Rascasse Audience Intelligence

Emerald Audience in United States

A data profile of the people who buy, follow and care about Emerald in United States — modelled from more than twelve digital signal sources. Emerald has an estimated audience of 5,007,557 people in United States.

#3790among Topic in United States#324in Fashion & Accessoires

The average Emerald fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michelle Rodriguez, Mongolia, Handmade jewelry, with strongest over-indexing on Michelle Rodriguez (7.56× the country average).

Demographically, the Emerald audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emerald fan in United States is more female, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Michelle Rodriguez.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emerald profile in United States.

Audience size
5M
in United States
Gender
69.8%♀
30.2% male
Age
38.1
average years
Country rank
#6697
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emerald fans

69.8% are female, 30.2% are male, average age 38.1.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Emerald audience in United States
MetricValue
Female69.8%
Male30.2%
Average age38.1
Estimated audience size5,007,557
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Emerald audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Emerald audience comes from United States.

Worldwide audience distribution share by country for Emerald
CountryShare
United States18.2%
China6.1%
Vietnam5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emerald audience in United States is strongest.

Fig. 05

Top regions by affinity

Emerald fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K1.34×
02Nebraska~30K1.24×
03Washington~100K1.21×
04Alaska~10K1.21×
05Arkansas~50K1.14×
06California~600K1.10×
07North Carolina~200K1.09×
08Oklahoma~60K1.09×
09Colorado~80K1.07×
10Louisiana~70K1.07×
11Utah~50K1.06×
12Idaho~30K1.06×
13Georgia~200K1.05×
14Tennessee~100K1.05×
15Texas~400K1.04×
16Wisconsin~80K1.04×
17New York~300K1.03×
18Missouri~80K1.03×
19Florida~300K1.02×
20South Carolina~80K1.01×
21Kentucky~60K1.01×
22Pennsylvania~200K1.00×
23Michigan~100K1.00×
24Indiana~90K1.00×
25Nevada~50K1.00×
26Hawaii~20K1.00×
27Montana~10K1.00×
28North Dakota~10K1.00×
29Arizona~100K0.99×
30West Virginia~20K0.98×
31Illinois~200K0.97×
32Ohio~100K0.97×
33Virginia~100K0.97×
34Alabama~70K0.97×
35Minnesota~70K0.96×
36Kansas~40K0.96×
37New Mexico~20K0.96×
38Maryland~80K0.94×
39New Jersey~100K0.93×
40Connecticut~50K0.93×
41Mississippi~40K0.93×
42Massachusetts~90K0.91×
43South Dakota~10K0.91×
44Iowa~40K0.90×
45New Hampshire~20K0.89×
46Maine~20K0.88×
47Rhode Island~10K0.86×
48Washington, District of Columbia~10K0.83×
49Delaware~10K0.83×
50Vermont~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Emerald, United States
0.82×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emerald audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emerald audience
#·InterestCategoryAffinity×
01Michelle RodriguezMovies & TV7.56×
02North KoreaTravel & Leisure4.43×
03Stitch!Movies & TV4.26×
04MongoliaTravel & Leisure4.24×
05Tiffany & Co.Fashion & Accessoires3.37×
06CartierFashion & Accessoires3.02×
07Web serverTechnology & Electronics2.89×
08Handmade jewelryFashion & Accessoires2.67×
09Non-alcoholic beverageFood & Beverages2.58×
10Bath and BodyworksShopping2.13×
11Designer clothingFashion & Accessoires2.10×
12Luxury real estateBusiness & Career2.09×
13Real propertyHome & Garden1.97×
14Vintage clothingFashion & Accessoires1.97×
15InnovationBusiness & Career1.96×
16Nordstrom rackFashion & Accessoires1.74×
17J. C. PenneyShopping1.69×
18Britney SpearsMusic & Radio1.68×
19Five BelowShopping1.59×
20GeneticsKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emerald audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emerald audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.90×
Design AffinityPREMIUM1.69×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emerald audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
Family OrientationCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emerald have in United States?

Emerald has an estimated audience of 5,007,557 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Emerald fans?

69.8% of Emerald fans are female, 30.2% are male, with an average age of 38.1 years.

03

Which brands do Emerald fans like most?

Emerald fans show strongest brand affinity for Michelle Rodriguez (7.56×), Mongolia (4.24×), and Handmade jewelry (2.67×) over the country average.

04

Where do Emerald fans live in United States?

Emerald fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Emerald fans also like?

Beyond Emerald itself, the audience over-indexes on Mongolia (4.24×), Handmade jewelry (2.67×), North Korea (4.43×), and Real property (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Emerald audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emerald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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