Rascasse Audience Intelligence

Emerald Audience in Germany

A data profile of the people who buy, follow and care about Emerald in Germany — modelled from more than twelve digital signal sources. Emerald has an estimated audience of 366,636 people in Germany.

#5543among Topic in Germany#708in Fashion & Accessoires

The average Emerald fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sapphire, Humboldt University of Berlin, Kelly Osbourne, with strongest over-indexing on Sapphire (62.07× the country average).

Demographically, the Emerald audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emerald fan in Germany is more female, around 35.5 years old, with strong Mindfulness tendencies and a notable affinity for Sapphire.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emerald profile in Germany.

Audience size
367K
in Germany
Gender
64.8%♀
35.2% male
Age
35.5
average years
Country rank
#15020
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emerald fans

64.8% are female, 35.2% are male, average age 35.5.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Emerald audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age35.5
Estimated audience size366,636
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Emerald audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4919%
50+12%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Emerald audience comes from Germany.

Worldwide audience distribution share by country for Emerald
CountryShare
United States18.2%
China6.1%
Vietnam5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emerald audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emerald fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.14×
02Baden-Württemberg~60K1.13×
03Nordrhein-Westfalen~90K1.12×
04Hessen~30K1.12×
05Bayern~70K1.11×
06Berlin~20K1.07×
07Schleswig-Holstein~10K1.03×
08Niedersachsen~40K1.01×
09Bremen~3K1.01×
10Rheinland-Pfalz~20K1.00×
11Saarland~4K0.94×
12Brandenburg~10K0.93×
13Sachsen~20K0.89×
14Mecklenburg-Vorpommern~6K0.89×
15Thüringen~8K0.88×
16Sachsen-Anhalt~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Emerald, Germany
0.80×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emerald audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emerald audience
#·InterestCategoryAffinity×
01SapphireFashion & Accessoires62.07×
02Humboldt University of BerlinBusiness & Career20.00×
03Dakota FanningMovies & TV20.00×
04Hugh GrantMovies & TV20.00×
05Maggie SmithMovies & TV20.00×
06Angela LansburyMovies & TV20.00×
07Julie AndrewsMovies & TV20.00×
08Paul NewmanMovies & TV20.00×
09Bette DavisMovies & TV20.00×
10M jak miłośćMovies & TV20.00×
11RWTH Aachen UniversityBusiness & Career19.59×
12Jane FondaMovies & TV18.15×
13Free University of BerlinBusiness & Career17.38×
14Kelly OsbourneMusic & Radio14.59×
15Christian BaleMovies & TV13.05×
16Gary OldmanMovies & TV11.64×
17Judy GarlandMovies & TV9.31×
18ChloéFashion & Accessoires6.65×
19GemstoneFashion & Accessoires5.24×
20NecklaceFashion & Accessoires4.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emerald audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emerald audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.80×
Community OrientationOPEN1.69×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emerald audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
PatriotismCONSERVATISM0.84×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emerald have in Germany?

Emerald has an estimated audience of 366,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Emerald fans?

64.8% of Emerald fans are female, 35.2% are male, with an average age of 35.5 years.

03

Which brands do Emerald fans like most?

Emerald fans show strongest brand affinity for Sapphire (62.07×), Humboldt University of Berlin (20×), and Kelly Osbourne (14.59×) over the country average.

04

Where do Emerald fans live in Germany?

Emerald fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Emerald fans also like?

Beyond Emerald itself, the audience over-indexes on Humboldt University of Berlin (20×), Kelly Osbourne (14.59×), Dakota Fanning (20×), and Hugh Grant (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Emerald audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emerald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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