Rascasse Audience Intelligence

Sapphire Audience in Germany

A data profile of the people who buy, follow and care about Sapphire in Germany — modelled from more than twelve digital signal sources. Sapphire has an estimated audience of 496,803 people in Germany.

#4692among Topic in Germany#577in Fashion & Accessoires

The average Sapphire fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Opal, Titanium, Emerald, with strongest over-indexing on Opal (73.08× the country average).

Demographically, the Sapphire audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sapphire fan in Germany is balanced, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Opal.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sapphire profile in Germany.

Audience size
497K
in Germany
Gender
48.5%♀
51.5% male
Age
36.4
average years
Country rank
#11808
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sapphire fans

48.5% are female, 51.5% are male, average age 36.4.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Sapphire audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age36.4
Estimated audience size496,803
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Sapphire audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4921%
50+14%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Sapphire audience comes from Germany.

Worldwide audience distribution share by country for Sapphire
CountryShare
United States16.3%
India5.8%
Vietnam5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sapphire audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sapphire fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K1.12×
02Hessen~40K1.12×
03Baden-Württemberg~70K1.09×
04Berlin~20K1.09×
05Saarland~6K1.06×
06Rheinland-Pfalz~30K1.05×
07Hamburg~10K1.05×
08Nordrhein-Westfalen~100K1.04×
09Niedersachsen~50K1.02×
10Schleswig-Holstein~20K0.97×
11Sachsen~20K0.96×
12Thüringen~10K0.95×
13Brandenburg~10K0.93×
14Bremen~4K0.92×
15Mecklenburg-Vorpommern~8K0.88×
16Sachsen-Anhalt~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Sapphire, Germany
0.87×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sapphire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sapphire audience
#·InterestCategoryAffinity×
01Lapis lazuliFashion & Accessoires75.16×
02OpalFashion & Accessoires73.08×
03AmethystFashion & Accessoires72.23×
04Purple (Color)Home & Garden68.74×
05TitaniumHome & Garden62.68×
06EmeraldFashion & Accessoires62.07×
07MineralogyBusiness & Career45.13×
08TurquoiseFashion & Accessoires39.48×
09Moonstone (gemstone)Politics & Society31.99×
10ObsidianHome & Garden31.52×
11GeologyPolitics & Society31.37×
12Green (Color)Home & Garden22.82×
13Blue (Color)Home & Garden22.15×
14MineralFashion & Accessoires19.10×
15Organic compoundHome & Garden18.77×
16Rock (geology)Travel & Leisure17.52×
17Crystal healingHealth14.79×
18Body piercingFashion & Accessoires9.65×
19GemstoneFashion & Accessoires7.60×
20DayBusiness & Career6.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sapphire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sapphire audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.74×
Luxury OrientationPREMIUM2.60×
SpiritualityBALANCE2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sapphire audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.19×
Risk AppetiteTHRILL1.21×
Career OrientationPOWER1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sapphire have in Germany?

Sapphire has an estimated audience of 496,803 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sapphire fans?

48.5% of Sapphire fans are female, 51.5% are male, with an average age of 36.4 years.

03

Which brands do Sapphire fans like most?

Sapphire fans show strongest brand affinity for Opal (73.08×), Titanium (62.68×), and Emerald (62.07×) over the country average.

04

Where do Sapphire fans live in Germany?

Sapphire fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sapphire fans also like?

Beyond Sapphire itself, the audience over-indexes on Titanium (62.68×), Emerald (62.07×), Amethyst (72.23×), and Mineral (19.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sapphire audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sapphire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →