Rascasse Audience Intelligence

Pendant Audience in France

A data profile of the people who buy, follow and care about Pendant in France — modelled from more than twelve digital signal sources. Pendant has an estimated audience of 2,506,940 people in France.

Pendant has an estimated audience of 2,506,940 people in France. 75.3% are female, 24.7% are male, average age 42.5. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Girl power, Islamic banking.

Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (480.61× the country average).

Demographically, the Pendant audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

The typical Pendant fan in France is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pendant profile in France.

Audience size
2.5M
in France
Gender
75.3%
24.7% male
Age
42.5
average years
Country rank
#1800
Topic in France
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pendant fans

75.3% are female, 24.7% are male, average age 42.5.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Pendant audience in France
MetricValue
Female75.3%
Male24.7%
Average age42.5
Estimated audience size2,506,940
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Pendant audience in France
Age bracketShare%
16-1913%
20-2919%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Pendant audience comes from France.

Worldwide audience distribution share by country for Pendant
CountryShare
Japan15.8%
United States13.0%
India8.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pendant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pendant audience
#·InterestCategoryAffinity×
01Love & SexKids & Family480.61×
02SelfridgesShopping416.64×
03Christmas GiftKids & Family48.91×
04Christmas treeKids & Family45.63×
05ModanisaFashion & Accessoires41.61×
06Islamic bankingBusiness & Career36.31×
07Girl powerPolitics & Society35.64×
08SexologyKids & Family33.49×
09Sustainable productsPolitics & Society18.44×
10RaincoatFashion & Accessoires16.65×
11Breast Cancer awarenessHealth16.59×
12Doctor of MedicineBusiness & Career13.21×
13DentistryBusiness & Career11.87×
14Kitchen gardenHome & Garden7.63×
15Art jewelryFashion & Accessoires7.57×
16Handmade jewelryFashion & Accessoires7.15×
17Artificial nailsBeauty & Wellness6.17×
18Costume jewelryFashion & Accessoires4.70×
19KitchenHome & Garden3.42×
20Do it yourself (DIY)Home & Garden1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pendant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pendant audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.79×
Luxury OrientationPREMIUM2.70×
Design AffinityPREMIUM2.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pendant audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
SpiritualityBALANCE0.88×
Convenience OrientationPREMIUM0.89×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Pendant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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