland | ~3K | 0.59× | |
| 25 | Mizoram | ~3K | 0.54× | |
| 26 | Meghalaya | ~4K | 0.53× | |
| 27 | Manipur | ~5K | 0.50× | |
| 28 | Himachal Pradesh | ~20K | 0.49× | |
| 29 | Jammu and Kashmir | ~10K | 0.39× |
The strongest cross-interests of the Young's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryvita | Food & Beverages | 6514.43× | ||
| 02 | Oettinger Beer | Food & Beverages | 6232.31× | ||
| 03 | Mountain bike orienteering | Sports | 4619.75× | ||
| 04 | Coopers Brewery | Food & Beverages | 3378.19× | ||
| 05 | San Miguel Brewery | Food & Beverages | 2372.91× | ||
| 06 | Kölsch (beer) | Food & Beverages | 2235.29× | ||
| 07 | Rider University | Business & Career | 1347.37× | ||
| 08 | A&W Root Beer | Food & Beverages | 1076.26× | ||
| 09 | Foster's Lager | Food & Beverages | 974.43× | ||
| 10 | Keystone (beer brand) | Food & Beverages | 954.77× | ||
| 11 | Sparkling Ice | Food & Beverages | 662.92× | ||
| 12 | Chopin (vodka) | Food & Beverages | 652.50× | ||
| 13 | Finlandia (vodka) | Food & Beverages | 629.80× | ||
| 14 | Bell's whisky | Food & Beverages | 607.84× | ||
| 15 | Vodka Cruiser | Food & Beverages | 564.38× | ||
| 16 | Mug Root Beer | Food & Beverages | 469.98× | ||
| 17 | Fireball Whisky | Food & Beverages | 258.66× | ||
| 18 | Islay whisky | Food & Beverages | 189.95× | ||
| 19 | Indian whisky | Food & Beverages | 71.58× | ||
| 20 | Teen film | Movies & TV | 60.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.43× | |
| Community Orientation | OPEN | 2.15× | |
| Mindfulness | BALANCE | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.50× | |
| Individualism | JOY | 0.87× | |
| Convenience Orientation | PREMIUM | 0.95× |
Young's's target market in India covers an estimated 7,957,838 people, concentrated in Uttar Pradesh and Maharashtra.
71.5% of the Young's audience are female, 28.5% are male, with an average age of 46.3 years.
Young's fans show strongest brand affinity for Coopers Brewery (3378.19×), Mountain bike orienteering (4619.75×), and Oettinger Beer (6232.31×) over the country average.
Young's fans in India are most concentrated in Uttar Pradesh (reach ~600K), Maharashtra (reach ~500K), and Gujarat (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Young's itself, the audience over-indexes on Mountain bike orienteering (4619.75×), Oettinger Beer (6232.31×), Ryvita (6514.43×), and Kölsch (beer) (2235.29×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Young's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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