Emerald Audience in United States

Emerald logo

Emerald has an estimated audience of 5,007,557 people in United States. 69.8% are female, 30.2% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google News, AccuWeather, StubHub, DocuSign.

The average Emerald fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Emerald audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Emerald fans

Demographic split for Emerald audience in United States
MetricValue
Female69.8%
Male30.2%
Average age38.1
Estimated audience size5,007,557

Audience persona

The typical Emerald fan in United States is more female, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Emerald in United States
RegionReachAffinity
California632,7541.15×
Texas472,0441.1×
Florida369,4541.09×
New York307,3601.1×
Illinois172,9221.04×
Georgia172,0941.12×
Pennsylvania169,2611×
North Carolina161,9341.07×
Ohio147,5630.96×
Michigan137,6141.05×
Washington130,8191.3×
New Jersey123,1040.97×
Virginia122,0251×
Tennessee110,8341.1×
Arizona105,9271.04×
Indiana96,2571.05×
Massachusetts91,9830.93×
Colorado89,7741.14×
Maryland84,0930.98×
Missouri82,6091.02×
Oregon80,5141.4×
Minnesota69,8840.97×
Alabama69,0960.99×
Wisconsin68,7120.91×
South Carolina68,0910.9×
Louisiana67,3251.04×
Kentucky64,7431.03×
Oklahoma62,7501.13×
Nevada51,5491.06×
Utah48,3221.08×
Connecticut48,0350.96×
Arkansas44,5011.08×
Mississippi37,8990.92×
Iowa37,1050.9×
Kansas36,4200.92×
Nebraska28,2441.12×
Idaho25,6661.02×
New Mexico23,8770.95×
West Virginia22,0550.95×
Hawaii20,3890.95×
New Hampshire16,4820.84×
Maine15,3450.86×
Rhode Island14,0530.88×
Washington, District of Columbia13,4740.9×
Montana13,3580.96×
Alaska11,7401.1×
Delaware10,7810.78×
North Dakota9,0050.88×
South Dakota8,7810.76×
Vermont6,6480.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emerald audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.03×News
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.55×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emerald audience
TraitClusterScore
Quality AwarenessPREMIUM2.14
Design AffinityPREMIUM2.02
Luxury OrientationPREMIUM1.88
SustainabilityBALANCE1.61
MindfulnessBALANCE1.59
DIY MentalityTHRILL1.57

Worldwide distribution

Worldwide audience distribution share by country for Emerald
CountryShare
United States18.2%
China6.1%
Vietnam5.6%

See Emerald audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Emerald have in United States?

Emerald has an estimated audience of 5,007,557 people in United States, concentrated in California and Texas.

What is the gender split and age of Emerald fans?

69.8% of Emerald fans are female, 30.2% are male, with an average age of 38.1 years.

Which brands do Emerald fans like most?

Emerald fans show strongest brand affinity for Finnair (675×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do Emerald fans live in United States?

Emerald fans in United States are most concentrated in California (reach 632,754), Texas (reach 472,044), and Florida (reach 369,454). These three regions account for the largest share of the active audience.

What other brands do Emerald fans also like?

Beyond Emerald itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emerald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.