A data profile of the people who buy, follow and care about Boho-chic in Spain — modelled from more than twelve digital signal sources. Boho-chic has an estimated audience of 3,052,901 people in Spain.
Boho-chic has an estimated audience of 3,052,901 people in Spain. 76.9% are female, 23.1% are male, average age 43.0. Top brand affinities: Bohemian style, Gypsy style, Moda Feminina, Handmade, Handmade jewelry.
Top brand affinities include Bohemian style, Gypsy style, Moda Feminina, with strongest over-indexing on Bohemian style (15.31× the country average).
Demographically, the Boho-chic audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Individualism, Design Affinity.
The typical Boho-chic fan in Spain is more female, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Bohemian style.
The key figures that characterise the Boho-chic profile in Spain.
76.9% are female, 23.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 43.0 |
| Estimated audience size | 3,052,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide Boho-chic audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.9% |
| China | 6.5% |
| Italy | 6.0% |
The strongest cross-interests of the Boho-chic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bohemian style | Fashion & Accessoires | 15.31× | ||
| 02 | Gypsy style | Fashion & Accessoires | 11.47× | ||
| 03 | Handmade | Home & Garden | 7.63× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 6.97× | ||
| 05 | Jewelry design | Fashion & Accessoires | 6.88× | ||
| 06 | Costume jewelry | Fashion & Accessoires | 6.82× | ||
| 07 | Pendant | Politics & Society | 6.54× | ||
| 08 | Designer clothing | Fashion & Accessoires | 6.44× | ||
| 09 | Necklace | Fashion & Accessoires | 5.72× | ||
| 10 | Earring | Fashion & Accessoires | 5.69× | ||
| 11 | Decoration | Home & Garden | 5.17× | ||
| 12 | Moda Feminina | Fashion & Accessoires | 5.08× | ||
| 13 | Bracelet | Fashion & Accessoires | 4.67× | ||
| 14 | Oysho | Fashion & Accessoires | 4.35× | ||
| 15 | Deco | Home & Garden | 3.95× | ||
| 16 | Skirt | Fashion & Accessoires | 3.81× | ||
| 17 | Self-love | Health | 3.70× | ||
| 18 | Stradivarius | Shopping | 3.68× | ||
| 19 | Parfois (fashion accessories) | Fashion & Accessoires | 3.68× | ||
| 20 | Women's clothing | Fashion & Accessoires | 2.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.42× | |
| Design Affinity | PREMIUM | 3.38× | |
| Price Sensitivity | PREMIUM | 2.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Boho-chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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