Rascasse Audience Intelligence

Pendant Audience in United States

A data profile of the people who buy, follow and care about Pendant in United States — modelled from more than twelve digital signal sources. Pendant has an estimated audience of 13,882,131 people in United States.

#1715among Topic in United States#157in Politics & Society

The average Pendant fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pandora, Planet Fitness, Handmade jewelry, with strongest over-indexing on Pandora (6.28× the country average).

Demographically, the Pendant audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pendant fan in United States is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Pandora.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pendant profile in United States.

Audience size
13.9M
in United States
Gender
69.5%♀
30.5% male
Age
38.8
average years
Country rank
#2549
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pendant fans

69.5% are female, 30.5% are male, average age 38.8.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Pendant audience in United States
MetricValue
Female69.5%
Male30.5%
Average age38.8
Estimated audience size13,882,131
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Pendant audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Pendant audience comes from United States.

Worldwide audience distribution share by country for Pendant
CountryShare
Japan15.8%
United States13.0%
India8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pendant audience in United States is strongest.

Fig. 05

Top regions by affinity

Pendant fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.37×
02Hawaii~80K1.27×
03Louisiana~200K1.23×
04Texas~1.5M1.21×
05New York~900K1.18×
06Mississippi~100K1.17×
07Florida~1M1.15×
08Washington~300K1.13×
09Arizona~300K1.08×
10Alabama~200K1.08×
11Oregon~200K1.08×
12Georgia~500K1.07×
13Kansas~100K1.07×
14Nevada~100K1.06×
15New Mexico~70K1.06×
16Illinois~500K1.05×
17Connecticut~100K1.05×
18Massachusetts~300K1.04×
19Utah~100K1.04×
20Arkansas~100K1.04×
21New Jersey~400K1.03×
22South Carolina~200K1.02×
23North Carolina~400K1.01×
24Virginia~300K1.01×
25Oklahoma~200K1.01×
26Alaska~30K1.01×
27Pennsylvania~500K0.99×
28Maryland~200K0.99×
29Washington, District of Columbia~40K0.99×
30Indiana~200K0.98×
31Michigan~400K0.96×
32Tennessee~300K0.96×
33Minnesota~200K0.96×
34Rhode Island~40K0.96×
35Wisconsin~200K0.95×
36Missouri~200K0.94×
37Idaho~70K0.94×
38Colorado~200K0.93×
39Delaware~40K0.93×
40Kentucky~200K0.92×
41Nebraska~60K0.92×
42Montana~30K0.90×
43Ohio~400K0.89×
44Iowa~100K0.88×
45Maine~40K0.88×
46Vermont~20K0.88×
47North Dakota~20K0.87×
48West Virginia~60K0.86×
49South Dakota~30K0.86×
50New Hampshire~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Pendant, United States
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pendant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pendant audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires6.28×
02Jewellery storeFashion & Accessoires5.75×
03Costume jewelryFashion & Accessoires5.49×
04CartierFashion & Accessoires4.56×
05Handmade jewelryFashion & Accessoires3.54×
06ZaraShopping3.24×
07Diaper bagKids & Family3.02×
08EarringFashion & Accessoires2.77×
09NecklaceFashion & Accessoires2.68×
10GemstoneFashion & Accessoires2.56×
11BraceletFashion & Accessoires2.42×
12MetaphysicsBusiness & Career2.42×
13Engagement ringFashion & Accessoires2.39×
14Natural skin careBeauty & Wellness2.29×
15Planet FitnessSports2.18×
16Vintage clothingFashion & Accessoires1.99×
17InnovationBusiness & Career1.98×
18Nordstrom rackFashion & Accessoires1.68×
19Do it yourself (DIY)Home & Garden1.67×
20Hobby LobbyHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pendant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pendant audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.70×
Luxury OrientationPREMIUM1.64×
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pendant audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Convenience OrientationPREMIUM0.82×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pendant have in United States?

Pendant has an estimated audience of 13,882,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pendant fans?

69.5% of Pendant fans are female, 30.5% are male, with an average age of 38.8 years.

03

Which brands do Pendant fans like most?

Pendant fans show strongest brand affinity for Pandora (6.28×), Planet Fitness (2.18×), and Handmade jewelry (3.54×) over the country average.

04

Where do Pendant fans live in United States?

Pendant fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Pendant fans also like?

Beyond Pendant itself, the audience over-indexes on Planet Fitness (2.18×), Handmade jewelry (3.54×), Costume jewelry (5.49×), and Do it yourself (DIY) (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Pendant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pendant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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