A data profile of the people who buy, follow and care about Necklace in United Kingdom — modelled from more than twelve digital signal sources. Necklace has an estimated audience of 5,890,263 people in United Kingdom.
The average Necklace fan in United Kingdom is 44.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Grappling, Bracelet, Chain, with strongest over-indexing on Grappling (7.31× the country average).
Demographically, the Necklace audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Necklace fan in United Kingdom is more female, around 44.3 years old, with strong Tradition tendencies and a notable affinity for Grappling.
The key figures that characterise the Necklace profile in United Kingdom.
79.2% are female, 20.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 44.3 |
| Estimated audience size | 5,890,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Necklace audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 9.2% |
| India | 5.2% |
Where the Necklace audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.43× | |
| 02 | Yorkshire and the Humber | ~600K | 1.36× | |
| 03 | North East | ~300K | 1.11× | |
| 04 | England | ~4.5M | 1.10× | |
| 05 | East of England | ~600K | 1.07× | |
| 06 | Wales | ~300K | 1.03× | |
| 07 | Scotland | ~500K | 0.97× | |
| 08 | Northern Ireland | ~200K | 0.90× | |
| 09 | South East | ~700K | 0.87× | |
| 10 | East Midlands | ~400K | 0.85× | |
| 11 | South West | ~400K | 0.81× | |
| 12 | North West | ~300K | 0.51× |
The strongest cross-interests of the Necklace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grappling | Sports | 7.31× | ||
| 02 | Chain | Home & Garden | 3.90× | ||
| 03 | Sterling silver | Fashion & Accessoires | 2.67× | ||
| 04 | Pendant | Politics & Society | 2.65× | ||
| 05 | Earring | Fashion & Accessoires | 2.41× | ||
| 06 | Ring (jewellery) | Fashion & Accessoires | 2.23× | ||
| 07 | Bracelet | Fashion & Accessoires | 2.19× | ||
| 08 | Silver | Home & Garden | 2.11× | ||
| 09 | Gemstone | Fashion & Accessoires | 2.10× | ||
| 10 | Causeway Bay | Travel & Leisure | 1.84× | ||
| 11 | Frock | Fashion & Accessoires | 1.79× | ||
| 12 | Gown | Fashion & Accessoires | 1.74× | ||
| 13 | Diamond | Fashion & Accessoires | 1.70× | ||
| 14 | New Look | Fashion & Accessoires | 1.66× | ||
| 15 | Leggings | Fashion & Accessoires | 1.65× | ||
| 16 | Engagement | Kids & Family | 1.63× | ||
| 17 | Crystal | Fashion & Accessoires | 1.62× | ||
| 18 | Wedding dress | Fashion & Accessoires | 1.59× | ||
| 19 | Gender | Politics & Society | 1.57× | ||
| 20 | Genetics | Kids & Family | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.25× | |
| Creativity | OPEN | 1.24× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| DIY Mentality | THRILL | 0.90× | |
| Spirituality | BALANCE | 0.91× |
Necklace has an estimated audience of 5,890,263 people in United Kingdom, concentrated in England and South East.
79.2% of Necklace fans are female, 20.8% are male, with an average age of 44.3 years.
Necklace fans show strongest brand affinity for Grappling (7.31×), Bracelet (2.19×), and Chain (3.9×) over the country average.
Necklace fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Necklace itself, the audience over-indexes on Bracelet (2.19×), Chain (3.9×), Gemstone (2.1×), and New Look (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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