A data profile of the people who buy, follow and care about Pendant in Spain — modelled from more than twelve digital signal sources. Pendant has an estimated audience of 2,148,916 people in Spain.
Pendant has an estimated audience of 2,148,916 people in Spain. 81.6% are female, 18.4% are male, average age 45.4. Top brand affinities: Boho-chic, Handmade jewelry, Costume jewelry, Art jewelry, Bohemian style.
Top brand affinities include Boho-chic, Handmade jewelry, Costume jewelry, with strongest over-indexing on Boho-chic (6.54× the country average).
Demographically, the Pendant audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Pendant fan in Spain is more female, around 45.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Boho-chic.
The key figures that characterise the Pendant profile in Spain.
81.6% are female, 18.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 45.4 |
| Estimated audience size | 2,148,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Pendant audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 15.8% |
| United States | 13.0% |
| India | 8.6% |
The strongest cross-interests of the Pendant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boho-chic | Fashion & Accessoires | 6.54× | ||
| 02 | Unibet | Games | 6.43× | ||
| 03 | Costume jewelry | Fashion & Accessoires | 6.13× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 6.00× | ||
| 05 | Bohemian style | Fashion & Accessoires | 5.93× | ||
| 06 | Art jewelry | Fashion & Accessoires | 5.29× | ||
| 07 | Cartier | Fashion & Accessoires | 4.42× | ||
| 08 | Flower bouquet | Home & Garden | 3.29× | ||
| 09 | Volunteering | Politics & Society | 3.20× | ||
| 10 | Luxury real estate | Business & Career | 2.95× | ||
| 11 | Uniqlo | Shopping | 2.61× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 2.48× | ||
| 13 | Oysho | Fashion & Accessoires | 2.47× | ||
| 14 | Natural skin care | Beauty & Wellness | 2.40× | ||
| 15 | Deal of the day | Shopping | 2.37× | ||
| 16 | Local food | Food & Beverages | 2.19× | ||
| 17 | Skin care | Beauty & Wellness | 2.00× | ||
| 18 | Stradivarius | Shopping | 1.98× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 20 | Spas | Beauty & Wellness | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.03× | |
| Design Affinity | PREMIUM | 1.88× | |
| Travelling | THRILL | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pendant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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