Sapphire Audience in Germany
Sapphire has an estimated audience of 496,803 people in Germany. 48.5% are female, 51.5% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Opal, Titanium, Emerald, Amethyst, Mineral.
The average Sapphire fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Opal, Titanium, Emerald, with strongest over-indexing on Opal (73.08× the country average). Demographically, the Sapphire audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sapphire fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 36.4 |
| Estimated audience size | 496,803 |
Audience persona
The typical Sapphire fan in Germany is balanced, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Opal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,527 | 1.06× |
| Bayern | 93,788 | 1.17× |
| Baden-Württemberg | 75,648 | 1.12× |
| Niedersachsen | 51,555 | 1.07× |
| Hessen | 39,425 | 1.04× |
| Rheinland-Pfalz | 26,995 | 1.08× |
| Sachsen | 24,084 | 0.99× |
| Berlin | 23,672 | 1.07× |
| Schleswig-Holstein | 17,404 | 0.98× |
| Brandenburg | 14,003 | 0.91× |
| Hamburg | 11,914 | 1.06× |
| Thüringen | 11,744 | 0.93× |
| Sachsen-Anhalt | 10,715 | 0.83× |
| Mecklenburg-Vorpommern | 8,209 | 0.87× |
| Saarland | 5,558 | 0.91× |
| Bremen | 3,892 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opal | 73.08× | Fashion & Accessoires |
| Titanium | 62.68× | Home & Garden |
| Emerald | 62.07× | Fashion & Accessoires |
| Amethyst | 72.23× | Fashion & Accessoires |
| Mineral | 19.1× | Fashion & Accessoires |
| Green (Color) | 22.82× | Home & Garden |
| Lapis lazuli | 75.16× | Fashion & Accessoires |
| Blue (Color) | 22.15× | Home & Garden |
| Geology | 31.37× | Politics & Society |
| Purple (Color) | 68.74× | Home & Garden |
| Mineralogy | 45.13× | Business & Career |
| Organic compound | 18.77× | Home & Garden |
| Rock (geology) | 17.52× | Travel & Leisure |
| Body piercing | 9.65× | Fashion & Accessoires |
| Gemstone | 7.6× | Fashion & Accessoires |
| Turquoise | 39.48× | Fashion & Accessoires |
| Crystal healing | 14.79× | Health |
| Moonstone (gemstone) | 31.99× | Politics & Society |
| Day | 6.45× | Business & Career |
| Obsidian | 31.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.07 |
| Sustainability | BALANCE | 1.69 |
| Design Affinity | PREMIUM | 1.53 |
| Quality Awareness | PREMIUM | 1.5 |
| Mindfulness | BALANCE | 1.44 |
| Pet Ownership | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| India | 5.8% |
| Vietnam | 5.2% |
See Sapphire audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sapphire have in Germany?
Sapphire has an estimated audience of 496,803 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sapphire fans?
48.5% of Sapphire fans are female, 51.5% are male, with an average age of 36.4 years.
Which brands do Sapphire fans like most?
Sapphire fans show strongest brand affinity for Opal (73.08×), Titanium (62.68×), and Emerald (62.07×) over the country average.
Where do Sapphire fans live in Germany?
Sapphire fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,527), Bayern (reach 93,788), and Baden-Württemberg (reach 75,648). These three regions account for the largest share of the active audience.
What other brands do Sapphire fans also like?
Beyond Sapphire itself, the audience over-indexes on Titanium (62.68×), Emerald (62.07×), Amethyst (72.23×), and Mineral (19.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sapphire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.