Pendant Audience in Germany
Pendant has an estimated audience of 2,109,093 people in Germany. 73.5% are female, 26.5% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Information sensitivity, Cachorro, Progressive rock, Bank account, Mothercare.
The average Pendant fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Information sensitivity, Cachorro, Progressive rock, with strongest over-indexing on Information sensitivity (6.44× the country average). Demographically, the Pendant audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Pendant fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 37.6 |
| Estimated audience size | 2,109,093 |
Audience persona
The typical Pendant fan in Germany is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Information sensitivity.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 514,875 | 1.12× |
| Bayern | 407,717 | 1.2× |
| Baden-Württemberg | 323,287 | 1.12× |
| Hessen | 209,315 | 1.3× |
| Niedersachsen | 193,330 | 0.94× |
| Berlin | 117,595 | 1.25× |
| Sachsen | 102,372 | 0.99× |
| Rheinland-Pfalz | 101,878 | 0.96× |
| Schleswig-Holstein | 70,035 | 0.92× |
| Hamburg | 57,938 | 1.22× |
| Brandenburg | 52,996 | 0.81× |
| Thüringen | 44,347 | 0.83× |
| Sachsen-Anhalt | 44,109 | 0.81× |
| Mecklenburg-Vorpommern | 29,782 | 0.74× |
| Saarland | 20,257 | 0.78× |
| Bremen | 18,158 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Information sensitivity | 6.44× | Technology & Electronics |
| Cachorro | 4.18× | Pets & Animals |
| Progressive rock | 1.56× | Music & Radio |
| Bank account | 2.43× | Business & Career |
| Mothercare | 1.62× | Kids & Family |
| Commercial mortgage | 1.59× | Business & Career |
| Home Delivery | 2.17× | Food & Beverages |
| Jaguar F-Pace | 4.1× | Cars & Mobility |
| Optical Society | 7.32× | Politics & Society |
| Nurse education | 1.53× | Kids & Family |
| Ireen Sheer | 1.68× | Music & Radio |
| Jason Clarke (actor) | 2.58× | Movies & TV |
| Ipekyol | 2.16× | Shopping |
| Sixx | 1.59× | Movies & TV |
| Paul Dano | 2.26× | Movies & TV |
| Coworking | 1.84× | Business & Career |
| Krasnodar | 3.66× | Travel & Leisure |
| Mülheim | 1.55× | Travel & Leisure |
| Marcus Berg | 10.21× | Sports |
| Centurion (film) | 2.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.7 |
| Design Affinity | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.65 |
| Sports Activity | POWER | 1.52 |
| Mindfulness | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.8% |
| United States | 13.0% |
| India | 8.6% |
See Pendant audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pendant have in Germany?
Pendant has an estimated audience of 2,109,093 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pendant fans?
73.5% of Pendant fans are female, 26.5% are male, with an average age of 37.6 years.
Which brands do Pendant fans like most?
Pendant fans show strongest brand affinity for Information sensitivity (6.44×), Cachorro (4.18×), and Progressive rock (1.56×) over the country average.
Where do Pendant fans live in Germany?
Pendant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 514,875), Bayern (reach 407,717), and Baden-Württemberg (reach 323,287). These three regions account for the largest share of the active audience.
What other brands do Pendant fans also like?
Beyond Pendant itself, the audience over-indexes on Cachorro (4.18×), Progressive rock (1.56×), Bank account (2.43×), and Mothercare (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pendant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.