Rascasse Audience Intelligence

Body piercing Audience in Germany

A data profile of the people who buy, follow and care about Body piercing in Germany — modelled from more than twelve digital signal sources. Body piercing has an estimated audience of 3,467,221 people in Germany.

#1088among Topic in Germany#90in Fashion & Accessoires

The average Body piercing fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Humboldt University of Berlin, Judy Garland, Mila Kunis, with strongest over-indexing on Humboldt University of Berlin (9.94× the country average).

Demographically, the Body piercing audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Body piercing fan in Germany is more female, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Humboldt University of Berlin.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Body piercing profile in Germany.

Audience size
3.5M
in Germany
Gender
62.1%♀
37.9% male
Age
32.1
average years
Country rank
#1769
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Body piercing fans

62.1% are female, 37.9% are male, average age 32.1.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Body piercing audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age32.1
Estimated audience size3,467,221
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Body piercing audience in Germany
Age bracketShare%
16-1936%
20-2925%
30-3919%
40-4914%
50+6%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Body piercing audience comes from Germany.

Worldwide audience distribution share by country for Body piercing
CountryShare
United States21.3%
Japan8.9%
China7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Body piercing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Body piercing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.36×
02Sachsen~200K1.11×
03Bayern~600K1.03×
04Sachsen-Anhalt~90K1.02×
05Thüringen~90K1.02×
06Hamburg~80K1.02×
07Nordrhein-Westfalen~800K1.01×
08Niedersachsen~300K1.01×
09Baden-Württemberg~500K1.00×
10Rheinland-Pfalz~200K0.99×
11Hessen~300K0.97×
12Mecklenburg-Vorpommern~60K0.91×
13Schleswig-Holstein~100K0.90×
14Brandenburg~100K0.90×
15Saarland~40K0.90×
16Bremen~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Body piercing, Germany
0.89×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Body piercing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Body piercing audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career9.94×
02Judy GarlandMovies & TV9.94×
03Mila KunisMovies & TV9.94×
04Christian BaleMovies & TV9.94×
05Jane FondaMovies & TV9.94×
06Maggie SmithMovies & TV9.94×
07Gary OldmanMovies & TV9.94×
08Angela LansburyMovies & TV9.94×
09Free University of BerlinBusiness & Career9.94×
10RWTH Aachen UniversityBusiness & Career9.94×
11Rose LeslieMovies & TV9.94×
12Barbara PalvinFashion & Accessoires9.94×
13Vagabond (manga)Literature9.94×
14University of HamburgBusiness & Career9.94×
15Natalie DormerMovies & TV9.94×
16SapphireFashion & Accessoires9.65×
17Alicia VikanderMovies & TV8.49×
18Body modificationBeauty & Wellness3.26×
19TattoosFashion & Accessoires1.98×
20Luxury goodsFashion & Accessoires1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Body piercing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Body piercing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.80×
Community OrientationOPEN1.62×
MindfulnessBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Body piercing audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.78×
Need for SecurityCONSERVATISM0.92×
Convenience OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Body piercing have in Germany?

Body piercing has an estimated audience of 3,467,221 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Body piercing fans?

62.1% of Body piercing fans are female, 37.9% are male, with an average age of 32.1 years.

03

Which brands do Body piercing fans like most?

Body piercing fans show strongest brand affinity for Humboldt University of Berlin (9.94×), Judy Garland (9.94×), and Mila Kunis (9.94×) over the country average.

04

Where do Body piercing fans live in Germany?

Body piercing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Body piercing fans also like?

Beyond Body piercing itself, the audience over-indexes on Judy Garland (9.94×), Mila Kunis (9.94×), Christian Bale (9.94×), and Jane Fonda (9.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Body piercing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Body piercing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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