A data profile of the people who buy, follow and care about Engagement in Spain — modelled from more than twelve digital signal sources. Engagement has an estimated audience of 2,068,750 people in Spain.
Engagement has an estimated audience of 2,068,750 people in Spain. 72.9% are female, 27.1% are male, average age 43.0. Top brand affinities: Volunteering, Mango, Flower bouquet, Art jewelry, Wedding planner.
Top brand affinities include Volunteering, Mango, Flower bouquet, with strongest over-indexing on Volunteering (4.45× the country average).
Demographically, the Engagement audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Engagement fan in Spain is more female, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Engagement profile in Spain.
72.9% are female, 27.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 43.0 |
| Estimated audience size | 2,068,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Engagement audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 6.7% |
| China | 5.2% |
The strongest cross-interests of the Engagement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kenzo | Fashion & Accessoires | 5.67× | ||
| 02 | Stella McCartney | Fashion & Accessoires | 5.64× | ||
| 03 | Wedding planner | Kids & Family | 5.26× | ||
| 04 | Flower bouquet | Home & Garden | 5.02× | ||
| 05 | Video editing | Technology & Electronics | 4.91× | ||
| 06 | Volunteering | Politics & Society | 4.45× | ||
| 07 | Art jewelry | Fashion & Accessoires | 3.88× | ||
| 08 | Mango | Shopping | 3.79× | ||
| 09 | Bohemian style | Fashion & Accessoires | 3.68× | ||
| 10 | Boho-chic | Fashion & Accessoires | 3.63× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 3.34× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 2.76× | ||
| 13 | Real property | Home & Garden | 2.41× | ||
| 14 | Renovation | Home & Garden | 2.33× | ||
| 15 | Deal of the day | Shopping | 2.32× | ||
| 16 | Skin care | Beauty & Wellness | 2.04× | ||
| 17 | Stradivarius | Shopping | 1.91× | ||
| 18 | Personal care | Health | 1.79× | ||
| 19 | Spas | Beauty & Wellness | 1.77× | ||
| 20 | Home improvement | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.94× | |
| Design Affinity | PREMIUM | 1.80× | |
| Travelling | THRILL | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Individualism | JOY | 1.00× | |
| Social Media Usage | JOY | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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