A data profile of the people who buy, follow and care about Pendant in France — modelled from more than twelve digital signal sources. Pendant has an estimated audience of 2,506,940 people in France.
Pendant has an estimated audience of 2,506,940 people in France. 75.3% are female, 24.7% are male, average age 42.5. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Girl power, Islamic banking.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (480.61× the country average).
Demographically, the Pendant audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
The typical Pendant fan in France is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Pendant profile in France.
75.3% are female, 24.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 42.5 |
| Estimated audience size | 2,506,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Pendant audience comes from France.
| Country | Share |
|---|---|
| Japan | 15.8% |
| United States | 13.0% |
| India | 8.6% |
The strongest cross-interests of the Pendant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 480.61× | ||
| 02 | Selfridges | Shopping | 416.64× | ||
| 03 | Christmas Gift | Kids & Family | 48.91× | ||
| 04 | Christmas tree | Kids & Family | 45.63× | ||
| 05 | Modanisa | Fashion & Accessoires | 41.61× | ||
| 06 | Islamic banking | Business & Career | 36.31× | ||
| 07 | Girl power | Politics & Society | 35.64× | ||
| 08 | Sexology | Kids & Family | 33.49× | ||
| 09 | Sustainable products | Politics & Society | 18.44× | ||
| 10 | Raincoat | Fashion & Accessoires | 16.65× | ||
| 11 | Breast Cancer awareness | Health | 16.59× | ||
| 12 | Doctor of Medicine | Business & Career | 13.21× | ||
| 13 | Dentistry | Business & Career | 11.87× | ||
| 14 | Kitchen garden | Home & Garden | 7.63× | ||
| 15 | Art jewelry | Fashion & Accessoires | 7.57× | ||
| 16 | Handmade jewelry | Fashion & Accessoires | 7.15× | ||
| 17 | Artificial nails | Beauty & Wellness | 6.17× | ||
| 18 | Costume jewelry | Fashion & Accessoires | 4.70× | ||
| 19 | Kitchen | Home & Garden | 3.42× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.79× | |
| Luxury Orientation | PREMIUM | 2.70× | |
| Design Affinity | PREMIUM | 2.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Spirituality | BALANCE | 0.88× | |
| Convenience Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pendant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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