Gemstone Audience in Germany

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Gemstone has an estimated audience of 3,969,920 people in Germany. 68.9% are female, 31.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Diamond, Necklace, Pendant, H&M, Deichmann.

The average Gemstone fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Diamond, Necklace, Pendant, with strongest over-indexing on Diamond (5.09× the country average). Demographically, the Gemstone audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Gemstone fans

Demographic split for Gemstone audience in Germany
MetricValue
Female68.9%
Male31.1%
Average age39.8
Estimated audience size3,969,920

Audience persona

The typical Gemstone fan in Germany is more female, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Diamond.

Top regions in Germany

Top regions ranked by reach for Gemstone in Germany
RegionReachAffinity
Nordrhein-Westfalen933,7051.07×
Bayern724,9311.14×
Baden-Württemberg562,8421.04×
Hessen416,3401.38×
Niedersachsen345,7870.9×
Berlin295,9951.67×
Rheinland-Pfalz201,2771.01×
Sachsen157,4170.81×
Schleswig-Holstein130,3160.91×
Brandenburg111,4240.9×
Hamburg108,0351.2×
Sachsen-Anhalt78,8930.77×
Thüringen63,1810.62×
Mecklenburg-Vorpommern53,9680.71×
Saarland38,3210.79×
Bremen36,5311.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gemstone audience
BrandAffinityCategory
Diamond5.09×Fashion & Accessoires
Necklace3.99×Fashion & Accessoires
Pendant4.97×Politics & Society
H&M1.61×Shopping
Deichmann1.82×Shopping
Ring (jewellery)2.94×Fashion & Accessoires
AliExpressShopping
Hermès1.79×Fashion & Accessoires
Wedding ring2.78×Fashion & Accessoires
Engagement ring2.71×Fashion & Accessoires
Art jewelry3.29×Fashion & Accessoires
Jewelry design3.27×Fashion & Accessoires
Bracelet2.26×Fashion & Accessoires
Haute couture1.99×Fashion & Accessoires
Fragrances1.55×Beauty & Wellness
Mineral2.94×Fashion & Accessoires
Body piercing2.45×Fashion & Accessoires
Handmade jewelry2.04×Fashion & Accessoires
Handbags1.64×Fashion & Accessoires
Zara1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gemstone audience
TraitClusterScore
MindfulnessBALANCE1.61
Design AffinityPREMIUM1.54
SustainabilityBALANCE1.49
Luxury OrientationPREMIUM1.46
Sports ActivityPOWER1.44
DIY MentalityTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Gemstone
CountryShare
United States20.2%
Japan8.5%
India5.9%

See Gemstone audiences in other countries

More Fashion & Accessoires audiences in Germany

Frequently asked questions

How many fans does Gemstone have in Germany?

Gemstone has an estimated audience of 3,969,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Gemstone fans?

68.9% of Gemstone fans are female, 31.1% are male, with an average age of 39.8 years.

Which brands do Gemstone fans like most?

Gemstone fans show strongest brand affinity for Diamond (5.09×), Necklace (3.99×), and Pendant (4.97×) over the country average.

Where do Gemstone fans live in Germany?

Gemstone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 933,705), Bayern (reach 724,931), and Baden-Württemberg (reach 562,842). These three regions account for the largest share of the active audience.

What other brands do Gemstone fans also like?

Beyond Gemstone itself, the audience over-indexes on Necklace (3.99×), Pendant (4.97×), H&M (1.61×), and Deichmann (1.82×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gemstone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.