Necklace Audience in Germany

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Necklace has an estimated audience of 3,434,764 people in Germany. 74.1% are female, 25.9% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ring (jewellery), Pendant, Art jewelry, Jewelry design, Hermès.

The average Necklace fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ring (jewellery), Pendant, Art jewelry, with strongest over-indexing on Ring (jewellery) (5.55× the country average). Demographically, the Necklace audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Necklace fans

Demographic split for Necklace audience in Germany
MetricValue
Female74.1%
Male25.9%
Average age39.2
Estimated audience size3,434,764

Audience persona

The typical Necklace fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Ring (jewellery).

Top regions in Germany

Top regions ranked by reach for Necklace in Germany
RegionReachAffinity
Nordrhein-Westfalen820,1691.09×
Bayern660,5621.2×
Baden-Württemberg657,0221.4×
Niedersachsen337,0241.01×
Hessen267,1901.02×
Rheinland-Pfalz189,3681.1×
Sachsen161,9560.96×
Berlin149,1570.97×
Schleswig-Holstein116,7490.95×
Brandenburg95,0820.89×
Sachsen-Anhalt82,1000.92×
Thüringen77,5570.89×
Hamburg74,6660.96×
Mecklenburg-Vorpommern59,8800.91×
Saarland36,6320.87×
Bremen25,1110.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Necklace audience
BrandAffinityCategory
Ring (jewellery)5.55×Fashion & Accessoires
Pendant7.78×Politics & Society
Art jewelry6.54×Fashion & Accessoires
Jewelry design6.17×Fashion & Accessoires
Hermès2.49×Fashion & Accessoires
Wedding ring4.04×Fashion & Accessoires
Deichmann2.33×Shopping
Engagement ring3.98×Fashion & Accessoires
H&M1.95×Shopping
Bracelet3.52×Fashion & Accessoires
Gemstone3.98×Fashion & Accessoires
Handmade jewelry3.35×Fashion & Accessoires
AliExpress2.3×Shopping
Swarovski3.54×Fashion & Accessoires
Pandora3.83×Fashion & Accessoires
Costume jewelry3.87×Fashion & Accessoires
Pinterest1.61×Internet & Social Media
Handbags2.37×Fashion & Accessoires
Bikini2.85×Fashion & Accessoires
Mango3.07×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Necklace audience
TraitClusterScore
SustainabilityBALANCE1.76
CreativityOPEN1.6
IndulgenceJOY1.6
Design AffinityPREMIUM1.6
MindfulnessBALANCE1.44
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Necklace
CountryShare
United States16.6%
Japan9.2%
India5.2%

See Necklace audiences in other countries

More Fashion & Accessoires audiences in Germany

Frequently asked questions

How many fans does Necklace have in Germany?

Necklace has an estimated audience of 3,434,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Necklace fans?

74.1% of Necklace fans are female, 25.9% are male, with an average age of 39.2 years.

Which brands do Necklace fans like most?

Necklace fans show strongest brand affinity for Ring (jewellery) (5.55×), Pendant (7.78×), and Art jewelry (6.54×) over the country average.

Where do Necklace fans live in Germany?

Necklace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 820,169), Bayern (reach 660,562), and Baden-Württemberg (reach 657,022). These three regions account for the largest share of the active audience.

What other brands do Necklace fans also like?

Beyond Necklace itself, the audience over-indexes on Pendant (7.78×), Art jewelry (6.54×), Jewelry design (6.17×), and Hermès (2.49×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.