Necklace Audience in Germany

Necklace has an estimated audience of 3,434,764 people in Germany. 74.1% are female, 25.9% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ring (jewellery), Pendant, Art jewelry, Jewelry design, Hermès.
The average Necklace fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ring (jewellery), Pendant, Art jewelry, with strongest over-indexing on Ring (jewellery) (5.55× the country average). Demographically, the Necklace audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Necklace fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 39.2 |
| Estimated audience size | 3,434,764 |
Audience persona
The typical Necklace fan in Germany is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Ring (jewellery).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 820,169 | 1.09× |
| Bayern | 660,562 | 1.2× |
| Baden-Württemberg | 657,022 | 1.4× |
| Niedersachsen | 337,024 | 1.01× |
| Hessen | 267,190 | 1.02× |
| Rheinland-Pfalz | 189,368 | 1.1× |
| Sachsen | 161,956 | 0.96× |
| Berlin | 149,157 | 0.97× |
| Schleswig-Holstein | 116,749 | 0.95× |
| Brandenburg | 95,082 | 0.89× |
| Sachsen-Anhalt | 82,100 | 0.92× |
| Thüringen | 77,557 | 0.89× |
| Hamburg | 74,666 | 0.96× |
| Mecklenburg-Vorpommern | 59,880 | 0.91× |
| Saarland | 36,632 | 0.87× |
| Bremen | 25,111 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ring (jewellery) | 5.55× | Fashion & Accessoires |
| Pendant | 7.78× | Politics & Society |
| Art jewelry | 6.54× | Fashion & Accessoires |
| Jewelry design | 6.17× | Fashion & Accessoires |
| Hermès | 2.49× | Fashion & Accessoires |
| Wedding ring | 4.04× | Fashion & Accessoires |
| Deichmann | 2.33× | Shopping |
| Engagement ring | 3.98× | Fashion & Accessoires |
| H&M | 1.95× | Shopping |
| Bracelet | 3.52× | Fashion & Accessoires |
| Gemstone | 3.98× | Fashion & Accessoires |
| Handmade jewelry | 3.35× | Fashion & Accessoires |
| AliExpress | 2.3× | Shopping |
| Swarovski | 3.54× | Fashion & Accessoires |
| Pandora | 3.83× | Fashion & Accessoires |
| Costume jewelry | 3.87× | Fashion & Accessoires |
| 1.61× | Internet & Social Media | |
| Handbags | 2.37× | Fashion & Accessoires |
| Bikini | 2.85× | Fashion & Accessoires |
| Mango | 3.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Creativity | OPEN | 1.6 |
| Indulgence | JOY | 1.6 |
| Design Affinity | PREMIUM | 1.6 |
| Mindfulness | BALANCE | 1.44 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 9.2% |
| India | 5.2% |
See Necklace audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Necklace have in Germany?
Necklace has an estimated audience of 3,434,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Necklace fans?
74.1% of Necklace fans are female, 25.9% are male, with an average age of 39.2 years.
Which brands do Necklace fans like most?
Necklace fans show strongest brand affinity for Ring (jewellery) (5.55×), Pendant (7.78×), and Art jewelry (6.54×) over the country average.
Where do Necklace fans live in Germany?
Necklace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 820,169), Bayern (reach 660,562), and Baden-Württemberg (reach 657,022). These three regions account for the largest share of the active audience.
What other brands do Necklace fans also like?
Beyond Necklace itself, the audience over-indexes on Pendant (7.78×), Art jewelry (6.54×), Jewelry design (6.17×), and Hermès (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.