Pendant Audience in United States

Pendant has an estimated audience of 13,882,131 people in United States. 69.5% are female, 30.5% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Do it yourself (DIY), Metaphysics, Handmade jewelry, Cartier.

The average Pendant fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Do it yourself (DIY), Metaphysics, with strongest over-indexing on Planet Fitness (3.87× the country average). Demographically, the Pendant audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Pendant fans

Demographic split for Pendant audience in United States
MetricValue
Female69.5%
Male30.5%
Average age38.8
Estimated audience size13,882,131

Audience persona

The typical Pendant fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Pendant in United States
RegionReachAffinity
California2,222,0421.46×
Texas1,527,0751.28×
Florida1,154,2721.23×
New York1,008,7271.3×
Illinois511,4041.11×
Georgia492,8421.15×
Pennsylvania471,9691.01×
North Carolina444,4491.06×
New Jersey382,0581.08×
Ohio381,3560.89×
Michigan359,2990.99×
Virginia341,4581.01×
Washington325,9651.17×
Arizona318,1971.12×
Massachusetts298,1451.09×
Tennessee266,5660.96×
Maryland245,8511.03×
Indiana243,1570.96×
Louisiana226,0181.26×
South Carolina218,1171.04×
Missouri212,7010.95×
Alabama209,0581.08×
Colorado206,6420.94×
Minnesota189,5770.95×
Wisconsin185,4360.89×
Oregon176,2251.11×
Connecticut155,5981.12×
Kentucky151,9540.87×
Nevada150,6991.12×
Oklahoma147,4210.96×
Mississippi137,5461.2×
Utah120,8090.97×
Arkansas120,4811.05×
Kansas117,8701.08×
Iowa95,8470.84×
Hawaii75,1261.26×
New Mexico70,9091.02×
Idaho62,2290.89×
Nebraska61,4350.88×
West Virginia48,8160.76×
Washington, District of Columbia43,6761.05×
New Hampshire43,5020.8×
Rhode Island41,3730.94×
Maine39,4490.79×
Delaware33,0810.86×
Montana28,3880.74×
Alaska27,0050.91×
South Dakota21,4140.67×
North Dakota20,8500.73×
Vermont18,6850.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pendant audience
BrandAffinityCategory
Planet Fitness3.87×Sports
Do it yourself (DIY)2.24×Home & Garden
Metaphysics3.74×Business & Career
Handmade jewelry4.24×Fashion & Accessoires
Cartier5.16×Fashion & Accessoires
Streetwear2.72×Fashion & Accessoires
Jewellery store6.75×Fashion & Accessoires
Jewelry1.54×Fashion & Accessoires
Universal Studios5.4×Movies & TV
The Breakfast Club3.74×Movies & TV
Food storage5.55×Home & Garden
Wedding dress3.35×Fashion & Accessoires
Supreme3.98×Fashion & Accessoires
Princess Polly4.95×Fashion & Accessoires
Spotify1.52×Internet & Social Media
New York Knicks3.68×Sports
Natural skin care2.87×Beauty & Wellness
Gemstone2.46×Fashion & Accessoires
Livemusic2.36×Music & Radio
American Apparel5.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pendant audience
TraitClusterScore
Luxury OrientationPREMIUM1.83
Design AffinityPREMIUM1.79
Early Adopter MentalityPOWER1.63
LGBTQ+ IdentityOPEN1.52
SustainabilityBALANCE1.51
DIY MentalityTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Pendant
CountryShare
Japan15.8%
United States13.0%
India8.6%

See Pendant audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Pendant have in United States?

Pendant has an estimated audience of 13,882,131 people in United States, concentrated in California and Texas.

What is the gender split and age of Pendant fans?

69.5% of Pendant fans are female, 30.5% are male, with an average age of 38.8 years.

Which brands do Pendant fans like most?

Pendant fans show strongest brand affinity for Planet Fitness (3.87×), Do it yourself (DIY) (2.24×), and Metaphysics (3.74×) over the country average.

Where do Pendant fans live in United States?

Pendant fans in United States are most concentrated in California (reach 2,222,042), Texas (reach 1,527,075), and Florida (reach 1,154,272). These three regions account for the largest share of the active audience.

What other brands do Pendant fans also like?

Beyond Pendant itself, the audience over-indexes on Do it yourself (DIY) (2.24×), Metaphysics (3.74×), Handmade jewelry (4.24×), and Cartier (5.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pendant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.