Emerald Audience in Germany
Emerald has an estimated audience of 366,636 people in Germany. 64.8% are female, 35.2% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Sapphire, Kelly Osbourne, Jane Fonda, Hugh Grant.
The average Emerald fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Sapphire, Kelly Osbourne, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Emerald audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Emerald fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 35.5 |
| Estimated audience size | 366,636 |
Audience persona
The typical Emerald fan in Germany is more female, around 35.5 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,627 | 1.17× |
| Bayern | 67,454 | 1.14× |
| Baden-Württemberg | 58,927 | 1.18× |
| Niedersachsen | 37,130 | 1.04× |
| Hessen | 31,001 | 1.11× |
| Rheinland-Pfalz | 18,277 | 0.99× |
| Berlin | 17,656 | 1.08× |
| Sachsen | 16,097 | 0.9× |
| Schleswig-Holstein | 13,725 | 1.04× |
| Brandenburg | 10,213 | 0.9× |
| Hamburg | 9,635 | 1.16× |
| Thüringen | 7,709 | 0.83× |
| Sachsen-Anhalt | 6,976 | 0.73× |
| Mecklenburg-Vorpommern | 6,152 | 0.88× |
| Saarland | 3,914 | 0.87× |
| Bremen | 3,071 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Sapphire | 47.3× | Fashion & Accessoires |
| Kelly Osbourne | 17.63× | Music & Radio |
| Jane Fonda | 20× | Movies & TV |
| Hugh Grant | 20× | Movies & TV |
| Western Union | 8.78× | Business & Career |
| Dakota Fanning | 20× | Movies & TV |
| Maggie Smith | 20× | Movies & TV |
| Angela Lansbury | 20× | Movies & TV |
| Julie Andrews | 20× | Movies & TV |
| Paul Newman | 20× | Movies & TV |
| Real property | 6.28× | Home & Garden |
| Bette Davis | 20× | Movies & TV |
| Christian Bale | 11.57× | Movies & TV |
| University of Hamburg | 15.8× | Business & Career |
| Livemusic | 3.54× | Music & Radio |
| Marlon Brando | 10.91× | Movies & TV |
| RWTH Aachen University | 13.02× | Business & Career |
| Pillow | 4.83× | Home & Garden |
| Humboldt University of Berlin | 7.25× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.58 |
| Mindfulness | BALANCE | 1.51 |
| Quality Awareness | PREMIUM | 1.46 |
| Creativity | OPEN | 1.45 |
| Design Affinity | PREMIUM | 1.4 |
| Individualism | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| China | 6.1% |
| Vietnam | 5.6% |
See Emerald audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Emerald have in Germany?
Emerald has an estimated audience of 366,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emerald fans?
64.8% of Emerald fans are female, 35.2% are male, with an average age of 35.5 years.
Which brands do Emerald fans like most?
Emerald fans show strongest brand affinity for Jotex (78.71×), Sapphire (47.3×), and Kelly Osbourne (17.63×) over the country average.
Where do Emerald fans live in Germany?
Emerald fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,627), Bayern (reach 67,454), and Baden-Württemberg (reach 58,927). These three regions account for the largest share of the active audience.
What other brands do Emerald fans also like?
Beyond Emerald itself, the audience over-indexes on Sapphire (47.3×), Kelly Osbourne (17.63×), Jane Fonda (20×), and Hugh Grant (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emerald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.