Gemstone Audience in Germany

Gemstone has an estimated audience of 3,969,920 people in Germany. 68.9% are female, 31.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Diamond, Necklace, Pendant, H&M, Deichmann.
The average Gemstone fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Diamond, Necklace, Pendant, with strongest over-indexing on Diamond (5.09× the country average). Demographically, the Gemstone audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Gemstone fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 39.8 |
| Estimated audience size | 3,969,920 |
Audience persona
The typical Gemstone fan in Germany is more female, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Diamond.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 933,705 | 1.07× |
| Bayern | 724,931 | 1.14× |
| Baden-Württemberg | 562,842 | 1.04× |
| Hessen | 416,340 | 1.38× |
| Niedersachsen | 345,787 | 0.9× |
| Berlin | 295,995 | 1.67× |
| Rheinland-Pfalz | 201,277 | 1.01× |
| Sachsen | 157,417 | 0.81× |
| Schleswig-Holstein | 130,316 | 0.91× |
| Brandenburg | 111,424 | 0.9× |
| Hamburg | 108,035 | 1.2× |
| Sachsen-Anhalt | 78,893 | 0.77× |
| Thüringen | 63,181 | 0.62× |
| Mecklenburg-Vorpommern | 53,968 | 0.71× |
| Saarland | 38,321 | 0.79× |
| Bremen | 36,531 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diamond | 5.09× | Fashion & Accessoires |
| Necklace | 3.99× | Fashion & Accessoires |
| Pendant | 4.97× | Politics & Society |
| H&M | 1.61× | Shopping |
| Deichmann | 1.82× | Shopping |
| Ring (jewellery) | 2.94× | Fashion & Accessoires |
| AliExpress | 2× | Shopping |
| Hermès | 1.79× | Fashion & Accessoires |
| Wedding ring | 2.78× | Fashion & Accessoires |
| Engagement ring | 2.71× | Fashion & Accessoires |
| Art jewelry | 3.29× | Fashion & Accessoires |
| Jewelry design | 3.27× | Fashion & Accessoires |
| Bracelet | 2.26× | Fashion & Accessoires |
| Haute couture | 1.99× | Fashion & Accessoires |
| Fragrances | 1.55× | Beauty & Wellness |
| Mineral | 2.94× | Fashion & Accessoires |
| Body piercing | 2.45× | Fashion & Accessoires |
| Handmade jewelry | 2.04× | Fashion & Accessoires |
| Handbags | 1.64× | Fashion & Accessoires |
| Zara | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.61 |
| Design Affinity | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.49 |
| Luxury Orientation | PREMIUM | 1.46 |
| Sports Activity | POWER | 1.44 |
| DIY Mentality | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 8.5% |
| India | 5.9% |
See Gemstone audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gemstone have in Germany?
Gemstone has an estimated audience of 3,969,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gemstone fans?
68.9% of Gemstone fans are female, 31.1% are male, with an average age of 39.8 years.
Which brands do Gemstone fans like most?
Gemstone fans show strongest brand affinity for Diamond (5.09×), Necklace (3.99×), and Pendant (4.97×) over the country average.
Where do Gemstone fans live in Germany?
Gemstone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 933,705), Bayern (reach 724,931), and Baden-Württemberg (reach 562,842). These three regions account for the largest share of the active audience.
What other brands do Gemstone fans also like?
Beyond Gemstone itself, the audience over-indexes on Necklace (3.99×), Pendant (4.97×), H&M (1.61×), and Deichmann (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gemstone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.